What do you need to know about 3D billboards in China?

1. What Are 3D Billboards in China?

3D billboards in China are cutting-edge digital displays that use optical illusion and perspective techniques to create a striking three-dimensional visual effect—without the need for 3D glasses. Also known as naked-eye 3D billboards, these displays have exploded in popularity across major Chinese cities like Beijing, Shanghai, Chengdu, and Chongqing, captivating pedestrians and going viral on social media platforms like TikTok and WeChat.

At first glance, these billboards may seem like something out of a sci-fi movie. Giant whales swimming out of buildings, spaceships flying above crowds, or sneakers appearing to float mid-air are all common visuals. But in reality, these are high-resolution LED displays using advanced anamorphic illusion techniques to simulate depth and realism from specific viewing angles.

What sets China apart in the world of 3D billboards is its rapid adoption and creative execution. As a country heavily invested in smart city infrastructure and digital innovation, China has become a global leader in the deployment of immersive outdoor advertising. These 3D billboards aren’t just artistic spectacles—they’re powerful marketing tools designed to grab attention in an age of information overload.

In short, 3D billboards in China represent a fusion of art, technology, and commerce—redefining how brands interact with their audiences in public spaces.

2. Are 3D Billboards in China Real or Fake?

While 3D billboards in China may appear as though they’re defying the laws of physics, they are, in fact, very real—but they achieve their stunning effects through advanced technology and optical illusions, rather than actual 3D objects.

The magic behind these billboards lies in anamorphic and perspective-based visual techniques. Anamorphosis refers to the manipulation of images to create the illusion of depth and three-dimensionality when viewed from a particular angle. When you stand at the right position, the 2D image transforms into a fully three-dimensional illusion, seemingly floating above the surface of the display or emerging out of the screen.

What makes these billboards so convincing is their use of high-definition LED screens that are capable of displaying vibrant colors and sharp contrasts. These screens are often curved or angled to enhance the visual impact. However, if you shift your position, the 3D effect disappears, and all you’re left with is a flat display. This is why the experience is not technically “real” in the traditional sense—it’s an illusion created by visual tricks.

Despite this, the impact of the technology is undeniable. It’s not just about the illusion of 3D—it’s about creating a visual experience that grabs people’s attention and makes them pause to admire the spectacle. This immersive quality is what sets 3D billboards apart from traditional flat advertising.

So, while they may not be “real” in the literal sense (as in, tangible 3D objects), 3D billboards in China are real technological marvels that provide viewers with an incredibly lifelike and engaging visual experience.

3. The Rise of 5D Billboards: Hype or Innovation?

5D billboards are the next step in immersive advertising, combining 3D visuals with additional sensory elements like sound, motion, and even scent. They create a more engaging experience by making the viewer feel like they’re part of the action. For example, a virtual character may appear to interact with the audience, accompanied by sound effects or wind.

However, many argue that 5D billboards are more about marketing hype than true innovation. While they enhance 3D technology with extra features, the core principles remain the same. Currently, most “5D” billboards are essentially advanced 3D displays with added audio or motion effects.

Despite this, 5D billboards offer great potential for immersive marketing and could evolve further with technologies like augmented reality (AR) or virtual reality (VR). For now, they are an exciting but not yet fully realized aspect of outdoor advertising.

4. How Much Does a 3D Billboard Cost in China?

The cost of a 3D billboard in China can vary widely depending on several factors, such as location, size, resolution, and the complexity of the technology used. On average, a high-quality 3D billboard can cost anywhere between ¥500,000 to ¥5,000,000 (roughly $70,000 to $700,000), but this range can be higher or lower based on the specifics of the project.

Key Factors Influencing Cost:

• Size and Location: Larger billboards in prime locations, such as major city centers or busy shopping districts, will command a higher price due to increased visibility and traffic.
• Resolution and Technology: Billboards with higher resolution, advanced LED displays, and superior 3D visual effects (like anamorphic illusions) will be more expensive.
• Installation and Maintenance: Installation costs, which can include mounting structures, power supply, and software, can add to the total price. Ongoing maintenance, especially for high-tech displays, is also a factor.

Overall, the cost of a 3D billboard in China is influenced by both technological complexity and strategic location. While they are a considerable investment, they are also powerful tools for brand visibility and consumer engagement.

5. Who Makes 3D Billboards in China?

In China, several companies are leading the way in the production and installation of 3D billboards. These companies specialize in advanced display technologies, creating high-quality, immersive advertising experiences. Some of the prominent manufacturers include:

• Liantronics: Known for innovation in LED technology, Liantronics creates stunning 3D visual effects and large-scale outdoor displays.
• MuenLED: As a rising star in the LED display market, MuenLED is quickly gaining recognition for its high-quality 3D and interactive billboards. They offer customizable solutions tailored to both traditional and 3D billboard needs, ensuring high-definition, eye-catching displays that are perfect for both urban and high-traffic environments.
• Crystal Display: This company focuses on providing both standard and 3D billboards with customizable solutions for various marketing needs.

These companies, including MuenLED, combine expertise in LED technology, software, and creative content to bring 3D billboards to life in some of China’s most prominent locations.

6. What Is a 3D Anamorphic Billboard?

A 3D anamorphic billboard is a type of display that uses special visual techniques to create an illusion of depth and dimension. The key to its effect lies in anamorphosis, a method where images are distorted so that they only appear in 3D when viewed from a specific angle.

When someone stands at the right spot, the billboard looks like a three-dimensional object, often seemingly floating in mid-air or extending beyond the surface of the screen. These types of billboards typically use high-definition LED screens to enhance the clarity and realism of the visual effect. Anamorphic 3D billboards are highly popular for their ability to create jaw-dropping visual experiences, making them ideal for advertisements aiming to capture attention in crowded urban spaces.

SRYLED also offers cutting-edge 3D anamorphic displays, providing crystal-clear visuals with stunning depth that enhances the impact of outdoor advertising campaigns.

7. Conclusion: Are 3D Billboards the Future of Advertising in China?

3D billboards are undoubtedly one of the most exciting and innovative developments in outdoor advertising. Their ability to create memorable, immersive experiences sets them apart from traditional billboards, offering advertisers a chance to make a lasting impact in crowded spaces.

As technology continues to evolve, we can expect even more advanced versions of these displays, possibly incorporating augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to further enhance interactivity and engagement.

Given China’s rapid urbanization, high-tech infrastructure, and demand for cutting-edge marketing strategies, 3D billboards are likely to play a key role in the future of advertising. While they may not completely replace traditional methods, they will certainly become an essential tool in the advertising toolbox, especially for brands looking to engage consumers in innovative ways.

SRYLED, with its commitment to high-quality 3D technology and customizable solutions, is positioning itself as a leader in the future of outdoor advertising, helping brands create eye-catching, memorable displays that stand out in an increasingly digital world.

conclusion

3D billboards are not just a passing trend—they represent the future of outdoor advertising in China, offering a dynamic, attention-grabbing way for brands to connect with their audiences.