Methods for outdoor LED screens to attract more viewers

Introduction:

With the continuous upgrading of market demand and the continuous iterative updating of new scenes in commercial space, large outdoor LED screens incorporating the most advanced sound and light stage technology in the future have attracted people’s attention. Among the many ways to build a differentiated experience, large screens can make people instantly detached from reality and feel happy and satisfied with a new sensory experience. Many companies are willing to spend a lot of money on this unique “landscape”, so what can this seemingly ordinary “LED electronic board” bring to brand drainage?

In the digital age, large outdoor LED screens break with traditional gameplay

When it comes to outdoor LED screens, the first thing we can think of is that it is like a giant screen in the sky of the city. Each frame is an orchestrated visual feast, from the bustling business district to the transportation hub. They are like the watchmen of the city, silently but strongly conveying information.

Outdoor LED advertising screen in shopping malls: a visual feast to create a shopping paradise

The shopping mall, as a shopping paradise, its outdoor LED advertising is also brilliant. The large outdoor screens at the entrance of the mall are like welcome messengers, welcoming every visiting customer. They broadcast information about the mall’s activities, brand advertising, or fashion trends, providing citizens with a variety of consumption options. These large screens not only enhance the overall image of the mall, but also bring a steady stream of visitors to the merchants. Inside the mall, indoor LED displays can be seen everywhere. They are hung above the corridor, or inlaid on pillars, or even inlaid in transparent windows. These LED screens display a variety of advertising content, from clothing and cosmetics to food and services. With their vivid images and bright colors, they attract consumers’ attention and stimulate their desire to buy.

Technology empowers shopping mall advertising: LED displays innovative interpretation of brand vision

Behind these LED displays is the careful creation and presentation of brands and services by merchants. They use creativity and wisdom to perfectly combine advertising content with screen form to bring consumers a feast of vision and soul. With the progress and innovation of technology, the form and function of LED displays are also constantly enriching and expanding. From traditional flat LED screens to curved LED screens, transparent LED screens, interactive LED screens, Cube LED displays, the emergence of each new form has brought new possibilities and surprises to commercial advertising.

Large outdoor LED screen new gameplay: creative evolution from brand display to emotional resonance

After reading the above, many people may simply think that the large outdoor LED screen is just a display of brand perception. With the development of 5G technology, the use of many large outdoor LED screens has begun to conform to the preferences of young people and break through traditional gameplay. For example, on the occasion of the Qixi Festival, Shenzhen launched an unprecedented urban romantic frenzy. Starting at 8 a.m., 10,000 large screens in nine districts of the city lit up at the same time, displaying the moving words “I love you.” Under these large LED screens, many citizens took pictures of this touching scene with their mobile phones, and the topic immediately hit the hot search in the same city, blowing up the Moments of Shenzhen people.

Large outdoor LED screens that combine elements such as local culture, hot topics, and hot memes can often bring better communication effects. For example, this summer, the word “fire” scrolled around on the outdoor advertising screen in a certain place, complaining about the hot weather. It seemed to be “crazy,” but in fact it accurately hit people’s current mood in a humorous or ironic way. Therefore, it is difficult for such a design not to generate strong emotional resonance in people.

Innovative application of large LED screens – a new benchmark for visual effects in traditional commercial complexes

Overall, large LED screens not only represent a static landmark, but also a visual symbol that is constantly changing with the changes of the times and popular culture. From the perspective of domestic innovation examples, large outdoor LED screens have surpassed traditional gameplay, attracting the attention of audiences through diverse means such as content, technology, and interaction, and even guiding offline traffic online with the help of 5G technology. Therefore, taking advantage of the advantages of large outdoor LED screens, it has successfully helped traditional commercial complexes achieve synergies in quality and efficiency.

Combined with technology, the best display window for high-quality content

With the advent of the digital age, LED large screens have obvious advantages over traditional outdoor advertising signs in the promotion and display scenarios of building media, shopping centers, catering retail and other occasions. Advertising carriers have gradually developed into dynamic and multi-functional. Compared to traditional single-function billboards, the dynamic picture of full-color LED advertising has a stronger visual impact, helping brand advertising bring higher conversion rates.

Dual drivers of technology and creativity: large outdoor LED screens lead the new digital advertising trend

The first is technological innovation, and the second is to meet the needs of brand owners. Large outdoor LED screens continue to innovate in hardware and content, creating one classic case after another. For example, Chongqing, Chengdu, Shanghai, Beijing and other places have successively blown the whirlwind of naked eye 3D. After digitally upgrading traditional outdoor brands, naked-eye 3D technology is used to create interactive out-of-home advertising for consumers, and can form secondary communication online.

At the same time, with the combination of traditional culture and digital technology, large outdoor LED screens are becoming an innovative form of cultural tourism. Content determines traffic, which was a universal value in the advertising and marketing industry in the past. However, with the iteration and updating of technology, high-quality content has become the foundation for user retention. However, content king can no longer fully meet advertising needs. Only “technology + creativity” can make large outdoor screens burst into new vitality. At present, the cultural tourism industry is booming, and more and more tourist destinations rely on large-screen advertising to break out.

Large-screen landmarks combine traditional cultural symbols and digital technology to give tourists a strong visual experience and increase interest in watching and traveling. Modern large outdoor screens are no longer just used for advertising, but new landmarks and Internet celebrity clocks in cities that “bring their own traffic.” They have played a unique role in enhancing residents’ consumption, cultural tourism development and stimulating urban vitality.

Grab traffic, outdoor big screen is the protagonist

In recent years, the brand industry has innovated marketing strategies, integrated large outdoor LED screens and traffic star influence, and successfully promoted sales and brand value-added. This strategy deepens the emotion between the brand and fans, builds close multi-dimensional interaction, and achieves a win-win situation. The event stimulates fan resonance, promotes spontaneous communication, enhances brand exposure and goodwill, and converts it into sales motivation. Ultimately, the event deepens the connection between brands and fans, achieves sales growth and brand perception improvement, and promotes deep interaction and win-win.

According to relevant reports, the concept of Generation Z consumption represented by the post-00s generation is changing from product consumption to emotional consumption. For Generation Z fans who are willing to pay for idols and their endorsement products, idols undoubtedly have a strong emotional identity and appeal. Traffic stars are closest to Generation Z, and brands can build links between brands and young consumers through traffic stars to enhance brand influence and brand awareness in Generation Z. And outdoor LED large screen + traffic stars can release the brand marketing potential of 1 + 1 > 2.

Conclusion

In conclusion, compared with the advertising model of the past, the large outdoor LED screen, with its magnificent scale and brilliant colors, brings a strong visual impact to the viewer, deeply rooted in the hearts of the people, and realizes the effective communication of advertising. In the future, combined with 5G, Internet of Things, AI and other technologies, it will realize multi-screen interactive technology, human-screen interactive technology, etc., to achieve two-way interaction with consumers, enhance brand impression and awareness. Let’s look forward to the potential of the LED large screen, and transformation creates endless possibilities.

December 12, 2024 Angel Huang Product introduction No comments yet

Outdoor LED screens used in cities

Introduction

Outdoor LED screens have become an indispensable visual element in the skyline of modern cities.

Outdoor LED screens have become an indispensable visual element in the skyline of modern cities. These high brightness and high-resolution screens not only add infinite charm to the urban night scene, but also provide an efficient platform for commercial promotion and public information dissemination. In this article, we will explore the multiple roles and innovative applications of outdoor LED screens in urban architecture.

Integrating Urban Texture

With the advancement of technology, LED screens have become a new type of material in the hands of architects and designers. They are not only passive advertising tools, but also able to integrate with architecture and become a part of architectural design. Designers use clever layout to coordinate LED screens with the exterior of the building, even reflecting its functions and characteristics, adding new dimensions and vitality to urban space.

Art Canvas Under the Night

Outdoor LED screens have transformed into huge digital canvases at night, showcasing various visual works from abstract art to street photography. These screens are not limited to commercial advertisements, but are increasingly being used in public art projects to provide aesthetic enjoyment for urban residents and tourists. In certain cities, during specific festivals or events, LED screens on buildings will display themed artworks to enhance the festive atmosphere.

The intersection of information

In addition to serving as a tool for advertising and artistic display, outdoor LED screens are also an important medium for conveying public information. In emergency situations, public safety information dissemination, and major event promotion, these screens can quickly convey key information to the public. By integrating intelligent technology, these screens can also display real-time data, such as weather forecasts, traffic conditions, etc., providing convenience for the daily lives of citizens.

The Integration of Business and Culture

In the commercial field, outdoor LED screens have become a powerful tool for brand building and marketing. Through dynamic visual effects and creative content, brands can quickly attract consumer attention and enhance brand influence. At the same time, by combining with cultural activities such as music festivals and art exhibitions, LED screens have become a platform for promoting cultural exchange and urban brand building.

Environmental Protection and Energy Efficiency

With the increasing awareness of environmental protection, the energy efficiency and environmental friendliness of LED screens have become important considerations in design and application. Modern LED technology not only consumes low energy, but also has a long service life, reducing replacement frequency and maintenance costs. By using renewable energy sources such as solar energy to power these screens, the impact on the environment can be further reduced, and urban buildings can be promoted towards a green and sustainable development path.

Conclusion

The application of outdoor LED screen technology in urban architecture not only brings dazzling visual effects to the urban skyline, but also promotes innovation in information dissemination, commercial marketing, and public art. Through harmonious integration with architectural design, these screens have become symbols of modern urban culture and technological progress. With the continuous development of technology, outdoor LED screens will continue to play their unique charm in various aspects of urban life, bringing people a richer and more colorful visual experience.

December 4, 2024 Angel Huang Product introduction No comments yet

The Best LED Screen Rental for Concert Adaptation

LED screens have revolutionized the visual landscape of modern concerts, transform them into immersive, multi-sensory experiences. They are widely used in modern concerts due to their high resolution, energy efficiency, and versatility. Follow this article, we will explore more about types of LED screen for concerts, and elevate the overall spectacle and audience engagement.

Types of LED Screens for Concerts

LED screens for concerts come in various types, each designed to meet specific needs and environments:

Indoor vs. Outdoor LED Screens:

Indoor LED screens are designed for controlled environments with lower brightness levels and less robust protection. They typically feature higher resolution due to closer viewing distances, producing sharper images, ideal for intimate venues. These screens are lighter and less robust compared to their outdoor counterparts. Outdoor LED screens are built to withstand baring weather conditions, including rain, wind, and extreme temperatures. They have stronger protective structures and are more durable, making them suitable for open-air concert and festivals.

Fixed vs. Mobile LED Screens:

Fixed LED screens are permanently installed at concert venues, providing consistent visual support for recurring events. Their installation involves substantial infrastructure but offers long-term stability and often better integration with the venue’s design and acoustics. Mobile LED screens, however, offer flexibility and portability. These screens can be easily transported and set up at different locations, making them ideal for touring concerts or multi-venue events. They are mounted or trailers or stands and can be adjusted in height, providing versatility in placement and viewing angles.

Modular LED Panels:

Modular LED panels offer great flexibility and ease of setup, making them popular for concerts. These panels can be assembled and disassembled quickly, allowing for rapid installation and breakdown between shows. Their modular nature enables creative freedom in screen size and shape, adapting to various stage designs and venue requirements. This adaptability makes modular LED panels an essential tool for modern concert productions, ensuring versatility and efficiency in setup and customization.

Key Features to Look for in Concert LED Screens

When selecting LED screen for concerts, several key features are crucial for delivering an exceptional visual experience for attendees:

1. Brightness and Contrast Ratio

Ensuring visibility in various lighting conditions in crucial for concert LED screens. Look for screens with brightness levels of at least 5,000 nits for outdoor use and 800-2,000 nits for indoor venues. High brightness levels ensure that the screen’s content is visible even in direct sunlight. A high contrast ratio is equally important, ensuring vibrant and clear images in varying lighting conditions. Screens with contrast ratio of 5000:1 or higher provide deep blacks and bright whites, enhances the visibility of details, crucial for creating an engaging concert experience.

2. Resolution and Pixel Pitch

High resolution is critical for clarity, especially when displaying detailed content or close-up shots of performers and important for large screens viewed from varying distances. A smaller pixel pitch results in higher pixel density, producing clearer and more detailed visuals. For concert screens, pixel pitches between 1.9mm and 10mm are common, depending on the viewing distance. Smaller pixel pitched(2.5mm-4mm) are ideal for closer viewing, while larger pitches(6mm- 10mm)work well for greater distances.

3. Refresh Rate

A high refresh rate is vital for smooth video playback and reducing motion blur, especially in dynamic concert environments. It ensures that fast-moving visuals, such as live performances and quick scene changes, appear fluid and seamless. Concert LED screens should have a refresh rate of at least 3840Hz to ensure fluid motion and compatibility with camera recording. Higher refresh rates contributes to a more immersive and engaging visual experience for the audience.

4. Viewing Angles

Wide viewing angles are essential to ensure that all audience members, regardless of their position, can see the screen clearly. Look for LED screens with viewing angels of 140 degrees or more, both horizontally and vertically. LED screens with broad viewing angles ensure that colors remain accurate and images stay sharp even when viewed from the sides. This feature is particularly important for large venues or outdoor concerts where the audience is spread out across a wide area.

Popular LED Screen Configurations for Concerts

There are some of the most common and effective setups for concerts LED screen which create immersive and visually stunning experiences.

Stage Backdrops: Large LED screens as stage backdrops have become a staple in modern concert. These screen serve as the primary visual element behind performance, displaying vibrant graphics, videos, and animations that enhance the overall concert experience. Stage backdrops often use modular panels to allow for custom shapes and sizes,adapting to various stage designs and venue requirements. To set the visual tone of the performance, synchronizing with the music and lighting to create a cohesive and captivating atmosphere.

Side Screens: For large venues and outdoor concerts, side screens are essential to enhance visibility for audience members farther from the stage. These screens often display close-up shots of the performers, ensuring that everyone, regardless of their seating location, can enjoy a detailed view of the action on stage. They are particularly useful in large venues or outdoor events where the distance between the stage and the audience can be significant. Side screens ensure that even those in the back rows can see the details of the performance, creating a more inclusive experience.

Floor LED Screens: Interactive floor LED screens are gaining popularity for their ability to create immersive experiences. These screens can display synchronized graphics that interact with the performers’ movements, adding a new dimension to the performance. Floor LED screens can create stunning visual effects, such as virtual environments or dynamic animations,enhancing the overall sensory experience for the audience and providing performers with an innovative platform for creative expression. They are durable and designed to withstand heavy use, making them suitable for live events.

Curved and 3D LED Screens: To add depth and dimension to concert visuals, curved and 3D LED screens are increasingly be used. Curved screens wrap around the stage, providing a panoramic view that enhances the audience’s sense of immersion. 3D LED screens, which use specialized technology to create the illusion of three-dimensional images without the need for 3D glasses. These configuration add a wow factors to concerts, creating memorable visual moments that complement the music.

Rental vs. Purchase: Making the Right Choice

When deciding between renting and purchasing LED screens for concerts, cost is a significant factor. Renting LED screens often proves more cost-effective for on-off events or infrequent use. Purchasing LED screens involves a substantial upfront investment, which might be impractical for occasional events. MuenLED rental services provide flexible rental options, ensuring you get the best value for your budget without compromising on quality. In addition, we offer comprehensive technical training to empower to master the latest technology. This training serves as a solid guarantee for events manager looking to vigorously expand their market presence.

Owning LED screens comes with ongoing maintenance and repair costs. Rental services typically handle maintenance, repair, and updates, reducing the burden on event organizers. This is particularly beneficial for those without dedicated technical staff.

Renting offers greater flexibility, allowing organizers to choose the most suitable screen size, resolution, and configuration for each specific event and venue. This feature is especially valuable for touring concerts or events in varied locations. MuenLED rental and staging LED provides an excellent solution for concert organizers and event planners.

Conclusion

By investing in high-quality LED technology, concert organizers can create unforgettable, immersive events that captivate audiences and enhance the emotional impact of live music. Whether through rental or purchase, high-quality LED screens are essential for creating memorable, dynamic performances. Choose MuenLED for reliable and innovative solutions tailored to your event needs.

November 27, 2024 Angel Huang Product introduction No comments yet

What is the XR Virtual LED Screen?

XR Technology has begun to enter the public’s field of vision. More and more scenes such as concerts, conferences, film shooting scenes, and TV shows have begun to use high-tech and realistic XR technology to realize more possibilities for creation. With the blessing of 5G, the popularization of extended reality XR technology is the general trend. It builds a virtual world and interacts with the real world to finally achieve the perfect integration of virtual and reality.

What is XR Virtual LED Screen Technology?

XR (Extended Reality) is a term used to describe an environment or interactive behavior that combines virtual and real elements.

Except that XR usually includes AR (augmented reality), VR (virtual reality), and MR (mixed reality), it also has special meaning in film, television, broadcasting, and live entertainment production.

At present, XR has become the mainstream of the virtual studio industry. In the industry description a few years ago, XR is more like a general description of AR and VR technology. It can be used to refer to an integrated system that includes the virtual and real world, and can even be equivalent to a specific motion capture technology, AR application, or VR games.

In the field of content production, it is specifically referred to as a workflow that includes an LED display, a camera tracking system, and a powerful graphics engine. It is a virtual production method that places performers in a virtual world in real-time without the need for a green screen and post-production process.

XR virtual technology combined with LED screen

XR Virtual LED Studio wall green screen is a one-stop solution for almost any films production needed. XR LED wall screen allows you to create unique locations in one room for executing all kinds of ideas for music videos, movies, advertisements, TV shows, online broadcasts.

In combination with the BOLT Camera Robot, you can not only do stunning locations but also use the unreal movement of the camera for great shots.

Through the XR technology + LED screen, the actors are directly exposed to the “real scene”, which greatly saves the cost of film and television production. This innovative production method can directly replace the traditional green screen and obtain higher value. It is becoming the film industry and LED The display industry is very concerned about it.

XR technology has also begun to enter the public’s field of vision, and has been applied to more and more scenes such as concerts, press conferences, movie shooting scenes, and TV shows.

The rise of XR technology and the combination of LED screen have made virtual productions shine in the film and television production industry.

The reason why LED display screens are widely used in virtual production is not only because it is more compatible with XR technology, but also has a better boost to the performance of actors’ acting skills and video post-production.

XR video production with LED display screen as the background, first of all, uses real-time rendering technology to restore the photo-level dynamic digital scene on the LED display screen, build the shooting scene, output the composite through the media server, and use the camera tracking system to locate the space and location Information, real-time mapping of the spatial relationship between the characters and the scene, real-time presentation and output of a virtual scene without blind spots, and in this real-time rendering of the shooting scene, actors can directly interact with the virtual and visible scene, this kind of physical reference Compared with the traditional performance without physical objects, the scene allows the actors to experience a more realistic sensory performance environment, allowing the actors to quickly enter the play.

XR Virtual LED vs Green Screen

In the traditional green-screen shooting environment, it often takes a lot of time to perform fine keying and repair the problem of color overflow. Compared with the traditional green screen, the LED display solves this problem. The shooting team can interact with the LED display in the created 3D environment. During this process, the shooting team can not only edit the content in real-time., It can also carry out precise tracking of pixels, and perform perspective correction on high-resolution rendered 3D images.

After the accurate camera tracking system is added, the camera begins to move around the seamlessly combined real and virtual elements in the LED environment. Let the audience watching through the camera’s perspective produce the illusion of fusion and immersion; secondly, since the shooting scene is generated by the LED display, it supports importing conventional pictures, 360° panoramic pictures and videos, 3D models, and external camera signals into the studio to realize the scene Switching freely at any time, LED display stage technology and playback technology have greatly reduced the post-production time and difficulty for the visual special effects department, and the time cost and shooting cost of video production have also been greatly reduced; moreover, the LED stage combined with XR technology is in The highlights, reflections, and rebounds presented on the film reflective suits are more accurate.

Therefore, the use of LED display combined with XR technology for shooting can make the director directly feel the real-time images on the spot, shorten the workflow, and greatly reduce the workload of the later stage. While improving production efficiency, it can also create more magical scenes according to the director’s needs. In addition, virtual production solves the cost of crew transportation and environmental waiting costs for location shooting. Simply put, the crew can produce and modify the required environment at any time without waiting for the rain or sunset.

Benefits of XR Virtual LED Sreen

Higher flexibility

No need for complicated and expensive set designs. XR Virtual LED display can be spliced into different shapes to meet the shooting needs. Virtual production background can be changed without limitation to save the cost of set transfer and long-time post-production.

Unlimited creativity

Boundless creativity can be generated and presented on the XR Virtual LED walls. By interfacing with the camera, LED walls can be virtually extended into a full virtual world even under a single environment.

Realistic restoration

7680Hz extreme high refresh rate, 16bit+ grayscale, 1500nit brightness, accurate color restoration and no color cast from different angles add value to XR Virtual LED screens to restore a realistic filming background without color spill brought from green-screen production.

Real-time production

Virtual environment is being generated on the server in real time. Tweaking is allowed on location to perfect the produced content. The shorten workflows streamline the post-production process and ease budget and time pressure.

Strong compatibility

XR Virtual LED display provides high compatibility & interoperability with the real-time rendering engines (Unreal Engine, Notch), media servers and platforms (Disguise, Pixotope) and tracking equipment systems (Mo-sys, Stype, BlackTrax, Optitrack, Vicon, etc.).

Immersive performance

XR Virtual Dynamic digital background is no doubt providing a more immersive environment to actors and actresses on set to perfect their performance than traditional green or blue screens.

How does XR technology integrate with LED screens?

Through high-quality LED display products, powerful media servers, and camera tracking systems, the display medium (LED/projection bowl screen) and the virtual scene outside the display medium can track the camera’s perspective in real-time, and synthesize with the actual shooting picture in front of the camera lens. Create a sense of infinite space.

Using XR technology, the performance design team can cover the real world outside the LED live screen in real-time, and complete intuitive expansion processing. At the same time, the camera tracking uses MR mixed reality technology, so that the live camera in the live broadcast and the digital camera in the game is always consistent and synchronized. XR extended reality technology can provide high-quality virtual production services for film, TV, and event production.

What are the high requirements for LED display products in the application of XR technology in the film and television industry?

1. High color reproduction and low brightness and high gray technology

High contrast, high color reproduction, and low-brightness and high-gray technology enhance the sense of hierarchy and vividness, which can easily cope with the whole tracking and shooting of the camera. The captured image must display the details and information clearly.

2. Ultra-wide viewing angle

When the camera is shot at various angles, the ultra-wide viewing angle ensures that the screen quality is not lost due to angle changes, maps the spatial relationship between the characters and the scene in real-time, and presents and outputs a virtual scene without blind spots in real-time.

3. High refresh rate

The high refresh rate ensures that no reflected light spots including moiré appear on the screen surface.

4. Super brightness adjustment

Adapt to the brightness of different environments in the virtual studio site, and display better performance.

5. Low latency, real-time monitoring, synchronous switching of any signal

Ultra-low latency ensures that the playback content is displayed synchronously; the rapid switching of virtual scenes in the virtual studio requires real-time monitoring of the screen’s operation on site, and realizes remote control of the content of the display in real-time, feedback problems in time, and proposes solutions.

To ensure normal shooting. At the same time, it is also necessary to ensure that any signal is switched synchronously to adapt to different virtual scenes and abundant signal sources.

What can XR technology bring to the film and television industry?

In virtual studio shooting, compared with the traditional green screen technology, the combination of XR extended reality technology and the display screen allows the director to directly experience the real-time images on the spot, shortening the workflow, greatly reducing the workload of the later stage, and increasing At the same time of production efficiency, it can create more magical scenes according to the director’s needs, and realize the shooting of large scenes in a small space.

XR extended reality technology and LED display are mutually empowering, leading the innovative development of immersive technology and LED display, and will become the vane of virtual production in the film and television industry! With the rapid development of China’s film industrialization process, XR extended reality technology, as the ultimate form of visual presentation in the future, will be popularized on the production line of the film industry just around the corner.

Immersive XR LED Virtual Studio Display Solution

The three-dimensional LED giant screen makes the shooting scene ever-changing. The shooting scene is generated by the three-dimensional LED giant screen. It supports importing conventional pictures, 360° panoramic pictures and videos, three-dimensional models, and external camera signals into the studio to realize the free switching of scenes at any time. The full-view display MG7S series has one screen for universal use, and the personalized advantages of one screen for all kinds of changes, bringing more creative space.

October 28, 2024 Angel Huang Product introduction No comments yet

Reasons for choosing an outdoor naked eye 3D LED large screen display device.

In recent years, the demand for outdoor advertising has continued to rise, and the technology of outdoor LED Large screens has continued to mature.

Outdoor 3D LED Large Screens Display have become the mainstream of today’s media & advertising. High-quality advertising Image, rich colors, and full-feeling dynamic advertising images and videos. At present, the “pattern” of outdoor LED displays has changed. Many businesses have developed a new visual experience, combined with naked-eye 3D display technology, to give people an extremely realistic and highly immersive visual sensory experience.

Outdoor Naked eye 3D LED advertising has fully demonstrated its diverse display charm, so that high-end luxury goods, fast-moving consumer goods, technology products, and other industries have more strong advertising needs and forms.

Adhaiwell supply outdoor naked-eye 3D LED screen display with a high refresh rate, high grayscale and high contrast can not only express the details of the dark and bright parts clearly and vividly but also can easily display realistic 3D content. The realistic effect makes the audience feel the immersive experience effect.

It is understood that the wave tank in Seoul, South Korea, simulates the turbulent 3D LED scene of sea waves, and gives people an immersive feeling through sound effects, light and shadow blending and other forms. It can be seen that the visual sensory experience is gradually becoming a “hard standard” in the development of the latest LED displays.

Compared with the traditional large LED screen, the traditional outdoor display large screenplays an advertisement, making it an important “landscape” and “landmark” of internet celebrity in the city and then adding vitality to the city and the influence of the commercial street. This is the visual art era and the development direction of the big 3D LED screen.

It is understood that on October 2, 2020, “Chengdu Taikoo Li Spaceship” was listed on Weibo China’s top 5 real-time search list, with 320 million views and 56,000 discussions. In addition, on the Douyin platform, “Chengdu Taikoo Li Spaceship” is also very popular, with a single video likes 200,000+ and tens of millions of views. Through this case, the emerging naked-eye 3D LED screen technology is even more illustrative, and sometimes creativity and content are more important. People’s pursuit of vision must be creative and novel, cleverly displayed, and interesting in content, rather than a single boring 2D plane display.

Therefore, when the 3D LED screen display is applied, it is necessary to combine technology and creativity, and at the same time, pay attention to the development of the scene. Only in this way can the visual sensory experience of the 3D LED display be more colorful.

Application value of outdoor 3D LED screen:

1. Precise delivery, covering the target circle at zero distance

Outdoor large 3D LED screens are mainly concentrated in the urban core CBD business district, traffic arterial roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options. 3D LED large-screen advertisements are concentrated in areas with high and vigorous urban consumer demand and have huge space value. The LED large-screen advertising in the core business district has three characteristics: the cost per 1,000 people per day is as low as $20, the traffic volume is as high as 850,000 per day, and the stay in front of the screen is about 7 minutes per person.

2. The value of precise marketing and the aggregation of target groups

3D LED large-screen advertisements are concentrated in locations with high consumer demand and economic activity, and closely follow the consumer’s life and work scenes, allowing the target group to lock the brand name at a glance, ensuring the advertising’s effectiveness Accurately reach and improve marketing value. According to related data research, most of the people locked in the outdoor LED screen are people with stable jobs. Among them, 74% of middle and high-level managers, white-collar workers account for more than 60%, and relatively strong spending power, especially focusing on technology products and financial management. , Automobiles, tourism, apparel, real estate, and other products.

3. The advertising effect is transformed quickly, which helps the audience to recognize and transform the advertising effect

A very significant feature of outdoor 3D LED large-screen media is that it attracts the attention of target audiences within an effective period of time. Both advertisers and media operators are more inclined to broadcast powerful big brands and various industries on outdoor 3D LED large-screen media. Leading brand advertising, because this kind of media has a greater influence on brand and product impression enhancement, and it has a long time to deepen the impression of audiences, so audience behavior is affected by advertising. It will be important for consumers to purchase in order to generate subsequent behavioral intentions.

4. Demonstrate the value of a “high-end” brand and establish a high-quality brand impressive

Foreseeable from the data, in the eyes of the audience, 3D LED display ads to have more shocking, strong stereoscopic impact, high quality, high-end fashion, huge area, and eye-catching advantages than canvas ads and light box ads. The brand and product advertisements put on it have a “high-end” impressive value, which improves the audience’s acceptance of the brand.

5. Effectively cover the audience with a high reaching rate

The large outdoor 3D LED screen has a large LED screen area, clear picture quality, brilliant colors, and can bring strong visual impact. It is easy to attract the attention of the audience. This is conducive to the effective transmission and understanding of the information of the 3D LED large-screen media, and the audience coverage is wide. The characteristics of the system can achieve a very high rate of attainment.

6. Unique space value

Most of the outdoor large 3D LED screens are set up in the city’s core business districts and other places with a large flow of people. With the development of society and the improvement of people’s living standards, these prosperous business districts and functional places have become the mainstream of the urban population. The main event venue, so outdoor 3D LED large screen media has the characteristics of scarcity, core, etc., this media form has great marketing value and quality.

With the widespread application of 5G and 8K technologies, the future of naked-eye 3D high-definition LED displays is even more immeasurable. The upgrade of outdoor LED displays is also imperative to make outdoor 3D LED large screens more intelligent. MuenLED has rich case experience for LED large screens, helping various fields and industries to provide high-quality commercial display solutions experts.

October 27, 2024 Angel Huang Product introduction No comments yet

World famous naked eye 3D LED advert creative design

Naked eye 3D vision is full of “deterrents”. Every time the naked eye 3D videos appear, it will attract a large number of passers-by audiences.

Adhaiwell collected a variety of Famous Naked-eye 3D Ads Creative Cases from different countries today to see which one is more attractive to you.

Naked-eye 3D means that the naked eye can directly see the stereoscopic visual effect without using external equipment such as glasses and helmets on the special LED screen. The imaging principle of naked-eye 3D basically comes from human binocular parallax.

Naked eye visual effect ≠ Glasses-free 3D technology. The naked-eye 3D visual effect is more of a pseudo-three-dimensional effect formed by optical illusion, while naked-eye 3D is an imaging technology. Glasses-free 3D technology, the current mainstream mainly includes light barrier technology, lenticular lens technology, integrated imaging technology, etc.

Most of the naked-eye 3D LED animation videos listed in this article to belong to naked-eye 3D visual effects. Although they are not Glasses-free 3D technology in the true sense, they present various surprising three-dimensional effects through the creativity of designers.

The selected naked-eye 3D LED animation videos come from more than 10 countries, including China, the United States, the United Kingdom, Russia, South Korea, Germany, Japan, Italy, Bulgaria, Slovakia, Romania, Serbia， Mozambique, and the Czech Republic, and are represented in form, content, and concept.

What new possibilities are there for naked-eye 3D visual effects or technologies in the future? We hope that this simple collection can bring some inspiration to relevant designers.

South Korea:

Naked Eye 3D: Soft Life

What would it be like to turn a rigid and boring life into a soft state?

D’strict, a creative team from South Korea, turned this vision into reality, where people, objects or animals, and plants in everyday life become soft and flexible, they collide with each other in a 3D “closed space”, but live in harmony, giving the passing audience a chance Bring a relaxing and pleasant visual sensory experience.

Chengdu, China

Xiaomi Mobile phone naked eye 3D animation

New product launching

The naked-eye 3D CG image created for the Xiaomi Mi 11 made the Xiaomi mobile phone fly out of the 3D LED screen and exhibited it in the real scene of the naked-eye 3D large screen in Chengdu. The shocking vision of the huge mobile phone breaking through the screen attracted the crowd to stop and watch, and the super visual impact further highlighted the thin and light body design of Xiaomi’s new flagship phone and the brilliant color glass transparency.

Baby panda stealing the limelight on the streets of Chengdu

Watch them eat bamboo and play.

You can watch the naked-eye 3D LED video all day.

Italy

Naked eye 3D DNA City Life

Italian artist Fabio Volpi created a naked-eye 3D digital artwork for a building on the streets of Milan. This naked-eye 3D visual image creative comes from the DNA sequence. Through this work, the artist expresses that each building may have its own life and also enriches urban culture Life.

Russia & USA:

Naked eye 3D shows in Times Square, New York

Russian creative team RADUGADESIGN’s recent new work for the ZAZ10TS competition, facing the challenge of Alone Together (group loneliness), in the naked-eye 3D video, expresses people’s general desire to leave where they are and get out as soon as possible, although no one knows if all this What can we have when it happens

South Korea:

Naked Eye 3D: Dancing People

What would it be like to mix people of different cultures and personalities together?

The naked-eye 3D LED animation work “Artistic Expression” created by the Korean creative team d’strict shows the dancing of two people with no obvious identity in a 3D closed space.

They reach out and touch each other, as if to break free from the shackles of spatial dimensions, in the digital world. Traveling back and forth with the real world, and finally getting together again, the creative team hopes to present a vision of a future harmonious world through this naked-eye 3D work.

USA

Naked Eye 3D: Street New York

Taking inspiration from the world around him, Shane blends computer graphics into realistic contexts in an attempt to form public art exhibits. His hyperreal style, which frequently defies the laws of physics, plays with space, time, and texture to create feasts for the eyes.

Naked eye 3D Chips Aquarium: Looks like soggy potato chips in the water of a glass jar.

Within each concept, seemingly mundane real-world settings are transformed into eye-catching installations, blurring the line between fiction and reality.

A sea of spherical objects that swirl around the space, ricocheting off the walls, windows, and each other. The artwork went viral after it captivated viewers on social media, accruing over 17 million views online.

Japan

Naked eye 3D video shows advertising creativity

The 3D cat swiped the 3D LED screen as soon as it debuted.

Different from the common cool style of advertising.

The naked eye 3D cat video sends a lazy beauty to the rushing office workers.

Nike’s anniversary naked-eye 3D LED ad

Fusion of Japanese style + mechanical sense

After seeing the 3D video ad, I want to place an order at once.

The commercial value of a naked-eye 3D large led screen is extremely high.

The naked eye 3D LED advertising is actually a 3D visual effect creative + advanced 3D LED Screen + specific observation position.

Ocean waves, spaceships, light rails, pandas, lions, star appearances… All these elements have become the inspiration for the creation of naked-eye 3D advertising videos. The outdoor 3D LED media industry is quietly emerging with a technology trend of glasses-free 3D vision.

Artists and designers from all over the world have poured in to use their creative visual imaginations to create refreshing three-dimensional effects for outdoor media, and push them on the Internet and social hot searches, arousing the curiosity and onlookers of the audience.

October 26, 2024 Angel Huang Product introduction No comments yet

Outdoor 3D LED Advertising – The Future of LED Display Marketing is Unlimited

In recent years, LED Advertising Display has achieved relatively rapid development in both technology and application creativity. Transparent LED screens Display, Glasses-free 3D LED display technology, and other new technologies and new ideas emerge in an endless stream. MuenLED display products, which can be flexibly combined and LED screens can be small or large, indoor or outdoor, have merged and collided with new LED technologies, resulting in innovative applications such as curved LED screens and dynamic LED poster display, which broadened the application range of LED advertising displays.

Compared with other outdoor advertising media solutions, LED advertising has unique communication value. For example, the Glass Curtain Wall Transparent LED Display, on the one hand, has a clear and eye-catching picture, dazzling colors, high transparency, wide viewing angle, and has a strong visual impact; on the other hand, it has a high arrival rate and wide coverage. At present, glass curtain wall transparent LED displays are generally installed on buildings with glass curtain walls, such as commercial buildings, banks, large shopping malls, shopping malls, theaters, etc. These places are mostly urban business districts, arterial roads, and densely populated places.

In addition to basic publishing and exposure functions, LED media advertisements set up in the city’s core business districts also have a special function to promote consumption: 3D LED display that vividly displays brand new content when consumers are standing at the door of the mall and hesitatesLarge Naked eye 3D LED screens can accelerate consumers’ purchasing decisions. Internet celebrity superstars live broadcast to sell the brand mobile phone by 3D LED Screen.

LED technology continues to make new breakthroughs, and its applications are becoming more and more extensive. Compared with other outdoor media solutions,Large Naked eye 3D LED screens display videos and dynamic pictures, and the audience “cost per thousand” is lower, and advertisers’ investment is not high.

Large Naked eye 3D LED screens are a necessity for the modern development of urban landscapes in the future. “It is precise because of the brilliant and colorful LED screen that a city can show the charm of people’s diversified life as much as possible, and demonstrate the vitality of the city. With the development of 5G, LED advertising will shine even more.”

LED outdoor advertising screens not only fill the gaps in the night landscape of third- and fourth-tier cities, but also urban image buildings equipped with LED outdoor advertising screens are expected to become a new landmark of the city. Most third- and fourth-tier cities are still waiting or are just being developed, which will attract more and more LED display manufacturers to sink the marketing and seek business opportunities in emerging third- and fourth-tier cities.

October 24, 2024 Angel Huang Product introduction No comments yet

How does LED video processor work in LED display?

Introduction

With the development of technology, in the world of digital signage and large-scale displays, LED screens have become the go-to solution for high-quality, vibrant visuals. As one of the core accessories of LED display systems, LED video processors plays a crucial role in ensuring that screen content is clear, accurate and presented in the correct format. So, how does the video processor control the LED display? In this blog, we will deeply analyze the main functions of the LED video processor and how it optimizes the performance of LED displays.

What is an LED video processor?

An LED video processor, often referred to as the “brain” of an LED display system, is a specialized hardware device designed to take video input signals, process them, and deliver them in a way that the LED display can properly interpret and display.

While LED screens can display a variety of resolutions, they often rely on video processors to ensure that the input video is compatible with the screen’s resolution, aspect ratio, and color settings.

What are the components of an LED video processor?

An LED video processor is composed of several key components, including an input interface module (for receiving various video signals), a signal processing chip (responsible for image processing and signal conversion), an output interface module (for transmitting the processed signal to the LED display), a control system (for managing display settings), and memory and power modules (to ensure stable system operation). These components work together to ensure that video signals are displayed on the LED screen with optimal quality.

How does an LED video processor work?

An LED video processor acts as an intermediary between the video source (e.g., a computer, camera, or media player) and the LED display. Here’s a step-by-step look at how the processor controls the LED screen:

Signal conversion

The LED video processor can receive input signals from different sources such as HDMI, DVI or VGA. The processor converts these signals into a format that the LED display can understand. Different displays may have different requirements, so this conversion process ensures that the screen works regardless of the signal source.

Scaling and resolution matching

One of the main functions of an video processor is to adjust the resolution of the input video to match the original resolution of the LED screen. For example, if the LED screen resolution is 1920×1080 and the input video is 1280×720, the processor will enlarge the video to fit the screen without losing quality. Correct scaling ensures that content is not distorted or pixelated.

Color correction and calibration

LED displays require precise color control to ensure that content is vibrant and accurate. LED video processors adjust parameters such as color range, brightness, and contrast to optimize image quality. This is especially important for large displays, where consistent color and brightness are essential.

Image processing

To further enhance video quality, video processors use a variety of image processing techniques. These techniques include deinterlacing, noise reduction, and motion compensation, which help eliminate visual imperfections and improve image clarity.

Multi-window and picture-in-picture (PIP) capabilities

Advanced LED video processors allow users to display multiple video sources simultaneously. This feature is useful for large events or digital signage, where multiple content can be displayed simultaneously. For example, you can display live videos, slideshows, and logos in different areas of the same screen.

Synchronization and latency reduction

LED video wall processors ensure that all parts of a large display remain in sync. Without synchronization, different screen areas may display different video frames, resulting in inconsistent images. Modern video processor also minimize latency, ensuring that the content displayed on the screen is as close to real-time as possible.

Edge blending and image stitching

For display settings using multiple LED panels, the video processor provides edge blending and image stitching capabilities. This helps create a seamless visual effect between different panels, ensuring smooth image transitions and a more harmonious overall display.

Why are LED video processors essential?

Without a dedicated video processor, an LED display would not be able to efficiently handle input from various sources. Here are some reasons why LED video processors are indispensable:

Better image quality

Ensure that the video displayed on the LED screen is clear, vibrant, and aligned with the screen resolution.

Flexible input

Can connect and process multiple video sources, eliminating the need for multiple devices.

Synchronization

Ensure that the display of different panels remains synchronized, providing a smooth and consistent viewing experience.

Content management

It provides advanced content management capabilities such as multi-window display and real-time updates.

Conclusion

In conclusion, an LED video processor is a key component in any LED display system. By handling signal conversion, scaling, color correction, and synchronization, the video processor ensures that content is displayed on the screen in the best quality. Whether setting up a large outdoor LED screen or a small indoor LED display, choosing the right video processor can significantly impact the performance of the LED display.

Understanding how these processors work will not only help maintain a high-quality visual experience, but also ensure the efficient and reliable operation of LED display systems.

October 23, 2024 Angel Huang Product introduction No comments yet

Innovative use cases for naked eye 3D LED screens

Introduction

Harbin is known as the “Little Paris of the East”. As a city landmark, Harbin Central Street has become the city’s business card with its long history, unique European style and strong cultural heritage, attracting tourists from all over the world. During this year’s National Day, a new landmark appeared on Central Street – a naked eye 3D LED screen, lighting up Central Street and showing a visual feast in the city.

Naked eye 3D LED screen, new business card of Central Street

Not long ago, Central Street welcomed a striking new partner – the naked eye 3D LED screen. The LED screen area of 450 square meters is like a bright pearl, standing proudly above the building. The three-dimensional picture played on the large LED screen is like a dreamy picture scroll, instantly adding a touch of bright color to Central Street. It has become the new business card of Central Street, giving this historic street new vitality and vitality.

Focus of the National Day holiday

The 3D LED screen is incarnated as the “Red Ocean”, which has become one of the most striking highlights of the National Day holiday due to its unique display effect. The bright red five-star red flag flying on the screen and the festive atmosphere of Central Street reflect each other, making tourists feel deep patriotism. Tourists stopped to watch, take photos and witness this unforgettable National Day moment together.

Lifelike naked eye 3D LED screen, a visual feast

The display effect of the naked-eye 3D LED screen is extremely amazing. It makes full use of advanced 3D display technology to make the picture three-dimensional and vivid, as if it is within reach. Whether it is the vast spaceship shuttling between galaxies, the mysterious alien landing on Earth, or the auspicious scene of the auspicious dragon, it is perfectly displayed on this large LED screen. These 3D content not only make visitors feel an unprecedented visual impact, but also make them feel like they are in a dreamy world.

Brand exposure, win-win situation for all parties

The naked eye 3D LED display has a stunning display effect, and its advertising value cannot be ignored. It is located above the commercial center, with a superior geographical location and huge traffic. As a high-end advertising platform, the large screen can give brands unlimited exposure. Through vivid and intuitive advertising information, brand perception is more deeply rooted in people’s hearts. Therefore, it has become the first choice for high-end brands to advertise, achieving a win-win situation for all parties.

Finish

With the end of the National Day holiday, the popularity of the naked eye 3D LED screen has not subsided. It still attracts the attention of countless tourists with its unique charm and attraction. And Central Street has become more vivid and interesting because of the addition of this large screen. I believe that in the future, this naked eye 3D large LED screen will continue to inject new vitality and charm into the city and become an unforgettable place in the hearts of more people.

October 22, 2024 Angel Huang Product introduction No comments yet

Outdoor 3D LED Screens Redefine Marketing Strategy

In the dynamic landscape of marketing, outdoor 3D LED screens have emerged as a versatile and impactful medium. MuenLED, a pioneer in 3D LED screen manufacturing, is at the forefront of transforming conventional advertising methods into interactive, engaging experiences.

Let’s delve into how MuenLED is reshaping the industry narrative with real-world case studies that showcase the potential of Outdoor 3D LED screens.

1. Urban Spaces: Driving Public Discourse

Captivating Attention, Fostering Awareness

Outdoor 3D LED Screens act as a canvas for public institutions, businesses, and organizations to broadcast essential information. Naked eye 3D LED screens become dynamic platforms for disseminating critical announcements, public notices, and societal news, enriching the public’s understanding of current affairs.

On November 9th, in celebration of “National Fire Day,” 3D LED screens featured a compelling 3D public service campaign. The immersive Glasses-free 3D LED screen video content showcased real firefighters in action, creating a mobile classroom for the public to learn about fire safety.

This innovative approach garnered local government support, making the 3D LED Display a focal point in urban spaces.

2. Channel Sales: Unleashing Offline Screens

Innovative Fan Engagement and Brand Promotion

To pioneer a unique strategy, merging fan marketing with brand promotion. By accumulating online orders, brands can unlock opportunities for offline screen displays based on order volume or purchase amounts.

Recently, home appliance brand Yunmi Technology partnered with celebrity endorser Tian Xiwei. They leveraged Naked Eye 3D interactive displays in Chongqing’s Liberation Monument to showcase an ad after achieving 10,000 additional product sales through online channels. This not only engaged fans but also provided Yunmi Technology with extensive exposure, reinforcing the brand’s presence in the market.

This approach not only breaks the constraints of time and space but also enhances brand visibility and reputation, offering a comprehensive and targeted marketing strategy.

3. Sub-surface Events: Creating Interactive Marketing

Breaking Traditional Ad Models, Amplifying Social Impact

Explores innovative and entertaining methods by combining outdoor 3D LED screens with offline events, disrupting traditional advertising models and fostering deeper interactions between brands and audiences.

Leading with content and followed by social engagement, brands like TonTon creatively used 3D LED screens in Shenzhen Bay to organize a “check-in” event. This social media-driven campaign exponentially magnified the impact of offline promotions, creating a lasting buzz.

Furthermore, food delivery giant Meituan and Skittles organized offline events beneath 3D LED screens, enhancing brand visibility and providing consumers with memorable experiences.

By seamlessly integrating online and offline channels, outdoor 3D LED screens bridge the gap between brands and consumers. This not only transforms content marketing into event-driven marketing but also creates a holistic consumer journey, solidifying brand-customer relationships

Conclusion: Shaping the Future of Outdoor Advertising

MuenLED’s expertise in manufacturing outdoor 3D LED screens coupled with its innovative marketing strategies positions it as a leader in the industry. By showcasing real-world examples， we see how outdoor 3D LED screens transcend traditional advertising, becoming catalysts for societal engagement and brand-consumer interactions.

October 20, 2024 Angel Huang Product introduction No comments yet