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Methods for outdoor LED screens to attract more viewers

Introduction:

With the continuous upgrading of market demand and the continuous iterative updating of new scenes in commercial space, large outdoor LED screens incorporating the most advanced sound and light stage technology in the future have attracted people’s attention. Among the many ways to build a differentiated experience, large screens can make people instantly detached from reality and feel happy and satisfied with a new sensory experience. Many companies are willing to spend a lot of money on this unique “landscape”, so what can this seemingly ordinary “LED electronic board” bring to brand drainage?

In the digital age, large outdoor LED screens break with traditional gameplay

When it comes to outdoor LED screens, the first thing we can think of is that it is like a giant screen in the sky of the city. Each frame is an orchestrated visual feast, from the bustling business district to the transportation hub. They are like the watchmen of the city, silently but strongly conveying information.

outdoor advertising screens

Outdoor LED advertising screen in shopping malls: a visual feast to create a shopping paradise

The shopping mall, as a shopping paradise, its outdoor LED advertising is also brilliant. The large outdoor screens at the entrance of the mall are like welcome messengers, welcoming every visiting customer. They broadcast information about the mall’s activities, brand advertising, or fashion trends, providing citizens with a variety of consumption options. These large screens not only enhance the overall image of the mall, but also bring a steady stream of visitors to the merchants. Inside the mall, indoor LED displays can be seen everywhere. They are hung above the corridor, or inlaid on pillars, or even inlaid in transparent windows. These LED screens display a variety of advertising content, from clothing and cosmetics to food and services. With their vivid images and bright colors, they attract consumers’ attention and stimulate their desire to buy.

Indoor advertising LED display
Indoor LED screen for shopping mall

Technology empowers shopping mall advertising: LED displays innovative interpretation of brand vision

Behind these LED displays is the careful creation and presentation of brands and services by merchants. They use creativity and wisdom to perfectly combine advertising content with screen form to bring consumers a feast of vision and soul. With the progress and innovation of technology, the form and function of LED displays are also constantly enriching and expanding. From traditional flat LED screens to curved LED screens, transparent LED screens, interactive LED screens, Cube LED displays, the emergence of each new form has brought new possibilities and surprises to commercial advertising.

Creative LED display

Large outdoor LED screen new gameplay: creative evolution from brand display to emotional resonance

After reading the above, many people may simply think that the large outdoor LED screen is just a display of brand perception. With the development of 5G technology, the use of many large outdoor LED screens has begun to conform to the preferences of young people and break through traditional gameplay. For example, on the occasion of the Qixi Festival, Shenzhen launched an unprecedented urban romantic frenzy. Starting at 8 a.m., 10,000 large screens in nine districts of the city lit up at the same time, displaying the moving words “I love you.” Under these large LED screens, many citizens took pictures of this touching scene with their mobile phones, and the topic immediately hit the hot search in the same city, blowing up the Moments of Shenzhen people.

Large outdoor LED display

Large outdoor LED screens that combine elements such as local culture, hot topics, and hot memes can often bring better communication effects. For example, this summer, the word “fire” scrolled around on the outdoor advertising screen in a certain place, complaining about the hot weather. It seemed to be “crazy,” but in fact it accurately hit people’s current mood in a humorous or ironic way. Therefore, it is difficult for such a design not to generate strong emotional resonance in people.

Outdoor LED screen

Innovative application of large LED screens – a new benchmark for visual effects in traditional commercial complexes

Overall, large LED screens not only represent a static landmark, but also a visual symbol that is constantly changing with the changes of the times and popular culture. From the perspective of domestic innovation examples, large outdoor LED screens have surpassed traditional gameplay, attracting the attention of audiences through diverse means such as content, technology, and interaction, and even guiding offline traffic online with the help of 5G technology. Therefore, taking advantage of the advantages of large outdoor LED screens, it has successfully helped traditional commercial complexes achieve synergies in quality and efficiency.

large LED advertising screens

Combined with technology, the best display window for high-quality content

With the advent of the digital age, LED large screens have obvious advantages over traditional outdoor advertising signs in the promotion and display scenarios of building media, shopping centers, catering retail and other occasions. Advertising carriers have gradually developed into dynamic and multi-functional. Compared to traditional single-function billboards, the dynamic picture of full-color LED advertising has a stronger visual impact, helping brand advertising bring higher conversion rates.

Dual drivers of technology and creativity: large outdoor LED screens lead the new digital advertising trend

The first is technological innovation, and the second is to meet the needs of brand owners. Large outdoor LED screens continue to innovate in hardware and content, creating one classic case after another. For example, Chongqing, Chengdu, Shanghai, Beijing and other places have successively blown the whirlwind of naked eye 3D. After digitally upgrading traditional outdoor brands, naked-eye 3D technology is used to create interactive out-of-home advertising for consumers, and can form secondary communication online.

At the same time, with the combination of traditional culture and digital technology, large outdoor LED screens are becoming an innovative form of cultural tourism. Content determines traffic, which was a universal value in the advertising and marketing industry in the past. However, with the iteration and updating of technology, high-quality content has become the foundation for user retention. However, content king can no longer fully meet advertising needs. Only “technology + creativity” can make large outdoor screens burst into new vitality. At present, the cultural tourism industry is booming, and more and more tourist destinations rely on large-screen advertising to break out.

Large-screen landmarks combine traditional cultural symbols and digital technology to give tourists a strong visual experience and increase interest in watching and traveling. Modern large outdoor screens are no longer just used for advertising, but new landmarks and Internet celebrity clocks in cities that “bring their own traffic.” They have played a unique role in enhancing residents’ consumption, cultural tourism development and stimulating urban vitality.

Outdoor video wall

Grab traffic, outdoor big screen is the protagonist

In recent years, the brand industry has innovated marketing strategies, integrated large outdoor LED screens and traffic star influence, and successfully promoted sales and brand value-added. This strategy deepens the emotion between the brand and fans, builds close multi-dimensional interaction, and achieves a win-win situation. The event stimulates fan resonance, promotes spontaneous communication, enhances brand exposure and goodwill, and converts it into sales motivation. Ultimately, the event deepens the connection between brands and fans, achieves sales growth and brand perception improvement, and promotes deep interaction and win-win.

According to relevant reports, the concept of Generation Z consumption represented by the post-00s generation is changing from product consumption to emotional consumption. For Generation Z fans who are willing to pay for idols and their endorsement products, idols undoubtedly have a strong emotional identity and appeal. Traffic stars are closest to Generation Z, and brands can build links between brands and young consumers through traffic stars to enhance brand influence and brand awareness in Generation Z. And outdoor LED large screen + traffic stars can release the brand marketing potential of 1 + 1 > 2.

LED large screen for advertising
Large LED screen for event

Conclusion

In conclusion, compared with the advertising model of the past, the large outdoor LED screen, with its magnificent scale and brilliant colors, brings a strong visual impact to the viewer, deeply rooted in the hearts of the people, and realizes the effective communication of advertising. In the future, combined with 5G, Internet of Things, AI and other technologies, it will realize multi-screen interactive technology, human-screen interactive technology, etc., to achieve two-way interaction with consumers, enhance brand impression and awareness. Let’s look forward to the potential of the LED large screen, and transformation creates endless possibilities.

December 12, 2024 Product introduction No comments yet
DJ LED Screens

Stage rental LED display need to consider the factors

Introduction

In the modern stage, LED displays have become an indispensable visual element. They are able to bring a unique visual effect to the performance and immersing the audience in the atmosphere of the stage. However, the selection and use of stage rental LED displays is not a simple task. To ensure the success of the performance, there are several key considerations to consider.

Stage rental LED screen

How to choose the right stage rental LED display?

First of all, it is crucial to choose the right rental LED display. According to the characteristics of the stage environment, LED screen for stage rental needs to combine the realistic picture displayed in the background with the music effect, to create a magnificent and powerful scene, which can drive the rhythm of the audience.

1. Screen size: The size of the stage rental LED display should match the needs of the performance and coordinated with the stage design. The size of the stage and the distance of the audience determine the size and resolution of the screen. If the LED screen for stage rental is too small or the resolution is too low, the audience will not be able to see the content clearly. In addition, the brightness of the screen is also an important point. Enough brightness can ensure that the content of the picture is clearly visible.

2. Screen selection: The main screen in the background of the stage to choose a common rectangular LED display. The secondary screens on both sides of the main screen can choose a creative LED screen or a simple strip LED screen according to their own creativity. If the venue is large, you can also add an expansion screen to take care of the rear audience.

3. LED display cabinet material: Considering that the LED screen for stage rental needs to installation, disassembly and transportation frequently. Therefore, this type of LED display is required to be easy to disassemble, light in weight and easy to transport. So, the stage rental LED display is generally a die-cast aluminum box, which is lightweight and partially removable.

LED screen for stage rental

What should attention to when installing the stage rental LED display?

Secondly, the installation and operation of stage rental LED displays also require special attention.

1. Installation method: LED screen for stage rental generally use wall-mounted or hanging installation methods. During the installation process, make sure that the LED screens built on the stage are firmly fixed and the locks are locked. There is no shaking and tilting, and it can withstand a certain amount of force to prevent accidental movement or dumping during the performance.

2. Professional operation: When installing LED screen for stage rental, it is necessary to operate them by personnel with professional knowledge and skills. In addition, professionals also need to appropriately control and wire the wiring and power connerction of the screen to ensure safe and stable power supply.

3. Operation test: Technicians operating the screen must master its interface and functions to effectively adjust content and achieve desired display effects in coordination with the performance scene. Repeated testing ensures normal operation.

4. Maintenance of LED Displays: Finally, the maintenance of stage rental LED displays for stages cannot be overlooked. It is important to regularly inspect the working condition of the screen and clean its surface. If any damage or malfunction is detected, prompt contact should be made with the LED display supplier for repair or replacement. Additionally, careful handling during transportation and storage is essential to prevent collision damage and water damage.

What should be paid attention to during the use of stage rental LED screens?

1. Ensure a good use environment. If used in an open field, it is necessary to do a good job of dustproof and waterproof work to avoid affecting the normal heat dissipation of electronic components.

2. Rental LED displays generally use modular components to achieve front maintenance design, making maintenance work very convenient. If there is a partial display failure during use, it is only necessary to disassemble and replace the part.

3. At the same time, the best viewing distance should be controlled. Due to the different sizes of venues with different pitch LED display, the viewing distance is also different. Such as P3.91 RA series rental display, the appropriate viewing distance range in 4-40m.

Front maintenance LED display

Stage rental LED display quality assurance

In addition, the stage rental LED display should ensure the stability of quality. When choosing an LED display supplier, it is necessary to ensure that the quality of the screen provided by the LED display supplier is stable and reliable. The stability and reliability of the screen are crucial to the smooth progress of the performance.

If the screen malfunctions or problems occur, it may cause the performance to be interrupted and bring bad experience to the audience, or even cause the performance to end in failure. Therefore, it is also very important to choose the right supplier and establish a good cooperative relationship. Make sure that your supplier can provide timely technical support or LED display technicians are on duty to ensure that the performance is foolproof.

Stage rental LED dispaly

Conclusion

In conclusion, stage rental LED display is an indispensable part of the modern stage. Choosing the right model, quality, installation operation and maintenance is the key to ensure the success of the performance. Only after full consideration of these key considerations can the potential of LED display be truly realized and a shocking visual experience can be brought to the audience.

November 15, 2024 Product introduction No comments yet
未标题 3

How to choose the right Stage Rental LED Display?

Introduction

In the modern stage, LED displays have become an indispensable visual element. They are able to bring a unique visual effect to the performance and immersing the audience in the atmosphere of the stage. However, the selection and use of stage rental LED displays is not a simple task. To ensure the success of the performance, there are several key considerations to consider.

Stage rental LED screen

How to choose the right stage rental LED display?

First of all, it is crucial to choose the right rental LED display. According to the characteristics of the stage environment, LED screen for stage rental needs to combine the realistic picture displayed in the background with the music effect, to create a magnificent and powerful scene, which can drive the rhythm of the audience.

1. Screen size: The size of the stage rental LED display should match the needs of the performance and coordinated with the stage design. The size of the stage and the distance of the audience determine the size and resolution of the screen. If the LED screen for stage rental is too small or the resolution is too low, the audience will not be able to see the content clearly. In addition, the brightness of the screen is also an important point. Enough brightness can ensure that the content of the picture is clearly visible.

2. Screen selection: The main screen in the background of the stage to choose a common rectangular LED display. The secondary screens on both sides of the main screen can choose a creative LED screen or a simple strip LED screen according to their own creativity. If the venue is large, you can also add an expansion screen to take care of the rear audience.

3. LED display cabinet material: Considering that the LED screen for stage rental needs to installation, disassembly and transportation frequently. Therefore, this type of LED display is required to be easy to disassemble, light in weight and easy to transport. So, the stage rental LED display is generally a die-cast aluminum box, which is lightweight and partially removable.

LED screen for stage rental

What should attention to when installing the stage rental LED display?

Secondly, the installation and operation of stage rental LED displays also require special attention.

1. Installation method: LED screen for stage rental generally use wall-mounted or hanging installation methods. During the installation process, make sure that the LED screens built on the stage are firmly fixed and the locks are locked. There is no shaking and tilting, and it can withstand a certain amount of force to prevent accidental movement or dumping during the performance.

2. Professional operation: When installing LED screen for stage rental, it is necessary to operate them by personnel with professional knowledge and skills. In addition, professionals also need to appropriately control and wire the wiring and power connerction of the screen to ensure safe and stable power supply.

3. Operation test: Technicians operating the screen must master its interface and functions to effectively adjust content and achieve desired display effects in coordination with the performance scene. Repeated testing ensures normal operation.

4. Maintenance of LED Displays: Finally, the maintenance of stage rental LED displays for stages cannot be overlooked. It is important to regularly inspect the working condition of the screen and clean its surface. If any damage or malfunction is detected, prompt contact should be made with the LED display supplier for repair or replacement. Additionally, careful handling during transportation and storage is essential to prevent collision damage and water damage.

What should be paid attention to during the use of stage rental LED screens?

1. Ensure a good use environment. If used in an open field, it is necessary to do a good job of dustproof and waterproof work to avoid affecting the normal heat dissipation of electronic components.

2. Rental LED displays generally use modular components to achieve front maintenance design, making maintenance work very convenient. If there is a partial display failure during use, it is only necessary to disassemble and replace the part.

3. At the same time, the best viewing distance should be controlled. Due to the different sizes of venues with different pitch LED display, the viewing distance is also different. Such as P3.91 RA series rental display, the appropriate viewing distance range in 4-40m.

Front maintenance LED display

Stage rental LED display quality assurance

In addition, the stage rental LED display should ensure the stability of quality. When choosing an LED display supplier, it is necessary to ensure that the quality of the screen provided by the LED display supplier is stable and reliable. The stability and reliability of the screen are crucial to the smooth progress of the performance.

If the screen malfunctions or problems occur, it may cause the performance to be interrupted and bring bad experience to the audience, or even cause the performance to end in failure. Therefore, it is also very important to choose the right supplier and establish a good cooperative relationship. Make sure that your supplier can provide timely technical support or LED display technicians are on duty to ensure that the performance is foolproof.

Stage rental LED dispaly

Conclusion

In conclusion, stage rental LED display is an indispensable part of the modern stage. Choosing the right model, quality, installation operation and maintenance is the key to ensure the success of the performance. Only after full consideration of these key considerations can the potential of LED display be truly realized and a shocking visual experience can be brought to the audience.

October 8, 2024 Product introduction No comments yet
未标题 1

LED Display Market Trends

Introduction:

The LED display market in 2024 is a year of high hopes and confidence. After all, the market has objective laws, and everything will return to normal. Over the past six months, either because of the mission of the industry leader or because of the keen market opportunity, some long-hidden needs have emerged in the spotlight. In the context of the overall recovery, what changes have occurred in the LED display market this year? What are the new features?

LED display technology

The LED Display Market is Stable

Expansion of the Display Driver Chip Market

The upstream chip link is an important part of the LED display industry chain. Benefiting from the rapid development of the display panel industry, the global display driver chip market continues to expand, and the Chinese market has also become the main market for global display driver chip. The “2024-2029 China Display Driver Chip Industry Market Prospect Forecast and Future Development Trend Research Report” released by the China Business Industry Research Institute shows that the market size of China’s display driver chip will reach about 41.6 billion yuan in 2023, and it is predicted that the market size of China’s display driver chip will reach 44.5 billion yuan in 2024.

LED display chip

LED Chip Market Stability Amid Price Fluctuations

Changes in the upstream market also have a certain impact on downstream endpoints. In mid-May last year, due to the impact of rising raw material prices in the upstream, more than 20 LED end point related companies in the LED display industry adjusted their product prices upward by 5% -20%, resulting in an average price increase of 6.6% in the small-pitch LED display market in the second quarter of 2023. According to the analysis of relevant institutions, from the perspective of this year’s situation, other LED display packaging manufacturers have not increased prices for the time being, but considering the decline in corporate profits, it is expected to follow up with price increases.

LED Chip Market Forecast: Market Demand and Industry Outlook

From the overall situation, although the price of LED chips fluctuates to a certain extent every year, from an objective point of view, it still depends on whether some manufacturers actively reduce prices or passively reduce prices. Such small fluctuations do not appear to have any impact on the stability of the LED chip market at all. And in the future, the continued expansion of LED chips will further expand market share, which is not only good news for LED display upstream companies, but also a good thing for the entire LED display industry.

Positive Outlook for the LED Display Industry

Overall, with market demand picking up in the first half of 2024, LED display companies will soon return to a good operating state. The national “double carbon” strategy, domestic and foreign energy conservation and emission reduction policies, and the theme of green economy remain unchanged. The LED industry will continue to maintain good development opportunities, and the degree of cross-border integration with the Internet of Things, new displays, and virtual shooting will also increase day by day. The LED product structure will continue to be optimized, the demand for sub-segments will continue to grow, and the space for industry innovation and market space will be vast.

Mini/Micro LED Display Market Continues to Grow

China’s Policy Support for Advancements in Mini/Micro LED

At present, our country’s government attaches great importance to the development of new display technologies such as Mini/Micro LED, and has issued a series of policies and guidance, such as the “Implementation Opinions on Promoting Future Industrial Innovation and Development”, which clearly mentions the need to break through Micro LED technology, and formulated the development goal of 2025-2027. At the same time, the “Action Plan for Steady Growth of Electronic Information Manufacturing 2023-2024”, “Advanced Level of Energy Efficiency, Energy Conservation Level and Access Level of Key Energy-using Products and Equipment (2022 Edition) ” and other policies have provided financial, technical and other support for the Micro LED industry.

Mini LED: Achieving Mass Production

Since 2021, Mini LED technology has taken the lead in the field of backlight products to achieve mass production. In the two years of entering the road of large-scale development, Mini LED has gone through technical path exploration, difficulty overcoming, multi-dimensional cost reduction and efficiency enhancement and other development links. By 2023, the competitive advantage of Mini LED backlight products has been further highlighted, and the application scene pattern has basically formed. In the high-end display market, the competition between Mini LED backlight products and OLED is fierce. At the same time, with more flexible and cost-effective technology solutions, it has accelerated its penetration into the low-end market to achieve the replacement of LCD inventory. Data show that in 2023, the overall shipment of Mini LED backlight products is about 12.59 million units, of which TVs, monitors, and vehicles are the main growth markets.

Major Breakthroughs in Micro LED Technology

On the other hand, with the continuous increase of research and development efforts, Micro LED technology has made major breakthroughs in the technical direction of high PPI, transparency, curved surface, narrow frame, etc., and has industry-leading technical capabilities. With the continuous maturation of technology and the integration of the industrial chain, the production cost of Micro LED products has gradually decreased, providing strong support for marketing activities. For example, by using smaller chip area and mass transfer technology, the overall average unit pixel cost has been reduced, making Micro LED products more competitive.

Revolutionary Changes and Future Prospects

In 2024, Mini/Micro LED, as an outstanding representative of the new generation of display technology, leads the revolutionary change of display technology, and shows great application potential in intelligent manufacturing, virtual reality, augmented reality and other fields. It is worth noting that in the Mini/Micro LED industry chain, chip link enterprises are relatively concentrated. Under the demand of market growth, related enterprises are actively expanding production capacity. Packaging and module links are relatively mature, and the degree of overlap between enterprises is relatively high. Among them, Mini LED backlight modules have been mass-produced and applied on a large scale, and there are many enterprises entering the market. The industry is in a period of rapid growth.

LED Display Market Differentiation Strategy Will Be the Mainstream

LED display industry economic growth linked to policies. Slowing global economic growth and diminishing policy dividends, especially in the commercial display sector. Industrial stage has passed the general dividend increase period. Move from the elevator stage to the weight-bearing climbing and rock climbing mode. Most products are gradually improving, and there is a dip in end-point demand projects and product line projects this year, leading to price wars.

However, with the new policy dividends such as “new quality productivity”, “super long-term special government bonds” and “implementation plan to promote equipment renewal in the field of culture and tourism”, the driving force for LED displays will be significantly enhanced.

LED Display Companies: Focus on Technology and Branding for

Looking forward to 2024, after four years of market volatility and slow recovery, more and more companies have deeply realized that they can no longer hope to “wait” for the return of market dividends, rely on strong downstream demand and high market prices to drive corporate profits, but should take the initiative. On the one hand, take the initiative to adjust the product structure and seize the growth opportunities in the structural adjustment of the market. On the other hand, LED display companies have also noticed that if they want to develop in the industrial environment with accelerated competition in the global market, branding is the only way. Differentiated technological and product innovation capabilities and a mature supply chain system can enhance their competitiveness in the red ocean market.

Conclusion

In 2024, the US dollar interest rate hike cycle is expected to end, and large-scale sporting events such as the Olympic Games and the European Cup will be held at the same time, stimulating the recovery of global commerce, tourism, commerce, entertainment, retail, hotels and other consumer formats. LED display application scenarios will be activated again. We also look forward to the performance of LED displays in the second half of the year.

September 29, 2024 Product introduction No comments yet
03 9

Museum uses creative LED screen technology

With the rapid development of technology, the museum industry is also constantly evolving to meet the needs of modern audiences. Although traditional museum display methods have unique appeal, in the digital age, in order to attract more audiences and provide a richer experience, museums have begun to actively embrace creative LED screen technology. The introduction of this cutting-edge technology has changed the appearance of museums, bringing new possibilities and attractiveness to them. In today’s digital age, museums are no longer just static display venues, but have become interactive learning and exploration venues through the introduction of LED screens, combining motion and stillness

Creative LED Screen: A Modern Tool for Museums

Museums have always been places for people to explore history, culture, and art. However, how to make these precious exhibits more attractive to attract audience interest has always been a challenge in the museum industry. In the digital age, the introduction of creative LED screen technology has become an important trend in the field of museums.

The introduction of LED screens has made museum displays more diverse, no longer limited to traditional static exhibits. These screens can present vivid images and videos, bringing viewers a brand new display experience. Museums provide audiences with deeper and more interactive learning opportunities by integrating modern technology with traditional culture.

Visual Wonder: The Unique Charm of Creative LED Screens

Creative LED screen technology has brought unique visual effects to museums. Through high-resolution display and excellent color reproduction, LED screens can present detailed and lifelike images. This is crucial for showcasing paintings, sculptures, and other artworks, as their subtle details require the audience to carefully savor.

For example, a famous painting can be enlarged on an LED screen to showcase the ingenuity of painting techniques, allowing the audience to better appreciate each stroke and stroke. For historical exhibits, LED screens can simulate the scene of the time, making the audience feel as if they have traveled back to history.

Education and Interaction: The Educational Value of Creative LED Screens

Museums are places for education, and LED screen technology can enhance the educational value of museums. Through LED screens, museums can present visitors with detailed information about exhibits, historical and cultural backgrounds. Viewers can obtain more information by touching the screen, thereby gaining a deeper understanding of the exhibits.

In addition, creative LED screens can also be used to create interactive learning experiences. Viewers can participate in puzzle games, virtual tours, or historical reenactments, making them more actively involved in the museum’s learning process.

In short, the introduction of LED screen technology has revitalized museums. It enhances the visual impact of the exhibits, enriches the educational experience, and allows the audience to have a deeper understanding of culture and art. In the future, museums will continue to explore this technology, apply more creative LED displays to further enhance the attractiveness of exhibits, increase their educational value, and ensure that visitors can have a unique and meaningful experience in the museum.

September 14, 2024 Product introduction No comments yet