led display-Muenled LED Displays | LED Video Wall | LED Screen

What should I pay attention to when lighting architectural LED displays?

Introduction:

The building LED display is an important part of the urban lighting project. The LED lighting of the building changes the appearance and image of the city building, making it beautiful during the day, tall and upright, which can be displayed in front of people, enriching the night environment of the city and even becoming a landmark building of a city.

The building LED lighting project refers to the complete LED display decoration lighting project for the entire floor, including office buildings, residential buildings, teaching buildings, hospitals and other public buildings. Due to the different uses and appearance of buildings, the implementation methods of lighting projects are also different. So, what problems should we pay attention to when implementing building LED lighting projects?

Choose different lighting solutions according to the different uses of the building

Office buildings and office buildings are public spaces for business people to work, and lighting needs to show a sense of high-end fashion. Commercial buildings, shopping centers and other commercial scenes have a large number of people, and lighting projects can use LED displays that can produce 3D effects to enhance the commercial value of building glass curtain walls, shape the image of the city, spread urban culture and advertising information. As long as the lighting project of private residential buildings creates a warm and friendly feeling for the family, some warm-colored high definition fine pitch LED screens can be used to set off a warm and harmonious atmosphere.

Choose different building LED display products according to lighting area and viewing distance

The lighting area is different, the visual distance is different, and the browsing visual experience is different, which affects the tools used to brighten building objects. Glass curtain wall LED display (also known as transparent LED display), outdoor fixed LED screen, creative flexible LED display and other lighting products show obvious differences in effect. When choosing lighting products, you should adapt to local conditions and choose the best solution. At the same time, choosing a high-brightness LED display, even in the daytime, can achieve an excellent viewing effect.

Choose different lighting solutions according to the cost budget

Under normal circumstances, the area of customers who can carry out LED display lighting projects in buildings is generally large, and it may reach thousands of square meters or even larger. This type of project is a big expense. For customers, it is essential to fully understand their own budget and choose the appropriate lighting plan according to the actual situation. In the case of limited cost budget, it is necessary to reasonably match various lighting products to avoid extravagance and waste, achieve more cost-effective lighting effects, and at the same time ensure that various materials and resources in the project are fully utilized to avoid unnecessary losses.

Conclusion

The building LED display lighting project not only beautifies the landscape of its own building appearance, but also changes the urban night landscape environment. The colorful buildings make the city night sky bright with stars. At the same time, the LED lighting project of the building is also an improvement to our living environment. In the black night sky, if you can see the building LED display building playing colorful and diverse content, it can not only highlight the building’s own characteristics, but also highlight the company’s culture and strength.

September 30, 2024 Angel Huang Product introduction No comments yet

LED Display Market Trends

Introduction:

The LED display market in 2024 is a year of high hopes and confidence. After all, the market has objective laws, and everything will return to normal. Over the past six months, either because of the mission of the industry leader or because of the keen market opportunity, some long-hidden needs have emerged in the spotlight. In the context of the overall recovery, what changes have occurred in the LED display market this year? What are the new features?

The LED Display Market is Stable

Expansion of the Display Driver Chip Market

The upstream chip link is an important part of the LED display industry chain. Benefiting from the rapid development of the display panel industry, the global display driver chip market continues to expand, and the Chinese market has also become the main market for global display driver chip. The “2024-2029 China Display Driver Chip Industry Market Prospect Forecast and Future Development Trend Research Report” released by the China Business Industry Research Institute shows that the market size of China’s display driver chip will reach about 41.6 billion yuan in 2023, and it is predicted that the market size of China’s display driver chip will reach 44.5 billion yuan in 2024.

LED Chip Market Stability Amid Price Fluctuations

Changes in the upstream market also have a certain impact on downstream endpoints. In mid-May last year, due to the impact of rising raw material prices in the upstream, more than 20 LED end point related companies in the LED display industry adjusted their product prices upward by 5% -20%, resulting in an average price increase of 6.6% in the small-pitch LED display market in the second quarter of 2023. According to the analysis of relevant institutions, from the perspective of this year’s situation, other LED display packaging manufacturers have not increased prices for the time being, but considering the decline in corporate profits, it is expected to follow up with price increases.

LED Chip Market Forecast: Market Demand and Industry Outlook

From the overall situation, although the price of LED chips fluctuates to a certain extent every year, from an objective point of view, it still depends on whether some manufacturers actively reduce prices or passively reduce prices. Such small fluctuations do not appear to have any impact on the stability of the LED chip market at all. And in the future, the continued expansion of LED chips will further expand market share, which is not only good news for LED display upstream companies, but also a good thing for the entire LED display industry.

Positive Outlook for the LED Display Industry

Overall, with market demand picking up in the first half of 2024, LED display companies will soon return to a good operating state. The national “double carbon” strategy, domestic and foreign energy conservation and emission reduction policies, and the theme of green economy remain unchanged. The LED industry will continue to maintain good development opportunities, and the degree of cross-border integration with the Internet of Things, new displays, and virtual shooting will also increase day by day. The LED product structure will continue to be optimized, the demand for sub-segments will continue to grow, and the space for industry innovation and market space will be vast.

Mini/Micro LED Display Market Continues to Grow

China’s Policy Support for Advancements in Mini/Micro LED

At present, our country’s government attaches great importance to the development of new display technologies such as Mini/Micro LED, and has issued a series of policies and guidance, such as the “Implementation Opinions on Promoting Future Industrial Innovation and Development”, which clearly mentions the need to break through Micro LED technology, and formulated the development goal of 2025-2027. At the same time, the “Action Plan for Steady Growth of Electronic Information Manufacturing 2023-2024”, “Advanced Level of Energy Efficiency, Energy Conservation Level and Access Level of Key Energy-using Products and Equipment (2022 Edition) ” and other policies have provided financial, technical and other support for the Micro LED industry.

Mini LED: Achieving Mass Production

Since 2021, Mini LED technology has taken the lead in the field of backlight products to achieve mass production. In the two years of entering the road of large-scale development, Mini LED has gone through technical path exploration, difficulty overcoming, multi-dimensional cost reduction and efficiency enhancement and other development links. By 2023, the competitive advantage of Mini LED backlight products has been further highlighted, and the application scene pattern has basically formed. In the high-end display market, the competition between Mini LED backlight products and OLED is fierce. At the same time, with more flexible and cost-effective technology solutions, it has accelerated its penetration into the low-end market to achieve the replacement of LCD inventory. Data show that in 2023, the overall shipment of Mini LED backlight products is about 12.59 million units, of which TVs, monitors, and vehicles are the main growth markets.

Major Breakthroughs in Micro LED Technology

On the other hand, with the continuous increase of research and development efforts, Micro LED technology has made major breakthroughs in the technical direction of high PPI, transparency, curved surface, narrow frame, etc., and has industry-leading technical capabilities. With the continuous maturation of technology and the integration of the industrial chain, the production cost of Micro LED products has gradually decreased, providing strong support for marketing activities. For example, by using smaller chip area and mass transfer technology, the overall average unit pixel cost has been reduced, making Micro LED products more competitive.

Revolutionary Changes and Future Prospects

In 2024, Mini/Micro LED, as an outstanding representative of the new generation of display technology, leads the revolutionary change of display technology, and shows great application potential in intelligent manufacturing, virtual reality, augmented reality and other fields. It is worth noting that in the Mini/Micro LED industry chain, chip link enterprises are relatively concentrated. Under the demand of market growth, related enterprises are actively expanding production capacity. Packaging and module links are relatively mature, and the degree of overlap between enterprises is relatively high. Among them, Mini LED backlight modules have been mass-produced and applied on a large scale, and there are many enterprises entering the market. The industry is in a period of rapid growth.

LED Display Market Differentiation Strategy Will Be the Mainstream

LED display industry economic growth linked to policies. Slowing global economic growth and diminishing policy dividends, especially in the commercial display sector. Industrial stage has passed the general dividend increase period. Move from the elevator stage to the weight-bearing climbing and rock climbing mode. Most products are gradually improving, and there is a dip in end-point demand projects and product line projects this year, leading to price wars.

However, with the new policy dividends such as “new quality productivity”, “super long-term special government bonds” and “implementation plan to promote equipment renewal in the field of culture and tourism”, the driving force for LED displays will be significantly enhanced.

LED Display Companies: Focus on Technology and Branding for

Looking forward to 2024, after four years of market volatility and slow recovery, more and more companies have deeply realized that they can no longer hope to “wait” for the return of market dividends, rely on strong downstream demand and high market prices to drive corporate profits, but should take the initiative. On the one hand, take the initiative to adjust the product structure and seize the growth opportunities in the structural adjustment of the market. On the other hand, LED display companies have also noticed that if they want to develop in the industrial environment with accelerated competition in the global market, branding is the only way. Differentiated technological and product innovation capabilities and a mature supply chain system can enhance their competitiveness in the red ocean market.

Conclusion

In 2024, the US dollar interest rate hike cycle is expected to end, and large-scale sporting events such as the Olympic Games and the European Cup will be held at the same time, stimulating the recovery of global commerce, tourism, commerce, entertainment, retail, hotels and other consumer formats. LED display application scenarios will be activated again. We also look forward to the performance of LED displays in the second half of the year.

September 29, 2024 Angel Huang Product introduction No comments yet

What is the difference between SMD and COB technology and how can I tell the difference?

Introduction

With the rapid development of the commercial display industry in recent years, LED displays are an indispensable part of it, and their technological innovation is changing with each passing day. Among many technologies, SMD (Surface Mount Device) packaging technology and COB (Chip on Board) packaging technology are particularly noteworthy. Today, we will explain the differences between these two technologies in a simple way and show you their respective charms.

SMD (Surface Mount Device) Packaging

First, let’s start with technology. SMD packaging technology is a form of packaging electronic components. SMD, the full name of Surface Mounted Device, means surface mount device. It is a technology widely used in the electronics manufacturing industry to package integrated circuit chips or other electronic components for direct mounting on the surface of a PCB (printed circuit board).

Main features of SMD Packaging:

Small size

SMD-packaged components are small in size, allowing high-density integration, which is conducive to the design of miniaturized and lightweight electronic products.

Lightweight

Since SMD package components do not require pins, the overall structure is lightweight and suitable for applications requiring light weight.

Good high-frequency characteristics

The short pins and short connection paths of SMD packaged components help to reduce inductance and resistance and improve high-frequency performance.

Easy to automate production

SMD packaging components are suitable for the production of automated placing machines, improving production efficiency and quality stability.

Good thermal performance

SMD package components are in direct contact with the PCB surface, which is conducive to heat dissipation and enhances the thermal performance of components.

Easy to repair and maintain

The surface mount of SMD package components makes it easier to repair and replace components.

Package Types

There are various types of SMD packages, including SOIC, QFN, BGA, LGA, etc. Each package type has its own specific advantages and application scenarios.

Technology Development

Since its introduction, SMD packaging technology has developed into one of the mainstream packaging technologies in the electronics manufacturing industry. With the advancement of technology and market demand, SMD packaging technology is also evolving to meet the needs of higher performance, smaller size, and lower cost.

COB (Chip on Board) Packaging

COB packaging technology, the full name of Chip on Board, is a kind of packaging technology that sells the chip directly to the PCB (Printed Circuit Board). This technology is mainly used to solve the problem of LED heat dissipation and realize the tight integration of the chip and circuit board.

Technical principle

COB packaging is to attach the bare chip to the interconnect substrate with conductive or non-conductive glue, and then perform wire bonding to achieve its electrical connection. During the packaging process, if the bare chip is directly exposed to the air, it is vulnerable to pollution or man-made damage, so the chip and bonding leads are usually wrapped with glue to form a so-called “soft package”.

Compact packaging

By combining the packaging and PCB, the chip size can be greatly reduced, the degree of integration can be improved, and the circuit design can be optimized to reduce circuit complexity and improve system stability.

Good stability

The chip is soldered directly to the PCB, so it has good vibration and impact resistance. It can also maintain stability in harsh environments such as high temperature and humidity, prolonging product life.

Good thermal conductivity

Using a thermally conductive adhesive between the chip and the PCB can effectively improve the heat dissipation effect, reduce the impact of heat on the chip, and improve the service life of the chip.

Low manufacturing cost

no pins are required, eliminating some complex connectors and pins processes in the manufacturing process, reducing preparation costs. At the same time, automated production can be realized, reducing labor costs and improving manufacturing efficiency.

Notes:

Maintenance difficulties

Due to the direct sale of the chip and PCB, it is impossible to disassemble or replace the chip separately, generally requiring the replacement of the entire PCB, which increases the cost and difficulty of maintenance.

Reliability dilemma

The chip is embedded in the adhesive, and the digestion process can easily damage the micro-dismantling frame, which may cause the lack of pads and affect the tendency to produce.

The environmental requirements are high

COB packaging does not allow dust, static electricity and other pollution factors in the workshop environment, otherwise it is easy to increase the failure rate.

In general, COB packaging technology is a cost-effective and excellent technology with broad application potential in the field of intelligent electronics. With the further improvement of technology and the expansion of application scenarios, COB packaging technology will continue to play an important role.

What are the differences between SMD and COB technology?

Visual experience

COB LED display, with its surface light source characteristics, brings a more delicate and uniform visual experience to the audience. Compared to SMD point light sources, COB has brighter color performance and better detail processing, making it more suitable for long-term close-up viewing.

Stability and maintainability

Although the SMD display is convenient for on-site maintenance, its overall protection is weak and easily affected by the external environment. The COB display has a higher level of protection due to its overall packaging design, with better waterproof and dustproof performance. However, it should be noted that in the event of a failure, the COB display usually needs to be returned to the factory for repair.

Power consumption and energy efficiency

Since COB uses an unobstructed flip-chip process, its light source is more efficient and consumes less power at the same brightness, saving users electricity bills.

Cost and development

SMD packaging technology is widely used in the market due to its high maturity and low production cost. Although COB technology is theoretically cheaper, the actual cost is still relatively high due to its complex production process and low yield. However, with the continuous advancement of technology and the expansion of production capacity, COB costs are expected to be further reduced.

Conclusion

Nowadays, in the commercial display market, COB and SMD packaging technology have their own strengths and weaknesses. With the continuous growth of high definition display demand, Micro LED display products with higher pixel density are gradually favored by the market. And COB technology has become one of the key technologies to achieve the high pixel density of Micro LED due to its high integrated packaging characteristics. At the same time, with the continuous narrowing of LED screen pitch, the cost advantage of COB technology has become increasingly prominent.

September 29, 2024 Angel Huang Product introduction No comments yet

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Stadium LED display applications.

Introduction

The 2024 UEFA European Championship and Copa América are scheduled very closely. These two football feasts give fans the opportunity to watch two finals on the same day and enjoy double the joy of football. At that moment, the world’s eyes are focused on the same green field. With the help of LED display as carrier, more delicate and high definition wonderful pictures are presented to the majority of fans in various forms. With the conclusion of these two major events, this article will sort out and inventory the close relationship between sports and LED display in Sports Venues.

In the Stadium: Enhancing Smart Venue Upgrades

The application of LED displays in sports venues settings is divided into indoor and outdoor, enhancing not only the viewing experience but also the commercial value and interactivity of sports events.

In outdoor stadiums, LED displays are widely used in the entrance and exit of venues, ticket windows, press conferences, stadium fences and spectator stands. Among them, fence screens, grandstand screens and score screens are favored because of their crucial roles in the transmission of event information and the improvement of the audience experience.

In indoor stadiums, LED display in sports venues cover venue entrances, field ceilings, press conference sites, field perimeters, and spectator seats. These screens not only enhance the visual experience of the audience, but also provide an efficient platform for event promotion and information display.

Common LED screens in sports venues

Different screens have different requirements. Taking four types of screens commonly used in sports venues as examples:

Cube Screen: Resolution transitions from 4K to 8K. According to “Requirements and Inspection Methods for Sports Venue Equipment Part 1: LED Display Screens,” screen brightness is typically required to be ≥1000cd/㎡.

Stand Screen: Displays important match information, usually required to display 12 lines of characters, with character size calculated based on the scale and spatial dimensions of the sports venue.

Stand cornice screen: Usually consists of two to three layers, with front maintenance design, a height of 0.96 to 1 meter, spacing P6-P10, equipped with lighting control ports, used to enhance the atmosphere.

Main Stage Screen/Background Screen: Depending on the size of the stadium, it can be designed in a lifting mode, usually requiring a resolution of about 8K for large-scale performances.

Stadiums typically place more emphasis on the viewing experience, requiring high-definition, high-brightness, and interactive LED screens.

Live outdoor broadcast: Creating an Exciting Viewing Experience

outdoor LED display for watching sporting events

The demand brought by sports events lies not only in the demand for stadium LED screens, upgrades and maintenance of the sports themselves, but also in the peripheral demand brought by sports and the demand for daily viewing, which basically depends on the commercialization of the event.

Sports are driving the growth of large LED screens, and the demand for comprehensive viewing brought by large-scale events such as the UEFA European Championship is directly driving the growth of large screens. In terms of backlighting, the market demand for Mini LED backlights is increasing, and brands are promoting the iteration of high-value-added products.

During the UEFA European Championship, CCTV Sports Channel launched a special program for the 2024 European Championship, “Football Feast.” The studio for this program, created by New Visual, utilized nearly 300㎡ of main screens and LED floors.

During the European Championship, many venues such as parks, bars, and malls used LED displays for live events. In addition, as LED cinema screens gradually enter theaters, they have spawned new business models such as “cinema+”, providing fans with more ways to watch matches.

Development prospects of large sports LED screens

From the perspective of large screens, with technological advances, the opening ceremonies of multiple sports events have long adopted XR virtual shooting.

The development of sports LED displays still focuses on the commercialization of sports events. In recent years, with the change of consumption structure, the commercialization of many events has accelerated, and the demand for more and more specialized LED displays has also increased.

2024 It’s a big year for sports, with events like the World Cup, Olympics, and French Open intermingling, driving a surge in demand. As a carrier for event broadcasting and surrounding promotional activities, LED displays will greatly benefit.

Conclusion: Future prospects of LED displays

The wide application of LED display technology in sports events not only enhances the viewing experience of the audience, but also promotes the commercialization process of the sports industry. With continuous technological advances and innovations in business models, LED displays will play an increasingly important role in future sports events. Whether in-stadium applications or outside broadcasts, LED displays will become an essential key element, bringing more exciting and stunning visual feasts to global audiences. Looking ahead, LED display technology will continue to break through and innovate, helping sports events reach new heights.

September 28, 2024 Angel Huang Uncategorized No comments yet

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Proper maintenance and upkeep of LED display

Introduction:

As a high-tech display device, LED displays are widely used in various settings. However, regular maintenance and care are essential to keep them in optimal working condition and extend their life span. Here are some professional tips to help you maintain and care for your LED displays in daily use.

Maintain the Humidity of the LED Displays Environment

The interior of an LED display is composed of circuit boards and components that require strict humidity control. Any moisture entering the LED display can cause corrosion and short circuits, leading to damage. For example, when using an LED video wall, avoid placing plants underneath, as water vapor released by plants can corrode the display.

Ensure Stable Power Supply and Ground Protection

Ensure a stable power supply and proper grounding protection. Avoid using the display during severe weather, especially thunderstorms. For outdoor advertising LED displays, waterproof measures for power plugs and power lines are necessary to prevent accidents.

Avoid Long-Term Full Bright Playback

Long-term playback of full white, red, green, or blue screens can cause power lines to overheat, damage LED lights, and affect the display’s lifespan.

Reasonable Usage Time

It is recommended that the LED display rest for more than 2 hours daily. During the rainy season, use the display at least once a week to prevent internal components from short circuits caused by moisture.

Correct Switching Sequence

Turn on the control computer first to ensure that it runs normally before turning on the LED display. Turn off the display first, then the computer.

Regular Cleaning and Maintenance

After the LED display has been used for a period of time, the screen needs to be cleaned in time. When cleaning, use a towel to stick alcohol and gently wipe the surface, not a damp cloth.

Avoid Contact with Sharp Objects

The surface of the LED display is fragile and consists of many LED beads. Prevent sharp objects from scratching the surface to avoid damaging the beads. Consider passive and active protective measures, and keep potentially damaging items away from the screen. Opt for high-protection screens like COB LED displays, which use COB packaging technology to protect LED beads and have impact-resistant properties.

Regularly Check for Proper Functioning

After long-term use of LED display, the wires should be checked frequently for damage. Repair or replace damaged wires in a timely manner. Non-professionals should avoid contact with internal circuits to avoid electric shock or damage to the circuit. If there is a problem, please notify professional technicians for appropriate solutions.

Conclusion

By following these measures, you can effectively extend the life of your LED display and maintain its excellent performance. Proper maintenance and care not only reduce repair costs, but also ensure the stable operation of the display in various environments. Hopefully, these tips will help you better maintain and use your LED display.

September 28, 2024 Angel Huang Product introduction No comments yet

LED displays at the 2024 Paris Olympics

Introduction

The 2024 Paris Olympics is not only a great event for sports competitions, but also an important platform to showcase the latest technologies and trends. As an important part of the event, LED displays play a crucial role in these Olympic Games. Through the analysis of the application and development trend of LED displays during the Paris Olympic Games, the future development direction of the LED display industry can be clearly seen.

Popularity of high definition display and large screen

At the 2024 Paris Olympics, the resolution and size of LED displays reached unprecedented heights. High-definition and super-large screens have become the standard visual experience inside and outside the event venues. Modern LED displays offer higher resolution and wider viewing angles than ever before, providing a clearer and more realistic picture. This trend has not only enhanced the viewer’s viewing experience, but has also promoted the advancement of related technologies, including higher pixel density displays and more advanced image processing technology.

Application of flexible LED screens

A distinguishing feature of the Paris Olympics was the widespread use of flexible LED displays. Flexible LED screens can be bent and shaped arbitrarily according to demand, allowing them to adapt to a variety of complex installation environments. For example, LED billboards, LED video wall stage backdrops, and large-scale installation art in venues use this new type of screen. The use of flexible LED screens not only provides greater design freedom, but also provides more innovative possibilities for venue layout and visual display.

Flexible LED screen in 2024 Paris Olympics

Leadership in energy conservation and environmental protection technologies

With the increasing awareness of environmental protection, energy conservation and environmental protection have become the new development direction of the LED display industry. At the Paris Olympics, many LED displays used low-energy technology and recyclable materials. These technologies not only reduce energy consumption but also reduce environmental impact. For example, the use of high-efficiency LED chips and smart dimming technology can significantly reduce power demand, while the use of recyclable materials can help reduce waste.

Enhanced interaction and intelligent capabilities

The Paris Olympics showcased the latest advances in interactive and intelligent LED displays. Displays in many venues are not only used to broadcast event information and advertisements, but also integrate interactive functions. For example, spectators can participate in the event through interactive LED screens, mobile apps or other interactive means. This intelligent feature enhances the audience’s sense of engagement and interactivity, and also provides more marketing opportunities for advertisers.

The future development trend of LED displays

From the application example of the Paris Olympic Games, the future development trend of the LED display industry includes the following aspects:

Higher resolution and larger screen: The continuous advancement of technology will promote the popularity of higher resolution and larger screens, making the visual effect more stunning.

Flexible and innovative applications: The application of flexible LED screens will become increasingly widespread, leading to more innovative visual display solutions.

Green and environmental protection: Energy-saving and environmentally friendly technologies will become industry standards, driving more sustainable solutions.

Intelligent Interaction: Improving intelligent and interactive features will enhance the audience experience and provide new opportunities for advertising and entertainment.

Conclusion

The 2024 Paris Olympic Games showcased the latest trends in the LED display industry. From high definition display, flexible applications to energy saving, environmental protection and intelligent interaction, the progress of LED display technology not only enhances the viewing experience, but also promotes the innovation and application of related technologies. In the future, with the continuous development of technology, LED displays will play an important role in more fields, bringing more exciting and diverse visual experiences.

September 27, 2024 Angel Huang Product introduction No comments yet

The rapid development of LED large screen.

Introduction:

Standing in New York’s Times Square, every brick under your feet is worth a fortune. Its high value stems not only from the more than 500 million annual visitors, but also from the vibrant, non-stop energy at the heart of the world. Times Square has long become a cultural symbol that can represent New York and even the United States. When you think of Times Square in New York, what do you think of? It is undoubtedly the Nasdaq LED large screen, often hailed as the “world’s largest screen.” This giant LED screen towers over 23 stories tall and spans more than 7 stories wide, capturing global attention with its awe-inspiring scale. In addition, Times Square’s unique geographical location and commercial value make the numerous large LED displays on building facades an excellent platform for brand promotion.

LED large screen in New York's Times Square

Chinese videos dominate the LED large screen of Times Square

Last year, the Times Square giant LED screen became a sensation in China. On mainstream media and social platforms, many users shared how they could show their short videos on this screen across the ocean for just $40. Meanwhile, the “agency shot” business quickly emerged. Agents revealed that about 90% of the content on the screen came from China, with more than 100 placements per day. Those who witnessed it in person noted that there are about 10 large LED screens in various shapes in Times Square, each displaying different content, with video IDs and links to advertising companies. Behind these bold attempts lies a marketing strategy, reflecting the self-entertainment of China’s younger generation.

LED large screen of New York's Times Square

The international appeal of Times Square’s LED large screen

In fact, companies around the world are eager to advertise here. Bright, colorful billboards occupy every corner, with Nasdaq’s large LED screen being the most sought-after. Companies going public are eager to announce their success to the world. For a long time, appearing on the giant LED screen in Times Square was considered a crucial indicator of a company’s rise or fall. Although Chinese companies entered the scene later than their Japanese and Korean counterparts, they have quickly caught up in recent years.

The rise of Chinese companies on the LED large screen of Times Square

In recent years, advertising on the giant LED screen in Times Square has become an essential way for Chinese companies to showcase their brand image, experiencing explosive growth. According to statistics, more than 100 Chinese companies have appeared on Times Square large outdoor display screens. With the continuous progress of China’s LED display technology and innovation, lightweight and transparent LED displays with a strong sense of design have been widely used in outdoor advertising. These screens not only enhance the effectiveness of advertising, but also significantly improve the aesthetics of the city. Since 2011, LED displays made in China have gradually appeared in Times Square, earning widespread praise from international tourists for their world-class color, brightness, and image stability.

The potential of large outdoor display screens in China

Back in China, in recent years, giant LED screens have been installed in major commercial districts in cities such as Beijing, Shanghai, Chengdu, Chongqing, and Changsha. These big LED screen not only innovate in content delivery, but also incorporate new technologies such as corner displays and naked-eye 3D displays. However, these screens currently cater mainly to large corporate advertisers, with very high costs. For example, a large LED display on a mall facade could cost 70,000 RMB per day, while the highest rate for LED screens in airports can reach 1.98 million RMB in four weeks.

Current status and future prospects of domestic large outdoor display screens

At present, China’s large outdoor display screens are mainly concentrated in two areas: large transportation hubs and major commercial districts. Amidst the impact of internet platforms, brands are caught in a whirlwind of traffic anxiety and homogenized content. Some well-known outdoor media companies in China are actively expanding media resources in tourist spots and shopping malls while gradually embracing digital transformation. Especially with the emergence of new technologies such as 5G and the Internet of Things, large outdoor display screens are making a strong comeback.

In 2022, Wojee Media, one of China’s top ten outdoor media companies, launched high-definition naked-eye 3D LED screens and giant LED screens at Shenzhen Houhai Super Headquarters Base and Guangzhou Tianhe CBD Zhujiang New Town, respectively. Industry insiders also indicate that they plan to add Internet advertising services on top of traditional outdoor large LED screen advertising, providing customers with integrated online and offline marketing solutions.

Conclusion: The infinite possibilities of giant LED screen advertising

As technology continues to optimize and upgrade, small and medium-sized businesses may become the new advertisers on large outdoor display screens in the future. However, the generally high costs of large LED displays can create barriers for some small and medium-sized businesses and niche brands. More cost-effective pricing, coupled with more refined and precise advertising strategies, is likely to attract more users.

September 26, 2024 Angel Huang Product introduction No comments yet

What are the installation methods for LED transparent screens?

Introduction

LED transparent screen has revolutionized the world of digital displays with their innovative visual effects and seamless integration into architectural design. These screens are not only lightweight and versatile, but also offer high transparency, making them ideal for a variety of application scenarios. Transparent LED display is much more convenient to install than display in other common LED cabinet. Most Transparent screens are lighter and thinner in weight and have a lighter structure. This article will explore four common installation methods for LED transparent screens to help you choose the best option for your specific needs.

Installation Method of LED Transparent Screen

The LED transparent screen is actually assembled from countless light bars. The quality of the transparent screen directly depends on the quality of the light bar, so the installation of the transparent LED display is also crucial. So, how to install the transparent LED display correctly? What are the common installation methods? Here are 4 common LED transparent screen installation methods.

Hanging Installation

Hanging installation is one of the most popular methods of deploying transparent LED display, especially for large indoor spaces such as shopping malls, exhibition halls, and corporate lobbies. By hanging the screen from the ceiling, this method takes full advantage of the transparency of the screen, allowing light to pass through while displaying vivid content.

Wall-Mounted Installation

Wall-Mounted installation is ideal for locations with limited floor space. Transparent LED wall is fixed directly to the wall, creating a streamlined and modern display that blends naturally with existing building designs. This method is often used for digital signage, advertising, and decorative purposes.

Frame Mount Installation

Frame mount installation involves mounting the LED transparent screen on a dedicated frame or stand. This method provides flexible placement options as the screen can be moved and repositioned as needed. It is a versatile option suitable for temporary settings such as fairs, events and temporary shops.

Embedded installation

Embedded installation involves integrating transparent LED display into glass walls or windows, making them part of the building’s structure. This method is ideal for creating dynamic visual effects while maintaining the transparency of the glass, allowing natural light to circulate while displaying content.

LED transparent screen in architectural facades

LED transparent screen in Glass curtain walls

Conclusion

The above four are common LED transparent screen installation methods. Depending on the application scenario, the type of transparent display selected will be different. Even if the installation method is different, it will be flexibly changed according to the actual situation on site and the design requirements. No matter which installation method is used, the steel structure used for transparent LED display is very small, and it only needs to be carried out at the installation point or on the installation surface.

September 24, 2024 Angel Huang Product introduction No comments yet

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Reasons to choose outdoor rental LED displays

Introduction

Outdoor events are all about creating memorable experiences, and what better way to captivate your audience than with an outdoor rental LED display? Whether you’re hosting a music festival, a business event, or a sports game, these displays offer the perfect combination of visual impact and versatility. In this blog, we’ll explore the top ten reasons why an outdoor rental LED display could be the game changer for your next event.

High-brightness Outdoor Rental LED Display

Our outdoor LED displays are designed to be incredibly bright and clear, ensuring your content will be visible to everyone, no matter the time of day.

Easy Setup and Dismantling

One of the biggest advantages of outdoor rental LED display is its ease of installation and dismantling. A well-designed LED cabinet allows for quick installation, allowing you to focus on the event without having to worry about technical issues.

Customizable Sizes and Shapes

Outdoor LED displays come in a variety of sizes and configurations, allowing you to choose the perfect fit for your venue. Our rental LED screens also support seamless splicing. Whether you need a small screen for intimate settings or a massive display for a large crowd, there’s an option for every event.

High Waterproof Rating

Our outdoor rental LED display has an IP65 waterproof rating and can withstand a variety of factors, making it ideal for outdoor use. Rain or shine, your event can go on without a hitch, thanks to the durability of outdoor LED screens.

Cost-Effective Solution

If you’ve been looking for a way to make your event unique, outdoor rental LED screens may be the perfect choice for you. These screens offer a cost-effective solution for engaging a large audience with dynamic and compelling content.

High-Resolution Content

The high resolution of the outdoor LED display ensures that your content is crisp and clear, capturing the viewer’s attention from any distance. This level of quality is essential to providing a professional and engaging experience.

Dynamic Content Display

Outdoor rental LED displays support a wide range of content types, from live video feeds to animated graphics. This flexibility allows you to create dynamic and interactive content that can be updated in real time.

Enhancing Audience Engagement

A vibrant and attention-grabbing stage LED display is an excellent tool for boosting audience engagement. It can attract audiences, keep them entertained, and enhance the overall atmosphere of your event.

Widespread Applications

From concerts and sporting events to corporate functions and trade shows, outdoor rental LED display can be used in a variety of settings. Their versatility makes them a go-to choice for event planners across industries.

Environmentally Friendly

Modern outdoor LED displays are energy efficient, consuming less power while delivering high brightness. This not only reduces operational costs, but also aligns with eco-friendly event practices.

Conclusion

In conclusion, an outdoor rental LED display is more than just a screen – it’s a powerful tool that can transform your event into an unforgettable experience. With their vivid visuals, ease of use, and versatility, these LED displays are a smart investment for anyone looking to make a lasting impression. So, next time you’re planning an event, consider the benefits of outdoor rental LED displays. Don’t forget to contact us.

September 23, 2024 Angel Huang Product introduction No comments yet

LED displays used in Esports

Introduction

From traditional sports to new sports events, esports has emerged as a prime example of the fusion of technology and sportsmanship. The evolution from the birth of professional esports events to becoming an official Asian Games event, and now the establishment of the International Olympic Committee’s Esports Committee, highlights the rapid growth of esports. This development not only symbolizes the integration of technology and the gaming industry, but also rekindles public interest in this new form of entertainment. More importantly, insights from the forefront of esports have significantly accelerated the demand for esports LED displays in stadiums, gaming shows, monitors, and other related equipment.

The Global Impact of Esports

On July 12, the International Olympic Committee (IOC) announced its partnership with the Saudi Arabian Olympic Committee to host the first Olympic Esports Games in Saudi Arabia in 2025. This proposal is scheduled for consideration at the upcoming 142nd IOC session in Paris. Before the idea of “Esports in the Olympics” gained traction, the inclusion of esports in the Asian Games had already attracted considerable attention. Last year’s Asian Games in Hangzhou saw esports make its debut as an official competition event.

Beyond the Asian Games, the 2024 Esports World Cup officially kicked off in Riyadh, Saudi Arabia’s capital. The event, which ran from July 3 to August 25, featured 22 competitions across 21 esports titles, with 1,500 athletes from 425 clubs vying for the honor of being crowned the first Esports World Cup champion. In addition to professional matches, this year’s Esports World Cup also hosted the largest esports festival ever, offering attendees the opportunity to participate in gaming exhibitions, amateur competitions, and concerts.

The Crucial Role of LED Screens in Esports Arenas

As offline esports events continue to increase, the demand for esports arenas has become more apparent. In the construction of these arenas, LED screens for esports events are indispensable. The China Sports Venues Association has established clear guidelines on the location, functional zoning, and hardware systems for esports venues. The standards explicitly require that esports arenas of Class C or higher must be equipped with esports LED displays. In the spectator area, at least one main LED screen must be installed, along with several auxiliary LED screens, to ensure that spectators can clearly watch the matches under normal conditions. In addition, the standard requires the use of LED screens with a pixel pitch of P3 or higher.

Unlike traditional sports events, esports demands higher screen quantity and quality, with large screens being a significant advantage of LED displays. The seamless splicing characteristic of LED screens provides viewers with an unparalleled viewing experience, making them the preferred choice for esports arena screens.

LED Displays in Esports: The Path to Innovation

In the esports market, with the rapid development of the industry, game content, and CPU/GPU performance upgrades, the demand for esports monitors remains strong. Gaming enthusiasts are constantly looking for monitors with higher refresh rates, lower latency, and superior image quality to enhance their gaming experience and competitive level.

Recent advances in Mini/Micro LED display technology have made the entry of LED display products into the esports screen market a reality. Compared to OLED screens, Mini LED backlight technology can deliver equally detailed images, with better cost-effectiveness and longevity. Mini LED displays feature higher chip count and density, resulting in brighter and more vivid images with finer details. The high pixel density and small unit size of the light source can achieve higher brightness and a more controllable color gamut.

In addition, Mini LED technology holds great potential for iterating existing display technologies. The evolution of LED display technology follows a basic principle: picture quality (resolution, color, response speed, contrast, etc.) and form (thinness, flexibility, etc.) determine the feasibility of technology replacement, while cost determines the penetration rate of this replacement. This iterative feature reflects the huge market potential of Mini LED displays. Recognizing the huge commercial value of esports LED displays, many display companies have already started investing in the Mini/Micro LED market. In the future, Mini LED is expected to gradually capture a larger share of the esports market as technology advances.

Expanding China’s Influence in the Global Esports Market

As a market that overlaps technology, entertainment, and sports industries, esports offers tremendous opportunities across a variety of industries. LED displays, as a versatile product, hold significant advantages in this cross-cutting market: a wide variety of products, strong adaptability, and the ability to customize products for specific applications. Currently, most LED display applications are concentrated in esports arenas. These include outdoor broadcasting of esports events, advertising sponsorships, esports-themed entertainment venues, esports stage performances, and other related thematic applications, all of which involve the use of LED displays.

Conclusion

As the esports industry continues to advance and the market expands further, with the support of the Chinese government and the International Olympic Committee, esports is set to embark on a healthy and sustainable development path. The esports LED display industry is poised to ride the wave of esports growth, reaching greater heights. As the esports industry grows further, it will drive sustainable growth in the LED display market. In this continuous spiral of development, the ultimate mission of our LED display manufacturers is becoming increasingly clear.

September 23, 2024 Angel Huang Product introduction No comments yet