During a thrilling sporting event, besides the players on the field, have you noticed the constantly flashing LED advertising screens on the sidelines?
With equipment costs often reaching hundreds of thousands or even millions of yuan, are LED advertising screens for sports worthwhile? Can the exposure and revenue they bring cover the high upfront costs?
As more and more sports venues upgrade to the era of digital large screens, a question arises: Is the ROI of LED advertising screens for sports really high?
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