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Method of controlling LED display with LED video processor

Introduction

With the development of technology, in the world of digital signage and large-scale displays, LED screens have become the go-to solution for high-quality, vibrant visuals. As one of the core accessories of LED display systems, LED video processors plays a crucial role in ensuring that screen content is clear, accurate and presented in the correct format. So, how does the video processor control the LED display? In this blog, we will deeply analyze the main functions of the LED video processor and how it optimizes the performance of LED displays.

What is an LED video processor?

An LED video processor, often referred to as the “brain” of an LED display system, is a specialized hardware device designed to take video input signals, process them, and deliver them in a way that the LED display can properly interpret and display.

While LED screens can display a variety of resolutions, they often rely on video processors to ensure that the input video is compatible with the screen’s resolution, aspect ratio, and color settings.

What are the components of an LED video processor?

An LED video processor is composed of several key components, including an input interface module (for receiving various video signals), a signal processing chip (responsible for image processing and signal conversion), an output interface module (for transmitting the processed signal to the LED display), a control system (for managing display settings), and memory and power modules (to ensure stable system operation). These components work together to ensure that video signals are displayed on the LED screen with optimal quality.

How does an LED video processor work?

An LED video processor acts as an intermediary between the video source (e.g., a computer, camera, or media player) and the LED display. Here’s a step-by-step look at how the processor controls the LED screen:

Signal conversion

The LED video processor can receive input signals from different sources such as HDMI, DVI or VGA. The processor converts these signals into a format that the LED display can understand. Different displays may have different requirements, so this conversion process ensures that the screen works regardless of the signal source.

Scaling and resolution matching

One of the main functions of an video processor is to adjust the resolution of the input video to match the original resolution of the LED screen. For example, if the LED screen resolution is 1920×1080 and the input video is 1280×720, the processor will enlarge the video to fit the screen without losing quality. Correct scaling ensures that content is not distorted or pixelated.

Color correction and calibration

LED displays require precise color control to ensure that content is vibrant and accurate. LED video processors adjust parameters such as color range, brightness, and contrast to optimize image quality. This is especially important for large displays, where consistent color and brightness are essential.

Image processing

To further enhance video quality, video processors use a variety of image processing techniques. These techniques include deinterlacing, noise reduction, and motion compensation, which help eliminate visual imperfections and improve image clarity.

Multi-window and picture-in-picture (PIP) capabilities

Advanced LED video processors allow users to display multiple video sources simultaneously. This feature is useful for large events or digital signage, where multiple content can be displayed simultaneously. For example, you can display live videos, slideshows, and logos in different areas of the same screen.

Synchronization and latency reduction

LED video wall processors ensure that all parts of a large display remain in sync. Without synchronization, different screen areas may display different video frames, resulting in inconsistent images. Modern video processor also minimize latency, ensuring that the content displayed on the screen is as close to real-time as possible.

Edge blending and image stitching

For display settings using multiple LED panels, the video processor provides edge blending and image stitching capabilities. This helps create a seamless visual effect between different panels, ensuring smooth image transitions and a more harmonious overall display.

Why are LED video processors essential?

Without a dedicated video processor, an LED display would not be able to efficiently handle input from various sources. Here are some reasons why LED video processors are indispensable:

Better image quality

Ensure that the video displayed on the LED screen is clear, vibrant, and aligned with the screen resolution.

Flexible input

Can connect and process multiple video sources, eliminating the need for multiple devices.

Synchronization

Ensure that the display of different panels remains synchronized, providing a smooth and consistent viewing experience.

Content management

It provides advanced content management capabilities such as multi-window display and real-time updates.

Conclusion

In conclusion, an LED video processor is a key component in any LED display system. By handling signal conversion, scaling, color correction, and synchronization, the video processor ensures that content is displayed on the screen in the best quality. Whether setting up a large outdoor LED screen or a small indoor LED display, choosing the right video processor can significantly impact the performance of the LED display.

Understanding how these processors work will not only help maintain a high-quality visual experience, but also ensure the efficient and reliable operation of LED display systems.

December 21, 2024 Angel Huang Product introduction No comments yet

Composition of full-color LED screen

Introduction:

In a city, whether it is a large city or a small and medium-sized city, we can often see LED full color screens. Especially in urban commercial centers, whether in or outside shopping malls, tall LED full color screens are everywhere, and have even become a symbol of the city center. Because of this, more and more people want to know about full color LED screens, because it is crucial to choose what kind of media to promote their brand or service. Therefore, this article will introduce the composition of the full color LED screen in detail, and explain how its various components work together to create a colorful dynamic display effect.

What is a full color LED screen?

The full color LED screen is made up of many individual modular LED displays. Since LED displays can be seamlessly spliced, the entire large screen looks like a whole, and each LED display is composed of LED modules, control systems, LED cabinets, power supplies, and electronic components. Cabinet materials include iron, aluminum, die casting aluminum, magnesium alloy, carbon fiber, etc. Among them, iron and die-cast aluminum are the most commonly used LED display cabinets. LED full color screens are widely used in advertising, stadiums, and stage events. Their high brightness, bright colors, and energy-saving characteristics make them ideal for indoor and outdoor use.

Composition of a full color LED screen

The composition of a full color LED screen can be divided into several key components:

LED module

Each LED module consists of multiple pixels, which are usually arranged in a grid. Each pixel contains three LED diodes – red, green, and blue. By mixing the three main colors of light with different brightness, a full color display is achieved. The resolution of the LED screen depends on the size and number of pixels in each module, which also affects the sharpness and quality of the image.

Control system

The control system is the heart of an LED display. It receives input from a video source such as a computer, media player or camera and processes the data to determine the color and brightness that each pixel should display. Advanced control systems are usually divided into synchronous control and asynchronous control, which can enable real-time adjustments and dynamic content updates.

Power supply

LED screens require constant power supply to maintain brightness and performance. High-quality power supply units (PSUs) are essential for stable operation and energy efficiency. PSUs convert the input voltage to the specific requirements of LED modules.

LED display cabinets

The LED modules are installed in the LED display cabinet, which acts as a structural frame to hold multiple modules together and protect the modules and wiring from environmental factors for easy maintenance. For larger LED displays, multiple cabinets can be spliced together into a seamless display.

Heat dissipation system

LED displays generate heat during continuous operation, so an effective heat dissipation system is important to prevent overheating, which can affect the display and shorten the lifespan of components. Many high-performance screens are equipped with fans or heaters to keep the system cool.

How to generate color on LED screens

The full-color LED screen produces colors through additive color mixing. Each pixel combines red, green, and blue LEDs at varying intensities to create a specific color. For example:

When all three LEDs are at full brightness, they produce white light.

When only red and green are illuminated, the pixel appears yellow.

By adjusting the brightness of each LED diode, any color in the visible spectrum can be achieved.

Advantages of full color LED screen

Full-color LED screens offer many advantages:

Brightness and Visibility: These screens are bright enough for outdoor use, even in direct sunlight.

High Contrast and Color Quality: LED technology provides vivid colors and sharp contrast.

Long Lifespan and Durability: LED displays are energy-efficient and durable, with a longer operational lifespan than many traditional display technologies.

Full color LED display applications

Due to its versatility and influence, the full color LED screen is widely used in a variety of applications, including:

Advertising billboards: Large LED screens attract attention with high resolution visuals, ideal for outdoor advertising.

Stadiums and arenas: LED screens display live action shots and scores in real time.

Stage and Event Backgrounds: Concerts and events use LED screens to create dynamic, immersive backgrounds.

Outdoor full color LED screen for stadium

Conclusion

Under the current economic conditions, the application field of full color LED screen is extremely broad. According to its application field, it can be divided the into outdoor LED full color dispaly and indoor LED full color display.

Outdoor full color LED display: Due to the long distance of outdoor viewing, LED displays with a large pixel pitch (e.g. P10, P8, P6, P5, etc.) are usually selected, so that there is no grainy feeling when viewing.

Indoor full color LED display: In general, indoor viewing distances are relatively close and the size is relatively small, so it is more appropriate to choose a small-pitch LED display.

By knowing the details above about full-color LED screens, we can gain insight into why they are so popular in today’s industries. Whether in advertising, entertainment or public information, these screens continue to change the way we experience digital content.

December 20, 2024 Angel Huang Product introduction No comments yet

Regarding Programmed DOOH

The outdoor advertising industry has existed for more than a decade. From the age of billboard advertising to digital out-of-home today, the industry has been evolving constantly to tackle ever-changing consumer behaviours. One of the latest innovations in the industry is the programmatic DOOH or pDOOH. But what exactly is it?

In this beginner guide, we will dive into some important topics about programmatic DOOH. What is programmatic DOOH? What are the benefits of using it? And how does it work?

What is DOOH?

To explain what exactly programmatic DOOH is, we will have to look at what is DOOH first.

DOOH or digital out-of-home is a form of outdoor advertising which uses digital technology to deliver content to people in public places.

Unlike traditional out-of-home (OOH) advertising which uses static billboards and displays, DOOH advertising utilizes digital screens such as digital billboards, digital signages, video walls, and digital kiosks.

The usage of digital screens allows a more flexible content delivery which supports a wide range of digital media formats such as videos, images, texts, and animations.

The biggest difference between traditional OOH and DOOH is that OOH is used to display only a static advertisement at one time, whereas DOOH can be used to display multiple advertisements.

In short, DOOH makes both ads rotating and scheduling possible. Advertisers are no longer needed to run their ads 24/7. Instead, they can now reach their target audiences more effectively by running ads at the most suitable time periods.

What is Programmatic DOOH?

Programmatic DOOH (pDOOH) is an upgraded form of DOOH advertising where the process of media purchasing is becoming more convenient.

For both OOH and DOOH, advertisers or business owners will need to contact the billboard owners directly to purchase any media spaces. Besides, many other details such as content delivery, content schedule, and content formats are needed to be discussed and arranged personally with the billboard owners.

The purchasing process can become tedious especially when the advertiser has a huge number of advertisements or campaigns to run. Things can get complicated too if there are too many different locations and media owners involved.

Programmatic DOOH provides a single online platform where the buying and selling of digital ad spaces are automated. Besides, advertisers can also buy spaces only when their specified conditions are met. For example, a workshop that sells weatherproof tyres will want to display its advertisements only when there are rains in the targeted locations.

How Programmatic DOOH Works?

Programmatic DOOH provides high flexibility in running your outdoor campaign. The very first thing you need to do is to look for a reliable and trustworthy programmatic DOOH platform.

The programmatic platform acts as a middleman in the media purchasing process. It helps to connect media owners and media buyers conveniently.

Media buyers do not need to get in touch directly with the media owners. Instead, buyers only need to bid, upload content, and set up what they want to do or buy via the platform’s user interface. This is what we called a Demand Side Platform (DSP).

Demand Side Platform is a platform where media buyers can specify the number of spaces, the targeting locations, the desired publish date or time, and other unique conditions such as weather conditions and foot traffic.

Once the media buyers have placed their bids, the platform will then communicate to a Supply Side Platform (SSP). SSP is a platform where media owners manage their advertising inventories or ad spaces from all kinds of digital screens.

When there is any advertising slot that meets the requirements of the media buyer, a transaction will be made if the bid is won. The media buyer’s advertisements will be then published automatically.

Benefits of Using Programmatic DOOH

Programmatic DOOH makes everything looks so easy and convenient. It offers some benefits to businesses and advertisers that other platforms or channels cannot offer.

Some of the mentionable benefits of using programmatic DOOH are

Run your campaign faster.
Data-driven campaign.
Flexible platform.
Reduce human error.
Transparent and competitive pricing.

Run Your Campaign Faster

Running an outdoor campaign is so much easier with programmatic DOOH. Unlike traditional outdoor advertising which could take up to days or months to deal with the media owner and to wait for available spaces, securing ad slots is so much faster with pDOOH.

As long as you have a laptop, a computer or a smartphone with an internet connection, you can run your campaign with just a few clicks. Uploading and updating content can be done easily too.

Data-driven Campaign

Data is extremely important for any business. Same goes to the outdoor advertising campaign. You will want to run your campaign with some specified goals. You will want to achieve the best possible outcome by making the correct decision.

To make correct decisions, using external data in your campaign is a great idea. Data analysis can be hard to implement in traditional advertising campaigns. However, since programmatic DOOH uses various digital technologies to gather audience data and demographics, it is possible to offer highly personalized and engaging experiences to your target audience.

Some of the external data that can be utilized are traffic volume count, age, gender, dwell times, temperature, and weather conditions. All these data can be collected by the DOOH networks via sensors, cameras, and mobile location data.

For example, if you are promoting cosmetic products, you might want to find an ad space that is located in a crowded area where there are more women than men.

Programmatic DOOH uses a data-driven approach to help businesses to do better with their targeting. Besides, pDOOH can also help to measure campaigns’ performance by collecting data such as impressions, footfall traffic, and dwell time.

Flexible Platform

Programmatic DOOH is highly flexible in many areas. Technically, advertisers are free to set any criteria or requirements to target their audiences more effectively. The advertisements will only get triggered when their specified requirements are met.

Besides, pDOOH has pushed location-based advertising to its next level. There are many digital screens in multiple locations in a city, and pDOOH makes all of them easily accessible. No matter who are the media owners behind all these digital screens, ad space purchasing of different locations can be done within one single online platform.

In addition to the two flexible areas mentioned above, programmatic DOOH also offers flexibility in terms of cancellation policy. You can always pause, update or stop your campaign anytime you want. Advertisers are not tied to complicated contracts when they buy ad spaces via pDOOH.

Reduce Human Error

Programmatic DOOH helps to automate many tasks online. From choosing ad space to online payment, not much manual work is involved. When there is less manual work or fewer parties involved, human error can be reduced greatly. In short, pDOOH helps businesses to deliver content effectively with utmost accuracy.

Transparent and Competitive Pricing

The programmatic DOOH platform is an exchange where media buyers and owners gather together. To attract media buyers or advertisers, media owners will have to display their best prices on the platform.

This level of transparency is definitely one of the biggest advantages to media buyers. Buyers can now compare different pricing plans and make the most suitable decisions.

The transparent and competitive environment also encourages media owners to focus on providing the best services, which will ultimately benefit the media buyers in the end.

Conclusion

Programmatic DOOH is still a new player in the market. Although it still has a long way to grow and become mature, it has already displayed its potential to become one of the most effective advertising channels in the future.

December 19, 2024 Angel Huang Product introduction No comments yet

The trend of outdoor LED display screens

Technology keeps changing and evolving, and the same goes to consumer’s expectations. As with any digital display, consumers are looking for sharper, brighter, lighter, higher quality and cheaper-to-maintain LED screen display for outdoor applications. We have studied and gather 7 key trends of outdoor LED screen display.

1. Higher Screen Display Resolution

Outdoor LED screen usually has a large pixel pitch of 10mm above. However, with matured manufacturing processes and extensive R&D budget, we are getting fine pixel pitch as narrow as 2.5mm which is in the realm of indoor LED display territory. This enables outdoor LED screen to be visually sharper and have more detailed images. Such high-density outdoor LED screen provides new applications in areas with close viewing distance while requiring the robustness and waterproofing capability of outdoor LED screen.

2. 3D Outdoor LED Screen

3D LED screen is a display technology that combines the use of 3D rendered animated videos and specially shaped LED screen display to create the illusion of three-dimensional images, all without the use of professional 3D glasses. The most popular shape employed for 3D LED screen is an L-shape, where there will be two sides of rectangular outdoor LED screens join together at around 90 degrees angle. Several key landmarks and malls around the world have employed such design for the outdoor LED screen. Normal 3D Outdoor LED screen uses flat module design with a right-angle joint that resulted in a black line that separates both sides of the display. Nowadays, new technology enables seamless outdoor LED screen by using a special design outdoor LED cabinet panel that wrap around the corner smoothly without any pixel loss.

3. Fully Front Accessible

Generic outdoor LED screen typically requires a service platform at the rear for the ease of service and maintenance. It is a general perception that outdoor LED screen display is thick and bulky due to the rear service requirement. However, some applications call for front accessibility and slim display screen design. In such cases, outdoor LED screen with fully front service capability is demanded. LED module, switching power supply unit and LED receiving card can be replaced from front by using simple tools in a true fully front accessible design of an outdoor LED screen. Therefore, the profile or the thickness of a front accessible outdoor LED screen can be as little as the LED cabinet panel thickness plus the single layer of mounting bracket. A fully front accessible outdoor LED screen can have a thickness ranging from 200-300mm, while a rear accessible outdoor LED screen have a thickness ranging from 750-900mm.

4. Lightweight Design

Traditional outdoor LED screen uses steel metal plate due to the ease of customization and low cost. The main drawback of using steel material is weight issue, which is a disadvantage for any weight sensitive application such as cantilever or hanging outdoor LED screen. A thicker and sturdier structure design is required to support a heavy outdoor LED screen, elevate the weight issue further. Therefore, one of the key trends of outdoor LED screen is to use lightweight material such as aluminium alloy, magnesium alloy or even carbon fibre. The most cost-effective option of the three options above is aluminium alloy, which allow for great weight saving over steel material and cheaper compared to magnesium alloy and carbon fibre.

5. Fan-less Operation

By using aluminium alloy extensively in the outdoor LED screen design, heat dissipation level increases over traditional steel material. This enables fan-less design, which reduces energy and noise level, and remove the inherited mechanical issue of ventilation fans. Hence, a fan-less outdoor LED screen is suitable for applications that require silent operation and green sustainability design. The only moving/mechanical part in an outdoor LED screen is ventilation fan, which has a definite lifespan and will breakdown over time. Fan-less outdoor LED screen eliminate this potential breakdown altogether.

6. Superior Weather Resistance

A traditional outdoor LED screen has an IP rating of IP65 for the front display area and IP43 for the rear area. The IP rating difference is because of the fact that traditional outdoor LED screen requires opening vents for the cooling ventilation fans to cool down the LED screen’s internals. The active ventilation design inherits another problem which is dust accumulation within the outdoor LED screen cabinet. Therefore, some manufacturers suggest to install an aluminium enclosure to the outdoor LED screen with air-conditioners to mitigate the problems above. This increases carbon footprint and operation costs because air-conditioners and fans require periodic service and maintenance. New outdoor LED screen such as Big Outdoor S series features all aluminium LED module design that enables IP66 rating on both front & rear surface of the outdoor LED screen without any mechanical part. The switching power supply unit and LED receiving card are also fully enclosed in an aluminium compartment with heatsink design. This enables the outdoor LED screen to be installed in any venues with harsh operating environments.

7. Lower Operation & Maintenance Costs

After years of LED screen development in the industry, a new LED driving method known as common-cathode has emerged to reduce the energy consumption by as much as 50%, compared to common-anode LED driving method. Common cathode refers to the method of supplying electricity to individual Red, Green and Blue chips of the LED screen. This is especially useful for outdoor LED screen where high power consumption is required for high brightness output for visible images under bright sunlight. Outdoor LED Screen such as MuenLED Outdoor S series can be specified with this common cathode LED driving method to reduce the energy consumption. Therefore, the operation & maintenance costs can be further lowered, improving the return of investment (ROI) and high screen uptime availability for advertisers.

Conclusion

Display technology of Outdoor LED screen keeps on evolving in accordance to market needs. Unlike indoor LED screen, outdoor LED screen design requires proper consideration of shape, resolution, front or rear accessibility, weight, energy consumption, operation and maintenance costs. Selection of a good outdoor LED screen product is essential to the success of a digital display investment. A properly designed product like Big Outdoor FPro series guarantees long lasting display performance with a peace of mind product ownership.

December 18, 2024 Angel Huang Product introduction No comments yet

Skills for designing outdoor digital billboard LED display screen content

Digital billboard is a digital display that helps businesses in reaching a target audience effectively. While a digital billboard offers many advantages that most traditional displays cannot provide, the digital display itself does not guarantee a successful digital campaign automatically.

It is true that a digital billboard is a powerful tool. However, a powerful tool can turn useless if it is not being used wisely and skilfully. The content and the business strategy are more important than the tool.

Digital billboard is all about content. It is nothing more than a meaningless giant screen if the content is not legible or attractive enough.

In this article, we will look at the 10 tips on designing the most effective content for a digital billboard campaign.

Use contrast colours.
Highlight only one or two main messages.
Use large bold, and easy-to-read typefaces.
Use a limited amount of texts and elements.
Use visual priority in your composition layout.
Use visual cues to direct attention.
Avoid white backgrounds.
Use the right images.
Play with creativity and imagination.
Test your content.

1. Use contrast colours.

Digital billboard content is all about legibility. Legible content is content that is being clear enough to read from a far distance. Using contrast colours can help to make your content easier to read.

Using contrast colours is about achieving the best colour combinations. Normally, white can work well with dark colours while black can be used together with brighter colours. According to the modern colour theory, contrast can be achieved using complementary colours – the two colours which are on the opposite sides of the colour wheel.

Another reason for using contrast colours is to separate your main elements or artworks from the content background. If your artworks or texts are filled with non-contrasting colours, your elements will fail to stand out. As a result, the audience cannot focus on your main messages.

2. Highlight only one or two messages.

While digital billboards can display video content with a longer duration compared to images or static advertisements, you still want to aim to relay your message in the shortest possible time.

Attention span is getting shorter nowadays. It is always better to keep your audience informed and to understand your message with just a single glance. Another reason is that digital billboards are always targeting a moving audience outdoors. Your audience could be boarding a moving train or driving a car. They have only few seconds to notice and read your content while moving.

Whether it is an image or video content, you need to identify what is the most important message you want to deliver. What is your call to action? How can you include your call to action and message as simple as possible in your content?

For example, if you are displaying an advertisement on a digital billboard next to a highway, do you think it is a great idea to include a phone number in your content?

Always remember to keep things simple. Simplicity is the best way to deliver meaningful content.

3. Use large, bold and easy-to-read typefaces.

An easy-to-read typeface is one of the most important legibility factors. Your audience can be viewing your content from a very far distance. You should always use a text height of at least 20 inches for a headline. Body text can be kept at a height of 12 inches. However, never use any text height that is shorter than 4 inches. It is extremely hard to read small texts at a long distance.

Typography is a design principle that will determine whether your text is easy to read or not. An easy-to-read typeface depends greatly on its arrangement, styling, and spacing.

While we are not going to give a detailed lecture on typography here, there are some simple guidelines that you should follow when designing digital billboard content.

Use bold fonts. Avoid thin and fine strokes as they will become less obvious at a long distance.
Long sentences with all capital letters are hard to read.
Close letterspacing is hard to read.
Avoid using too many different types of fonts.

4. Use a limited amount of texts and elements.

The audience has very limited time to read your content. Keep your content simple by using lesser texts and elements. A headline should be kept at 7 or fewer characters.

If you are displaying video content, each shot should be kept as simple as possible. Avoid cluttering your content with too many images or graphic elements.

For example, Apple used only a photo captured by its iPhone to highlight its core message. A single image is sufficient enough to tell the audience that its iPhone has a superior camera performance.

5. Use visual priority in your composition layout.

You could be using images, texts, and graphic elements in your content. However, if you are having too many elements within your content, the audience might have a hard time determining which element is the most important information. They do not know how to move their eyes across the content – where and which element to look at first.

Using visual priority can provide a sense of hierarchy in your content. Normally, you will want your most important message to appear as the largest element within your content. Less important elements such as terms and conditions should be kept smaller when compared to others.

Humans read and scan lines from top to bottom. Hence, always put the more important elements or messages on the top of your content.

6. Use visual cues to direct attention.

There are times when you need to disobey the visual priority rules and place your most important messages somewhere else due to some design factors. You can use visual cues in this situation.

Visual cues or directional cues are elements that can help to direct attention to important areas such as call-to-actions, products and main messages. Some of the most common cues are arrows, face or eye direction and colour contrasts.

Visual cues are important. If your design sucks, the audience can never pay attention to your message effectively even though you have the greatest content in the world.

7. Avoid using white backgrounds.

Digital billboards are made up of multiple LED screen panels, and these LED screen panels contain many tiny LED bulbs or packages. Most LED bulbs or packages come in three colours – red, green and blue.

All red, green and blue LEDs need to be turned on to their maximum brightness levels to produce white lights. As a result, the power consumption of the digital billboard is increased greatly.

Besides, a full-white background can appear very bright especially at night. A bright background can make your content hard to read. Moreover, it can also distract road users.

8. Use the right images.

An image is powerful enough to tell a story. Some even agree that image is a lot more effective than texts and other elements in engaging audiences. Thanks to the vivid display screen of digital billboard, vibrant and colourful images can capture attention easily.

When using images in your content, always pick the images that can tell your message effectively. Avoid using images for decorative purposes. It is meaningless to clutter your content as audiences have very limited time reading your screen.

9. Play with creativity and imagination.

One of the reasons that businesses are switching to using digital billboards is the ability of the digital screen to display a wide range of digital media formats. Some of the supported media formats are videos, texts, images, and animated graphics.

Unlike traditional billboards which creativity can be limited, you can choose to display almost anything that you want by using the digital billboard. Find the best format that suits your business nature and engage your audience in the best possible way.

For example, businesses are now using digital billboards to display glasses-free 3D content. The content is usually targeting pedestrians in busy areas with heavy foot traffic. The 3D content can provide an exciting viewing experience, and it is so unique that pedestrians are willing to stop what they are doing to watch the content.

10. Test your content.

Buying an advertisement space or slot can be expensive. A poorly-planned content can ruin your digital billboard campaign.

Although you have followed all the basic guidelines and have been working hard to create the best ever content you can come out with, it is still crucial to test your content before launching your campaign.

Get some friends or outsiders. Show them your content and ask for their opinions. You can simulate the real-life situation by showing the content for not more than 5 seconds. Then, check with your friends how well they can understand your message.

Conclusion

Digital billboard is an effective tool in outdoor advertising or digital out-of-home (DOOH). The right tool is crucial in producing great work, but how you use the tool is important too. With the right digital billboard design and content, you can improve the effectiveness and ROI of your digital campaign.

December 18, 2024 Angel Huang Product introduction No comments yet

Installation method of LED display screen

Introduction:

LED display screens have become an indispensable part of modern information dissemination and advertising displays due to their excellent visual performance and diverse application scenarios. However, in order to let the LED display screen really play its advantages, it is crucial to choose the appropriate installation method. Different installation methods not only affect the appearance and function of the display, but also directly related to its subsequent maintenance convenience and service life.

Combined with site conditions and customer needs, this article summarizes six common LED display installation methods to help you find the right solution.

Wall embedded installation

The wall embedded installation is a highly aesthetically pleasing installation method, where the LED display is embedded by cutting holes in the wall to achieve seamless integration with the wall. This method is suitable for places with high aesthetic requirements for space, such as fine pitch LED screens in retail stores, conference rooms or monitoring centers, and allows the LED display to become part of the environment.

However, due to heat dissipation problems, the wall must be penetrated for maintenance. LED displays installed in this way are usually front-maintained, and LED modules are attached to the cabinet structure using a strong magnetic material.

Hanging installation

Hanging installation is known for its simplicity and practicality, especially for small and lightweight LED displays. Whether in exhibition halls, conference rooms, or on stage, the pendant mounting method allows the display to hang in the air, making it a striking visual centerpiece. With flexible height adjustments and optional decorative elements, this method can adapt to a variety of aesthetic and functional needs.

Wall mounted installation

Wall mounted installation is a simple and efficient way to install LED displays, fixing them directly to load-bearing walls. It saves space and is easy to maintain, especially suitable for offices, classrooms and small shops. For small pitch LED screens, the front maintenance mode is sufficient, while large LED screens are usually designed with a rear maintenance space to meet the needs of daily maintenance.

Standing Installation

Floor standing installation is flexible and versatile, both fixed and movable type with rollers can meet the needs of different scenarios. Fixed type is suitable for long-term display of advertising screens, while movable type provides great convenience for exhibitions or temporary events. Especially in outdoor billboards or large-scale rental events, floor-mounted installation becomes the best choice with stability and mobility. Therefore, rental LED screens are usually installed in this way.

Hanging wall installation (swing arm mount)

For ease of maintenance and improved heat dissipation, the hanging wall installation is designed as a flexible solution. With a movable or fixed swing arm frame, the LED display can be rotated or moved when needed, making it particularly suitable for concerts, broadcast rooms or outdoor areas with limited back space. The flexibility of swing arm mounting not only solves the challenge of rear maintenance, but also enhances the practicality and design of the display.

Pillar Installation

Pillar installation is a widely used outdoor installation that can support LED displays of all sizes thanks to the solid structure of a single or double pillar. On billboards along highways, scoreboards in stadiums, and large screens in city squares, column mounting displays unparalleled height and visibility, making it an ideal choice for outdoor LED displays.

Conclusion

Choosing the right LED display installation methods has a direct impact on the display effect, maintenance and service life. According to the weight, size, site conditions and use of the LED display screen for comprehensive consideration, to ensure the best use of the effect. From embedded to pillar installation, each method has its own unique advantages and can meet different application requirements. The skillful use of these installation methods will surely add more possibilities and value to your LED display.

December 16, 2024 Angel Huang Product Assembly, Product introduction No comments yet

Explore outdoor advertising LED screens

How to Make Your Message Stand Out?

In today’s digital era, advertising forms are evolving rapidly, and one of the most notable is the advertising LED screen. You may have seen them on the streets, in malls, sports arenas, or even at home, but do you really understand them? So this article will unveil the mystery of advertising LED screens for you, providing a clear understanding of their capabilities.

What is an Advertising LED Screen?

An advertising LED screen is a large display device that utilizes Light Emitting Diodes (LEDs) as light sources. They typically consist of hundreds or even thousands of LEDs and can display images and videos with high brightness and contrast. Thesefore, there screens offer excellent visual effects and versatility for both indoor and outdoor applications.

The Advantages of Advertising LED Screens

One of the key advantages of advertising LED screens is their ability to captivate audiences with dynamic content. Unlike traditional static billboards, LED screens can display moving images, animations, and even live feeds, grabbing attention and engaging viewers effectively. Additionally, their versatility allows advertisers to customize content based on location, time of day, and target audience, ensuring maximum impact.

Why Choose Advertising LED Screens?

Eye-catching: Advertising LED screens attract attention with their high brightness and vibrant colors, making them stand out in busy streets.
Flexibility: Compared to traditional billboards, LED screens allow for easy content and scheduling changes, enabling advertisers to make flexible adjustments as needed.
Environmentally Friendly and Energy-Efficient: LED screens have lower energy consumption and longer lifespans compared to traditional light sources like fluorescent lamps, contributing to energy savings and waste reduction.

Applications of Advertising LED Screens

Commercial Advertising: Advertising LED screens are commonly used in places like shopping malls, cinemas, and retail stores to attract customers’ attention and convey advertising messages.
Event Promotion: At sports arenas, concerts, trade shows, and other large events, LED screens can be used to promote event information, sponsor advertisements, and display real-time scores.
Information Display: Transportation hubs and public areas utilize advertising LED screens to share public information, traffic alerts, and updates for effective information dissemination.

How to Choose the Right Advertising LED Screen?

Size and Resolution: Choose the right size and resolution for clear content visibility based on the installation site and viewing distance.
Brightness and Contrast: Consider the brightness and contrast of the screen, especially in outdoor environments, to ensure content is clear and visible.
Durability and Maintenance Costs: Choose products with good durability and low maintenance costs to reduce long-term operating expenses.

Conclusion

In conclusion, advertising LED screens play a significant role in various industries. Through the introduction in this article, I believe you have gained a deeper understanding of advertising LED screens, and I hope it will help you in your selection and application.

December 15, 2024 Angel Huang Product introduction No comments yet

What are the differences between indoor and outdoor LED display screens?

Introduction:

LED displays are an important part of modern advertising and information dissemination. Whether indoors or outdoors, we can see the application of LED displays. In this article, we will explore the differences between indoor and outdoor LED screens, their advantages and disadvantages, application scenarios and how to choose the display that suits your needs.

Key differences between indoor and outdoor LED screens

Indoor and outdoor LED displays are designed for different environments, which affects their structure, performance, and purpose. The main differences are in their brightness, weather resistance, pixel pitch, and installation methods.

Indoor LED displays are mainly installed in buildings. They have a wide range of applications, such as shopping mall advertisements, information displays, and pillar signs. They generally do not have IP ratings, so they can’t be waterproof and outdoor factors such as sunlight.

Outdoor LED displays are specially designed for outdoor installations. They have a good IP waterproof rating and can be used normally on rainy or snowy days. They also have good weather resistance and can operate stably even in hot weather conditions.

Advantages and disadvantages of indoor and outdoor LED displays

Indoor LED displays Advantages:

Higher Resolution: Indoor LED displays typically have a small pixel pitch, providing high resolution and clear images that are suitable for close-up viewing.

Moderate Brightness: Adequate for indoor environments, reducing glare and energy consumption.

Versatility: Suitable for a variety of indoor applications, such as retail, events, and corporate settings.

Lightweight: Because of its lightweight construction, installation and maintenance are easier.

Lower Energy Consumption: Less power consumption than outdoor displays.

Indoor LED displays Disadvantages:

Limited Weather Resistance: Not designed to withstand outdoor conditions such as rain, wind, or extreme temperatures.

Brightness Limitations: Not suitable for direct sunlight or very bright environments.

Viewing Distance: Suitable for small and medium distance viewing

Outdoor LED displays Advantages:

Waterproof and Dustproof: Designed to withstand water, dust, and extreme temperatures, it is ideal for outdoor use.

High Brightness: Extremely bright to remain visible even in direct sunlight.

Wide Viewing Angle: Designed to be seen from longer distances and wider angles, ideal for outdoor advertising and public information.

Outdoor LED displays Disadvantages:

Lower Resolution: The pixel pitch is large and the resolution is low, making it suitable for long-distance viewing, but not for close-up details.

Higher Energy Consumption: Requires more power to achieve the necessary brightness levels.

Heavier and Bulkier: The structure is stronger and heavier than indoor LED displays.

Indoor and Outdoor LED Displays Applications

Indoor LED displays applications:

Shopping malls: Product promotions and advertising.

Events: Concerts, conferences and exhibitions.

Public places: Restaurants, bars, and churches.

Corporate office: Information boards and meeting rooms.

Outdoor LED displays applications:

Billboard: Highway roadside advertising.

Stadium: Scoreboards and advertisements.

Public square: Information display and advertising.

Transportation hubs: Airports, railway stations, and bus stations.

How to Distinguish Between Indoor and Outdoor LED Displays

IP rating: Outdoor displays have a higher IP rating (e.g. IP65) to improve weather resistance. Indoor displays are usually not waterproof.

Level of Brightness: The brightness of the indoor display is moderate. The brightness of the outdoor display is significantly higher.

Pixel Pitch: The indoor display screen has a small pixel pitch and a close viewing distance, which can display high-quality images and graphics. The outdoor display screen has a large pixel pitch and a long viewing distance.

Physical Structure: Indoor LED displays are usually smaller in size and suitable for indoor enclosed areas. Outdoor displays are larger in size, usually stronger and heavier, and are suitable for installation in open outdoor areas.

Choosing Between Indoor and Outdoor LED Screens – Factors to Consider

Environmental: Evaluate whether the LED display will be exposed to weather factors.

Viewing Distance: Determine the required resolution based on the viewing distance of the audience.

Brightness Requirements: Considering ambient light conditions, it must have sufficient brightness to achieve the required visibility.

Installation limitations: Evaluate the installation location and structural support. Ensure that the installed display poses no risk to the viewer.

Budget: Consider initial costs, maintenance, and energy consumption.

Purpose and Content: Identify the main purpose (advertising, information, entertainment) and type of content.

Durability Requirements: Determined according to life expectancy and frequency of use.

Regulatory Compliance: Ensure compliance with local outdoor installation regulations.

Maintenance Access: The convenience of planning repairs and maintenance, choosing LED screens with low maintenance costs.

Energy Efficiency: Consider long-term energy costs to ensure it operates efficiently and economically.

Conclusion

Choosing the right LED display involves understanding the specific needs of your environment and the technical capabilities of the displays. Indoor LED screens offer high resolution and versatility for close-up viewing in protected environments, while outdoor LED screens provide high brightness and durability for visibility in challenging conditions. By considering factors such as location, viewing distance, and maintenance, you can make an informed decision to ensure optimal performance and longevity of your LED display investment.

December 14, 2024 Angel Huang Product introduction No comments yet

Will the refresh rate of outdoor LED billboards affect their lifespan?

Introduction:

With the continuous development of outdoor advertising and urban lighting projects, outdoor LED billboards have become an important part of urban landscapes. When selecting an outdoor LED billboard, refresh rate, as one of the key technical parameters, not only affects the smoothness and stability of the picture, but also may have a certain impact on the service life of the display. So, how does the refresh rate of outdoor LED billboard affect its lifespan?

What is the refresh rate of an LED display?

First, let’s understand the concept of refresh rate. Refresh rate refers to the number of times an LED display updates the picture per second, usually expressed in hertz (Hz). A high refresh rate display can update the picture more quickly, reducing the afterimage and smearing phenomenon of the picture, so that the video or image playback is smoother. However, a high refresh rate also means that LED lamp beads need to flash more frequently, which increases the power demand and power consumption of the display.

Reasons why the life of an outdoor LED billboard is affected

For an outdoor LED billboard, due to its long-term exposure to harsh natural environments and the influence of sunlight, rain, dust and other factors, its lifetime itself has certain uncertainties. The increase in power consumption caused by high refresh rate may cause the display to generate more heat during work, thus accelerating the aging and damage of LED lamp beads. In addition, frequent flashing lamp beads may also have a certain negative impact on the life of lamp beads.

Refresh rate is not the only factor affecting the lifespan of LED displays

However, it should be noted that the refresh rate is not the only factor affecting the life of LED displays. The lifespan of outdoor LED screens is also closely related to its manufacturing process, heat dissipation design, material selection and other factors. Therefore, when choosing an outdoor LED billboard, users should comprehensively consider multiple factors, including refresh rate, brand, product characteristics, etc., to choose the product that best suits their needs.

Precautions for selecting outdoor LED displays

On the market, outdoor LED displays often use advanced manufacturing processes and materials, which have better stability and durability. At the same time, some products also have functions such as intelligent temperature control systems and automatic brightness adjustment to reduce power consumption and prolong service life. Therefore, when choosing, users can pay attention to these brands and products with excellent product characteristics.

Conclusion

In conclusion, the refresh rate of outdoor LED displays does have a certain impact on their lifespan, but it is not the only determinant. When choosing, users should consider multiple factors comprehensively to choose products with reliable quality and stable performance. At the same time, during use, setting the refresh rate reasonably and maintaining it regularly are also the keys to prolonging the service life of the display.

December 14, 2024 Angel Huang Product introduction No comments yet

Ways to prevent outdoor LED advertising screens from falling off.

Introduction:

Recently, there have been frequent incidents of outdoor advertising billboards falling and building facades falling, which have brought great safety hazards to society. At the same time, with the arrival of the rainy season, bad weather conditions have further increased the risk of billboards falling. As an important form of outdoor advertising signs, LED displays are located in busy areas with dense traffic and are often exposed to wind and sun, and their safety is of paramount importance. In order to prevent the occurrence of such accidents, outdoor LED displays must take strong measures in terms of structural design, installation methods, regular maintenance and maintenance before installation.

Outdoor LED advertising screens compared to traditional billboards

Traditional outdoor advertising signs usually use spraying, printing and engraving, such as signs, advertising light boxes, signs, but these methods have problems such as limited display effect, difficult updating and maintenance, and limited display content. In harsh outdoor environments, affected by factors such as weather and light, its color, brightness and visibility are easily affected, and it needs frequent updates and maintenance, which is costly and ineffective. The development and progress of modern LED display technology has enabled outdoor LED displays to solve the problems of traditional billboards and achieve more innovative and diverse advertising effects. So outdoor LED advertising screens are becoming more and more popular.

The reason why the outdoor LED display from falling

Although traditional billboards are prone to fall, and they are not LED display products, they are still a wake-up call for us. In order to ensure the safety of public life and property and maintain a good image of the city, the safety of outdoor LED display projects is extremely important. The main reasons why outdoor LED displays may collapse are: outdoor extreme weather, or product quality is not up to standard, improper maintenance, etc. Below, I will explain in detail.

Extreme weather effects

During the rainy season, extreme weather conditions such as strong winds and rainstorms pose a serious threat to the stability of LED advertising screens. Especially in typhoon weather, LED advertising screens may fall off or fall due to inability to withstand wind pressure.

Design and quality issues

The unreasonable or defective load-bearing structure design of LED displays is one of the important reasons for falling. If the structural design fails to fully consider external factors such as strong winds and earthquakes, or uses inferior materials, it will accelerate the aging and damage of LED displays, thus increasing the risk of falling.

Improper installation and maintenance

During the installation process, if the fixing parts are not firmly installed, the screws are loose or the welding is not tight, which will affect the stability of the LED display. At the same time, the lack of necessary daily maintenance and regular inspection will also cause the fixing parts of the LED display to fail due to rust, aging and other reasons, which can lead to falling accidents.

How to correctly install outdoor LED advertising screens

Considering the above problems, how to install an outdoor LED advertising screen correctly? Here are the four basic steps for your reference.

Field survey

Before installing the outdoor LED display, it should focus on the specific environment, topography, luminous range, brightness acceptance and other parameters for unified testing. In order to ensure the smooth installation of the outdoor LED advertising display, it is required that the command personnel carry out a unified lifting plan before lifting and installation to ensure that the equipment can operate normally and stably.

LED equipment construction

When building an outdoor LED advertising screen, it is necessary to distinguish between a wall advertising screen, a hanging advertising screen, and a roof advertising screen. During the actual installation, it should be hoisted in sections according to the distance and height. At the same time, ensure that the personnel responsible for the installation above and the command personnel below cooperate with each other, so that there is a better installation and use process for LED advertising screens working at high altitudes.

Luminous radiation range debugging

Due to the different emission ranges, the viewing angles of LED displays are also different. It is necessary to carry out the fixed installation of outdoor LED displays according to the field acceptance ability and everyone’s usual viewing angle range to ensure that every angle can be seen from a distance. Normal, balanced brightness images and subtitle information.

Follow-up inspection and maintenance

Follow-up inspections include a wide range of areas, such as LED display waterproof, heat dissipation layer, LED surface waterproof coating, rain shading range on the display, heat dissipation holes on both sides, power supply lines, etc. Later technical maintenance requires unified management and maintenance of these parts. When the product is rusted, unstable or damaged, it needs to be replaced in time to ensure the safe use of the entire display screen.

Conclusion

With the arrival of the typhoon season, the weather changes more and more violently, which also puts forward higher requirements for the safety protection of outdoor LED advertising screens. Only through regular testing, strict management and other measures can we effectively reduce the safety risks of billboards and escort the prosperity of the city and the safety of the public.

December 13, 2024 Angel Huang Product introduction No comments yet