Introduction:
The LED movie screen track in 2024 presents a new direction of development. To date, LED movie theaters continue to be lit, LED companies work with partners to explore new markets for film applications, and DCI certified products continue to grow. Both established and emerging LED representative companies are constantly increasing their investment in the field of LED movie screens. So, is the LED movie screen market just a temporary hit, or a long-term development trend? Today, we have an in-depth discussion of this issue from the perspective of market demand.
The LED movie screen is the true trend of the market upgrade
It can be said that the LED movie screen is the new application with the highest trend in the current industry.
From the perspective of market demand, a survey agency has released the following data: by 2023, there will be 14,395 operating cinemas in China, with 86,310 screens; 857 new cinemas will be built, with 4,880 new screens. Most of these newly opened cinemas have 5-7 theaters. It is worth mentioning that the number of special effects theaters is growing steadily, and now exceeds 10% of the total number of cinemas in the country.
In addition, the status of branded giant screen theatres and LED movie theaters has also been further consolidated. At present, according to incomplete statistics, there are 50+ LED film projection display devices installed in China, accounting for less than 0.1% of the total screen proportion. If we assume that the market share of LED screens can be increased to 5% in three years, and the cost of each LED screen is calculated at 1 million, then this will bring more than 4 billion new market sizes.
In summary, whether it is the huge consumption potential of high-end LED movie screens in the end-point market or the favor of LED movie technology, this has verified that LED movie screens are a new trend in market upgrading, and it is enough to show that LED movie screens have enough development potential in the future.
Put forward a higher test for the strength of LED display manufacturers
In May this year, the official WeChat of the China Development and Reform Commission pointed out that it is necessary to actively promote the independent innovation of film projection technology. Promote the new cinema equipment system, implement the upgrade plan of the cinema LED screen projection system on a large scale, enhance the brand of cinema equipment with independent intellectual property rights, reshape the film projection business form, and provide audiences with more comfortable, convenient and rich film consumption services. At the same time, encourage the upgrading of public welfare screening equipment in rural areas, schools, communities, etc., and improve the quality of film public services.
The development trend of LED movie screens is beyond doubt. However, it also faces certain limitations in the development process, so for LED manufacturers entering the field, its strength also faces a higher test.
LED movie screen: how do high standards and high costs affect movie choices?
First of all, from the selection of LED lamp beads, the design of the control circuit to the later maintenance and other aspects, the overall cost of LED movie screens is still high. It must strictly comply with DCI standards to meet the needs of film projection in terms of color gamut, color level, contrast, brightness, etc. In contrast, traditional commercial LEDs only need to be certified once to adapt to different screen sizes, while LED movie screens must be DCI certified separately because of different sizes, which will undoubtedly increase costs.
In addition, in addition to the construction of the screen itself, the use of LED movie screens in cinemas also needs to consider the cost of supporting audio equipment, installation and commissioning, post-maintenance, etc. At the same time, it is also necessary to consider the cost input of special decoration, ticketing event operation, etc., as well as possible risks and uncertainties. These factors can become obstacles for cinemas to choose cinema LED screen.
The LED movie screen market still faces many challenges
At present, LED movie screens are still in the small-scale trial stage, and the market popularity is not high. The main reason is that theater operators are cautious about equipment investment, and the current cost of LED movie screens is still at a high level, so the market demand has not yet been opened. Studios that have installed LED movie screens have not yet been able to form a large-scale brand effect of LED movie screens in the movie viewing market because they have not yet opened up a new situation and graft resources for operation ideas and planning, and have not invested enough in publicity and promotion.
In today’s society, online movies have brought an impact on cinema films, and the rise of short video platforms has become a very fatal factor. Many people choose to watch short videos in minutes instead of walking into the cinema. However, cinema LED screens are a new development direction, and the market critical point for their large-scale application lies in the further improvement of market awareness and commercial scale operation capabilities. For LED display manufacturers, this challenge is not small. They must not only improve technology and reduce costs, but also have effective operational capabilities and marketing activities. At the same time, they cannot relax in the construction of market sales channels and after-sales services.
Conclusion
In conclusion, LED movie screen will lead to the development trend of the industry, which is beyond doubt, and major manufacturers are continuing to increase the ante. Up to now, cinema LED displays are mainly a strategic opportunity for large enterprises, but also a challenge for small enterprises. For the new field of LED movie screen, enterprises should think from the perspective of market and industry accumulation, layout in advance, and at the same time apply to the need to improve brand positioning and brand perception.