How LED screens can completely change the advertising industry

Introduction:

Standing in New York’s Times Square, every brick under your feet is worth a fortune. Its high value stems not only from the more than 500 million annual visitors, but also from the vibrant, non-stop energy at the heart of the world. Times Square has long become a cultural symbol that can represent New York and even the United States. When you think of Times Square in New York, what do you think of? It is undoubtedly the Nasdaq LED large screen, often hailed as the “world’s largest screen.” This giant LED screen towers over 23 stories tall and spans more than 7 stories wide, capturing global attention with its awe-inspiring scale. In addition, Times Square’s unique geographical location and commercial value make the numerous large LED displays on building facades an excellent platform for brand promotion.

LED large screen in New York's Times Square

Chinese videos dominate the LED large screen of Times Square

Last year, the Times Square giant LED screen became a sensation in China. On mainstream media and social platforms, many users shared how they could show their short videos on this screen across the ocean for just $40. Meanwhile, the “agency shot” business quickly emerged. Agents revealed that about 90% of the content on the screen came from China, with more than 100 placements per day. Those who witnessed it in person noted that there are about 10 large LED screens in various shapes in Times Square, each displaying different content, with video IDs and links to advertising companies. Behind these bold attempts lies a marketing strategy, reflecting the self-entertainment of China’s younger generation.

LED large screen of New York's Times Square

The international appeal of Times Square’s LED large screen

In fact, companies around the world are eager to advertise here. Bright, colorful billboards occupy every corner, with Nasdaq’s large LED screen being the most sought-after. Companies going public are eager to announce their success to the world. For a long time, appearing on the giant LED screen in Times Square was considered a crucial indicator of a company’s rise or fall. Although Chinese companies entered the scene later than their Japanese and Korean counterparts, they have quickly caught up in recent years.

The rise of Chinese companies on the LED large screen of Times Square

In recent years, advertising on the giant LED screen in Times Square has become an essential way for Chinese companies to showcase their brand image, experiencing explosive growth. According to statistics, more than 100 Chinese companies have appeared on Times Square large outdoor display screens. With the continuous progress of China’s LED display technology and innovation, lightweight and transparent LED displays with a strong sense of design have been widely used in outdoor advertising. These screens not only enhance the effectiveness of advertising, but also significantly improve the aesthetics of the city. Since 2011, LED displays made in China have gradually appeared in Times Square, earning widespread praise from international tourists for their world-class color, brightness, and image stability.

The potential of large outdoor display screens in China

Back in China, in recent years, giant LED screens have been installed in major commercial districts in cities such as Beijing, Shanghai, Chengdu, Chongqing, and Changsha. These big LED screen not only innovate in content delivery, but also incorporate new technologies such as corner displays and naked-eye 3D displays. However, these screens currently cater mainly to large corporate advertisers, with very high costs. For example, a large LED display on a mall facade could cost 70,000 RMB per day, while the highest rate for LED screens in airports can reach 1.98 million RMB in four weeks.

Current status and future prospects of domestic large outdoor display screens

At present, China’s large outdoor display screens are mainly concentrated in two areas: large transportation hubs and major commercial districts. Amidst the impact of internet platforms, brands are caught in a whirlwind of traffic anxiety and homogenized content. Some well-known outdoor media companies in China are actively expanding media resources in tourist spots and shopping malls while gradually embracing digital transformation. Especially with the emergence of new technologies such as 5G and the Internet of Things, large outdoor display screens are making a strong comeback.

In 2022, Wojee Media, one of China’s top ten outdoor media companies, launched high-definition naked-eye 3D LED screens and giant LED screens at Shenzhen Houhai Super Headquarters Base and Guangzhou Tianhe CBD Zhujiang New Town, respectively. Industry insiders also indicate that they plan to add Internet advertising services on top of traditional outdoor large LED screen advertising, providing customers with integrated online and offline marketing solutions.

Conclusion: The infinite possibilities of giant LED screen advertising

As technology continues to optimize and upgrade, small and medium-sized businesses may become the new advertisers on large outdoor display screens in the future. However, the generally high costs of large LED displays can create barriers for some small and medium-sized businesses and niche brands. More cost-effective pricing, coupled with more refined and precise advertising strategies, is likely to attract more users.

December 22, 2024 Angel Huang Product introduction No comments yet

Composition of full-color LED screen

Introduction:

In a city, whether it is a large city or a small and medium-sized city, we can often see LED full color screens. Especially in urban commercial centers, whether in or outside shopping malls, tall LED full color screens are everywhere, and have even become a symbol of the city center. Because of this, more and more people want to know about full color LED screens, because it is crucial to choose what kind of media to promote their brand or service. Therefore, this article will introduce the composition of the full color LED screen in detail, and explain how its various components work together to create a colorful dynamic display effect.

What is a full color LED screen?

The full color LED screen is made up of many individual modular LED displays. Since LED displays can be seamlessly spliced, the entire large screen looks like a whole, and each LED display is composed of LED modules, control systems, LED cabinets, power supplies, and electronic components. Cabinet materials include iron, aluminum, die casting aluminum, magnesium alloy, carbon fiber, etc. Among them, iron and die-cast aluminum are the most commonly used LED display cabinets. LED full color screens are widely used in advertising, stadiums, and stage events. Their high brightness, bright colors, and energy-saving characteristics make them ideal for indoor and outdoor use.

Composition of a full color LED screen

The composition of a full color LED screen can be divided into several key components:

LED module

Each LED module consists of multiple pixels, which are usually arranged in a grid. Each pixel contains three LED diodes – red, green, and blue. By mixing the three main colors of light with different brightness, a full color display is achieved. The resolution of the LED screen depends on the size and number of pixels in each module, which also affects the sharpness and quality of the image.

Control system

The control system is the heart of an LED display. It receives input from a video source such as a computer, media player or camera and processes the data to determine the color and brightness that each pixel should display. Advanced control systems are usually divided into synchronous control and asynchronous control, which can enable real-time adjustments and dynamic content updates.

Power supply

LED screens require constant power supply to maintain brightness and performance. High-quality power supply units (PSUs) are essential for stable operation and energy efficiency. PSUs convert the input voltage to the specific requirements of LED modules.

LED display cabinets

The LED modules are installed in the LED display cabinet, which acts as a structural frame to hold multiple modules together and protect the modules and wiring from environmental factors for easy maintenance. For larger LED displays, multiple cabinets can be spliced together into a seamless display.

Heat dissipation system

LED displays generate heat during continuous operation, so an effective heat dissipation system is important to prevent overheating, which can affect the display and shorten the lifespan of components. Many high-performance screens are equipped with fans or heaters to keep the system cool.

How to generate color on LED screens

The full-color LED screen produces colors through additive color mixing. Each pixel combines red, green, and blue LEDs at varying intensities to create a specific color. For example:

When all three LEDs are at full brightness, they produce white light.

When only red and green are illuminated, the pixel appears yellow.

By adjusting the brightness of each LED diode, any color in the visible spectrum can be achieved.

Advantages of full color LED screen

Full-color LED screens offer many advantages:

Brightness and Visibility: These screens are bright enough for outdoor use, even in direct sunlight.

High Contrast and Color Quality: LED technology provides vivid colors and sharp contrast.

Long Lifespan and Durability: LED displays are energy-efficient and durable, with a longer operational lifespan than many traditional display technologies.

Full color LED display applications

Due to its versatility and influence, the full color LED screen is widely used in a variety of applications, including:

Advertising billboards: Large LED screens attract attention with high resolution visuals, ideal for outdoor advertising.

Stadiums and arenas: LED screens display live action shots and scores in real time.

Stage and Event Backgrounds: Concerts and events use LED screens to create dynamic, immersive backgrounds.

Outdoor full color LED screen for stadium

Conclusion

Under the current economic conditions, the application field of full color LED screen is extremely broad. According to its application field, it can be divided the into outdoor LED full color dispaly and indoor LED full color display.

Outdoor full color LED display: Due to the long distance of outdoor viewing, LED displays with a large pixel pitch (e.g. P10, P8, P6, P5, etc.) are usually selected, so that there is no grainy feeling when viewing.

Indoor full color LED display: In general, indoor viewing distances are relatively close and the size is relatively small, so it is more appropriate to choose a small-pitch LED display.

By knowing the details above about full-color LED screens, we can gain insight into why they are so popular in today’s industries. Whether in advertising, entertainment or public information, these screens continue to change the way we experience digital content.

December 20, 2024 Angel Huang Product introduction No comments yet

The trend of outdoor LED display screens

Technology keeps changing and evolving, and the same goes to consumer’s expectations. As with any digital display, consumers are looking for sharper, brighter, lighter, higher quality and cheaper-to-maintain LED screen display for outdoor applications. We have studied and gather 7 key trends of outdoor LED screen display.

1. Higher Screen Display Resolution

Outdoor LED screen usually has a large pixel pitch of 10mm above. However, with matured manufacturing processes and extensive R&D budget, we are getting fine pixel pitch as narrow as 2.5mm which is in the realm of indoor LED display territory. This enables outdoor LED screen to be visually sharper and have more detailed images. Such high-density outdoor LED screen provides new applications in areas with close viewing distance while requiring the robustness and waterproofing capability of outdoor LED screen.

2. 3D Outdoor LED Screen

3D LED screen is a display technology that combines the use of 3D rendered animated videos and specially shaped LED screen display to create the illusion of three-dimensional images, all without the use of professional 3D glasses. The most popular shape employed for 3D LED screen is an L-shape, where there will be two sides of rectangular outdoor LED screens join together at around 90 degrees angle. Several key landmarks and malls around the world have employed such design for the outdoor LED screen. Normal 3D Outdoor LED screen uses flat module design with a right-angle joint that resulted in a black line that separates both sides of the display. Nowadays, new technology enables seamless outdoor LED screen by using a special design outdoor LED cabinet panel that wrap around the corner smoothly without any pixel loss.

3. Fully Front Accessible

Generic outdoor LED screen typically requires a service platform at the rear for the ease of service and maintenance. It is a general perception that outdoor LED screen display is thick and bulky due to the rear service requirement. However, some applications call for front accessibility and slim display screen design. In such cases, outdoor LED screen with fully front service capability is demanded. LED module, switching power supply unit and LED receiving card can be replaced from front by using simple tools in a true fully front accessible design of an outdoor LED screen. Therefore, the profile or the thickness of a front accessible outdoor LED screen can be as little as the LED cabinet panel thickness plus the single layer of mounting bracket. A fully front accessible outdoor LED screen can have a thickness ranging from 200-300mm, while a rear accessible outdoor LED screen have a thickness ranging from 750-900mm.

4. Lightweight Design

Traditional outdoor LED screen uses steel metal plate due to the ease of customization and low cost. The main drawback of using steel material is weight issue, which is a disadvantage for any weight sensitive application such as cantilever or hanging outdoor LED screen. A thicker and sturdier structure design is required to support a heavy outdoor LED screen, elevate the weight issue further. Therefore, one of the key trends of outdoor LED screen is to use lightweight material such as aluminium alloy, magnesium alloy or even carbon fibre. The most cost-effective option of the three options above is aluminium alloy, which allow for great weight saving over steel material and cheaper compared to magnesium alloy and carbon fibre.

5. Fan-less Operation

By using aluminium alloy extensively in the outdoor LED screen design, heat dissipation level increases over traditional steel material. This enables fan-less design, which reduces energy and noise level, and remove the inherited mechanical issue of ventilation fans. Hence, a fan-less outdoor LED screen is suitable for applications that require silent operation and green sustainability design. The only moving/mechanical part in an outdoor LED screen is ventilation fan, which has a definite lifespan and will breakdown over time. Fan-less outdoor LED screen eliminate this potential breakdown altogether.

6. Superior Weather Resistance

A traditional outdoor LED screen has an IP rating of IP65 for the front display area and IP43 for the rear area. The IP rating difference is because of the fact that traditional outdoor LED screen requires opening vents for the cooling ventilation fans to cool down the LED screen’s internals. The active ventilation design inherits another problem which is dust accumulation within the outdoor LED screen cabinet. Therefore, some manufacturers suggest to install an aluminium enclosure to the outdoor LED screen with air-conditioners to mitigate the problems above. This increases carbon footprint and operation costs because air-conditioners and fans require periodic service and maintenance. New outdoor LED screen such as Big Outdoor S series features all aluminium LED module design that enables IP66 rating on both front & rear surface of the outdoor LED screen without any mechanical part. The switching power supply unit and LED receiving card are also fully enclosed in an aluminium compartment with heatsink design. This enables the outdoor LED screen to be installed in any venues with harsh operating environments.

7. Lower Operation & Maintenance Costs

After years of LED screen development in the industry, a new LED driving method known as common-cathode has emerged to reduce the energy consumption by as much as 50%, compared to common-anode LED driving method. Common cathode refers to the method of supplying electricity to individual Red, Green and Blue chips of the LED screen. This is especially useful for outdoor LED screen where high power consumption is required for high brightness output for visible images under bright sunlight. Outdoor LED Screen such as MuenLED Outdoor S series can be specified with this common cathode LED driving method to reduce the energy consumption. Therefore, the operation & maintenance costs can be further lowered, improving the return of investment (ROI) and high screen uptime availability for advertisers.

Conclusion

Display technology of Outdoor LED screen keeps on evolving in accordance to market needs. Unlike indoor LED screen, outdoor LED screen design requires proper consideration of shape, resolution, front or rear accessibility, weight, energy consumption, operation and maintenance costs. Selection of a good outdoor LED screen product is essential to the success of a digital display investment. A properly designed product like Big Outdoor FPro series guarantees long lasting display performance with a peace of mind product ownership.

December 18, 2024 Angel Huang Product introduction No comments yet

Outdoor LED screens used in shopping areas

Introduction

With the rapid development of technology, outdoor LED displays are like the brightest stars in the night sky, beginning to redefine our shopping area and experience.

On the bustling streets of the retail world, a revolution is quietly taking place. With the rapid development of technology, outdoor LED displays are like the brightest stars in the night sky, beginning to redefine our shopping area and experience. These high-tech screens not only add a futuristic feel to the appearance of the city, but also attract the attention of every passerby in their unique way. Outdoor LED displays have made shopping no longer just about meeting needs, but also a visual feast.

The Impact of Outdoor LED Screens on Shopping Areas

1. Attract customer attention

In the shopping area, outdoor LED screens attract a large number of passing customers with their dynamic visual effects and high brightness images. This novel form of advertising can quickly capture people’s attention and increase brand exposure.

2. Improve shopping experience

Outdoor LED screens not only display advertisements, but also provide customers with real-time product information and promotional activities. Through interactive touch screens and QR code scanning, customers can easily learn more about product details and even make online purchases, making the shopping experience more convenient and rich.

3. Create a shopping atmosphere

Outdoor LED screen can adjust the playback content and color according to the season, festival, or event theme, creating a unique atmosphere for the shopping area. This atmosphere helps to stimulate customers’ purchasing desire and increase the sales revenue of businesses.

The Advantages of Outdoor LED Screens

1.High cost performance ratio

Compared to traditional advertising media, the advertising cost of outdoor LED screens is relatively low, but the coverage and exposure rate are high. This makes it highly favored among advertisers.

2.High flexibility

The playback content of outdoor LED screens can be adjusted according to needs, whether it is pictures, text, or videos, they can be displayed on the screen. This flexibility allows advertisers to develop more targeted advertising strategies based on market demand and the characteristics of their target audience.

3.Strong scalability

With the continuous advancement of technology, the size, resolution, and playback effect of outdoor LED screens are constantly improving. This provides advertisers with greater display space, which can better attract and retain consumer attention.

The Challenges and Coping Strategies of Outdoor LED Screens

Although outdoor LED screens have many advantages, they also face some challenges. The following are discussions on these challenges and corresponding response strategies:

1. A fiercely competitive market environment

With more and more businesses adopting outdoor LED screens for promotion, market competition is becoming increasingly fierce. In order to stand out in competition, businesses need to constantly innovate and improve the quality of advertising content to attract the attention of consumers. In addition, collaboration and joint marketing are also effective strategies to expand influence by collaborating with other businesses to jointly promote activities and discounts.

2. Regulatory and regulatory limitations

In some regions, regulations and restrictions on outdoor advertising may have an impact on the promotion and use of outdoor LED screens. Merchants need to understand local regulations and policies to ensure that the content, time, and location of advertisements are in compliance with regulations. At the same time, establishing good communication and cooperation with local governments and relevant departments can help solve potential problems and obstacles.

3. Technical updates and maintenance costs

With the continuous advancement of technology, outdoor LED screens are facing pressure from technological updates and maintenance costs. In order to maintain competitiveness and ensure the durability of advertising effects, businesses need to regularly update and maintain screen devices. In addition, working with a professional technical team to ensure the stable operation and timely maintenance of equipment is also a necessary measure. Through reasonable investment and technical support, businesses can ensure that outdoor LED screens can maximize their value in shopping areas.

December 9, 2024 Angel Huang Product introduction No comments yet

Outdoor LED display screens used in art museums

Introduction

Outdoor LED display has become an important digital landscape, adding vitality and vitality to the city through its unique visual effects and diverse applications.

In modern cities, outdoor LED display has become an important digital landscape, adding vitality and vitality to the city through its unique visual effects and diverse applications. These LED diaplays are not only traditional advertising tools, but also an important part of art installations, bringing visual feast and artistic enjoyment to the city.

1. Integration of Architectural Landscape

As a digital landscape, the outdoor LED display is often integrated with the architectural landscape to create stunning visual effects. In the high-rise buildings, commercial squares and public Spaces of modern cities, LED display can be installed on the facades, roofs or central squares of buildings, and the architectural landscape against each other to form a magnificent digital picture. This integrated design not only enriches the landscape of the city, but also enhances the beauty and recognition of the buildings, bringing a unique urban look to the city.

2. Artistic Display and Creative Expression

Outdoor LED display as an art installation, can be used to display a variety of art works and creative content, to bring cultural and artistic atmosphere to the city. Artists and designers can use the high-definition display effect and multimedia characteristics of LED displays to create colorful and creative works of art. These works can be art exhibitions, digital sculptures, light shows and other forms, through the presentation of creative LED display, attract people’s attention, trigger thinking and resonance, add a unique artistic landscape for the city.

3. Interactive Experience and Participation

Outdoor LED displays can not only be used for viewing, but also allow the audience to participate in and interact with the artwork through interactive technology and participatory design. By setting up a touch screen, motion sensing device or mobile app on the LED display, viewers can interact with the artwork, change its form and content, and create their own unique experience. This interactive design not only enhances the audience’s sense of participation and interactive experience, but also expands the forms and possibilities of digital art, bringing a richer and more diverse cultural life to the city.

4. Theme Activities and Festivals

Outdoor LED displays are often used to display information and promotion of theme events and festivals, adding color and atmosphere to the city’s cultural and tourism activities. In festival celebrations, large-scale events and city celebrations, the LED display can play promotional videos of various theme activities, program performances, cultural performances and other content, attract the attention and participation of citizens and tourists, and create a lively and festive atmosphere. The promotion and display of such themed activities and festivals not only enrich the cultural life of the city, but also enhance the sense of belonging and honor of citizens and tourists, and enhance the cohesion and influence of the city.

In summary, as a digital landscape art installation, outdoor LED display not only provides the city’s information dissemination, cultural entertainment and environmental publicity functions, but also brings a unique visual enjoyment and artistic experience to the city. Through innovative design and application, outdoor LED display will continue to inject new vitality and momentum into the construction and development of the city, become an important part of the urban landscape, and create a better living space for citizens and tourists.

December 8, 2024 Angel Huang Product introduction No comments yet

Outdoor LED screens used in cities

Introduction

Outdoor LED screens have become an indispensable visual element in the skyline of modern cities.

Outdoor LED screens have become an indispensable visual element in the skyline of modern cities. These high brightness and high-resolution screens not only add infinite charm to the urban night scene, but also provide an efficient platform for commercial promotion and public information dissemination. In this article, we will explore the multiple roles and innovative applications of outdoor LED screens in urban architecture.

Integrating Urban Texture

With the advancement of technology, LED screens have become a new type of material in the hands of architects and designers. They are not only passive advertising tools, but also able to integrate with architecture and become a part of architectural design. Designers use clever layout to coordinate LED screens with the exterior of the building, even reflecting its functions and characteristics, adding new dimensions and vitality to urban space.

Art Canvas Under the Night

Outdoor LED screens have transformed into huge digital canvases at night, showcasing various visual works from abstract art to street photography. These screens are not limited to commercial advertisements, but are increasingly being used in public art projects to provide aesthetic enjoyment for urban residents and tourists. In certain cities, during specific festivals or events, LED screens on buildings will display themed artworks to enhance the festive atmosphere.

The intersection of information

In addition to serving as a tool for advertising and artistic display, outdoor LED screens are also an important medium for conveying public information. In emergency situations, public safety information dissemination, and major event promotion, these screens can quickly convey key information to the public. By integrating intelligent technology, these screens can also display real-time data, such as weather forecasts, traffic conditions, etc., providing convenience for the daily lives of citizens.

The Integration of Business and Culture

In the commercial field, outdoor LED screens have become a powerful tool for brand building and marketing. Through dynamic visual effects and creative content, brands can quickly attract consumer attention and enhance brand influence. At the same time, by combining with cultural activities such as music festivals and art exhibitions, LED screens have become a platform for promoting cultural exchange and urban brand building.

Environmental Protection and Energy Efficiency

With the increasing awareness of environmental protection, the energy efficiency and environmental friendliness of LED screens have become important considerations in design and application. Modern LED technology not only consumes low energy, but also has a long service life, reducing replacement frequency and maintenance costs. By using renewable energy sources such as solar energy to power these screens, the impact on the environment can be further reduced, and urban buildings can be promoted towards a green and sustainable development path.

Conclusion

The application of outdoor LED screen technology in urban architecture not only brings dazzling visual effects to the urban skyline, but also promotes innovation in information dissemination, commercial marketing, and public art. Through harmonious integration with architectural design, these screens have become symbols of modern urban culture and technological progress. With the continuous development of technology, outdoor LED screens will continue to play their unique charm in various aspects of urban life, bringing people a richer and more colorful visual experience.

December 4, 2024 Angel Huang Product introduction No comments yet

The impact of the release of digital billboards on outdoor LED advertising

Introduction

Outdoor LED advertising, as an emerging advertising medium, occupies an important position in today’s advertising industry with its unique advantages.

Outdoor LED advertising, as an emerging advertising medium, occupies an important position in today’s advertising industry with its unique advantages. This revolutionary innovation not only improves the efficiency and effectiveness of information communication, but also has a profound impact on urban image, cultural dissemination, and commercial environment. Compared to traditional advertising, outdoor LED display has outstanding advantages.

Excellent Visual Expression

Through high brightness, vivid color contrast, and dynamic video playback, outdoor LED advertisements can quickly attract the attention of pedestrians and drivers, improving the viewing rate of advertisements. This visual appeal is particularly important for brand building as it can help businesses stand out in fiercely competitive markets. Large brands often use outdoor LED advertisements to create eye-catching brand images in bustling commercial areas, thereby increasing brand market awareness. The audience who sees these advertisements may become potential customers of the brand, thereby increasing sales.

Flexible and Versatile Content

The content updates of outdoor LED advertisements are very flexible. Compared to traditional static billboards, LED screens can quickly change advertising content through remote control, allowing advertisers to adjust their advertising strategies in a timely manner based on market dynamics or specific activities. This flexibility is particularly important in various promotional activities or emergency situations.

More Energy-efficient and Environmentally Friendly Forms

The updating of digital content has reduced the material and labor costs of traditional printed advertisements, making advertising operations more cost-effective and efficient. In addition, compared to traditional illuminated billboards, LED screens consume less electricity while providing brighter and clearer images, which helps to reduce carbon footprint. This is particularly important for achieving sustainable urban environments.

Outdoor LED advertising greatly enriches the night view and cultural life of the city. In many world-renowned cities, outdoor LED screens have become a part of the city’s night scene, adding a sense of modernity and vitality to the city. In addition to commercial advertisements, these large screens are often used to display artworks, cultural activities, and public information, providing urban residents and tourists with a rich and colorful visual experience. The impact of outdoor LED advertising cannot be underestimated.

Improve the Level of Urban Informatization

Outdoor LED advertising has played a positive role in improving the level of urban informatization. In some cities, LED advertising screens are not only used for commercial advertising, but also for publishing public information such as traffic information, weather forecasts, and emergency notices. The timely release of this information is of great significance for improving the quality of life and sense of security of urban residents.

Promote Marketing And Promotion

The role of outdoor LED advertising in urban marketing and brand communication cannot be ignored. They provide enterprises with an innovative platform, allowing brands to communicate with consumers in a more dynamic and interactive way. This form of advertising can combine modern technology, such as the interaction between augmented reality (AR) and virtual reality (VR), to provide viewers with an immersive experience, thereby deepening consumer memory of the brand.

Beautify Urban Landscape

Outdoor LED advertising also plays an important role in urban planning and beautification. They are not only advertising tools, but also a part of the urban landscape. Through artistic design and content display, these advertisements can be integrated into the urban environment, enhancing the beauty and modernity of the city. For example, some cities use outdoor LED screens to display local art and cultural heritage, in order to enhance the cultural atmosphere and attractiveness of the city.

In summary, outdoor LED advertising plays an indispensable role in modern society due to its unique visual appeal, flexible content updates, energy-saving and environmental protection characteristics, and contribution to urban aesthetics and informatization. It not only provides effective promotion channels for commercial brands, but also adds new dimensions to urban culture and information dissemination. With the advancement of technology and the continuous emergence of innovative applications, outdoor LED advertising will undoubtedly continue to play its important role in the advertising field and urban life.

December 3, 2024 Angel Huang Product introduction No comments yet

What is the XR Virtual LED Screen?

XR Technology has begun to enter the public’s field of vision. More and more scenes such as concerts, conferences, film shooting scenes, and TV shows have begun to use high-tech and realistic XR technology to realize more possibilities for creation. With the blessing of 5G, the popularization of extended reality XR technology is the general trend. It builds a virtual world and interacts with the real world to finally achieve the perfect integration of virtual and reality.

What is XR Virtual LED Screen Technology?

XR (Extended Reality) is a term used to describe an environment or interactive behavior that combines virtual and real elements.

Except that XR usually includes AR (augmented reality), VR (virtual reality), and MR (mixed reality), it also has special meaning in film, television, broadcasting, and live entertainment production.

At present, XR has become the mainstream of the virtual studio industry. In the industry description a few years ago, XR is more like a general description of AR and VR technology. It can be used to refer to an integrated system that includes the virtual and real world, and can even be equivalent to a specific motion capture technology, AR application, or VR games.

In the field of content production, it is specifically referred to as a workflow that includes an LED display, a camera tracking system, and a powerful graphics engine. It is a virtual production method that places performers in a virtual world in real-time without the need for a green screen and post-production process.

XR virtual technology combined with LED screen

XR Virtual LED Studio wall green screen is a one-stop solution for almost any films production needed. XR LED wall screen allows you to create unique locations in one room for executing all kinds of ideas for music videos, movies, advertisements, TV shows, online broadcasts.

In combination with the BOLT Camera Robot, you can not only do stunning locations but also use the unreal movement of the camera for great shots.

Through the XR technology + LED screen, the actors are directly exposed to the “real scene”, which greatly saves the cost of film and television production. This innovative production method can directly replace the traditional green screen and obtain higher value. It is becoming the film industry and LED The display industry is very concerned about it.

XR technology has also begun to enter the public’s field of vision, and has been applied to more and more scenes such as concerts, press conferences, movie shooting scenes, and TV shows.

The rise of XR technology and the combination of LED screen have made virtual productions shine in the film and television production industry.

The reason why LED display screens are widely used in virtual production is not only because it is more compatible with XR technology, but also has a better boost to the performance of actors’ acting skills and video post-production.

XR video production with LED display screen as the background, first of all, uses real-time rendering technology to restore the photo-level dynamic digital scene on the LED display screen, build the shooting scene, output the composite through the media server, and use the camera tracking system to locate the space and location Information, real-time mapping of the spatial relationship between the characters and the scene, real-time presentation and output of a virtual scene without blind spots, and in this real-time rendering of the shooting scene, actors can directly interact with the virtual and visible scene, this kind of physical reference Compared with the traditional performance without physical objects, the scene allows the actors to experience a more realistic sensory performance environment, allowing the actors to quickly enter the play.

XR Virtual LED vs Green Screen

In the traditional green-screen shooting environment, it often takes a lot of time to perform fine keying and repair the problem of color overflow. Compared with the traditional green screen, the LED display solves this problem. The shooting team can interact with the LED display in the created 3D environment. During this process, the shooting team can not only edit the content in real-time., It can also carry out precise tracking of pixels, and perform perspective correction on high-resolution rendered 3D images.

After the accurate camera tracking system is added, the camera begins to move around the seamlessly combined real and virtual elements in the LED environment. Let the audience watching through the camera’s perspective produce the illusion of fusion and immersion; secondly, since the shooting scene is generated by the LED display, it supports importing conventional pictures, 360° panoramic pictures and videos, 3D models, and external camera signals into the studio to realize the scene Switching freely at any time, LED display stage technology and playback technology have greatly reduced the post-production time and difficulty for the visual special effects department, and the time cost and shooting cost of video production have also been greatly reduced; moreover, the LED stage combined with XR technology is in The highlights, reflections, and rebounds presented on the film reflective suits are more accurate.

Therefore, the use of LED display combined with XR technology for shooting can make the director directly feel the real-time images on the spot, shorten the workflow, and greatly reduce the workload of the later stage. While improving production efficiency, it can also create more magical scenes according to the director’s needs. In addition, virtual production solves the cost of crew transportation and environmental waiting costs for location shooting. Simply put, the crew can produce and modify the required environment at any time without waiting for the rain or sunset.

Benefits of XR Virtual LED Sreen

Higher flexibility

No need for complicated and expensive set designs. XR Virtual LED display can be spliced into different shapes to meet the shooting needs. Virtual production background can be changed without limitation to save the cost of set transfer and long-time post-production.

Unlimited creativity

Boundless creativity can be generated and presented on the XR Virtual LED walls. By interfacing with the camera, LED walls can be virtually extended into a full virtual world even under a single environment.

Realistic restoration

7680Hz extreme high refresh rate, 16bit+ grayscale, 1500nit brightness, accurate color restoration and no color cast from different angles add value to XR Virtual LED screens to restore a realistic filming background without color spill brought from green-screen production.

Real-time production

Virtual environment is being generated on the server in real time. Tweaking is allowed on location to perfect the produced content. The shorten workflows streamline the post-production process and ease budget and time pressure.

Strong compatibility

XR Virtual LED display provides high compatibility & interoperability with the real-time rendering engines (Unreal Engine, Notch), media servers and platforms (Disguise, Pixotope) and tracking equipment systems (Mo-sys, Stype, BlackTrax, Optitrack, Vicon, etc.).

Immersive performance

XR Virtual Dynamic digital background is no doubt providing a more immersive environment to actors and actresses on set to perfect their performance than traditional green or blue screens.

How does XR technology integrate with LED screens?

Through high-quality LED display products, powerful media servers, and camera tracking systems, the display medium (LED/projection bowl screen) and the virtual scene outside the display medium can track the camera’s perspective in real-time, and synthesize with the actual shooting picture in front of the camera lens. Create a sense of infinite space.

Using XR technology, the performance design team can cover the real world outside the LED live screen in real-time, and complete intuitive expansion processing. At the same time, the camera tracking uses MR mixed reality technology, so that the live camera in the live broadcast and the digital camera in the game is always consistent and synchronized. XR extended reality technology can provide high-quality virtual production services for film, TV, and event production.

What are the high requirements for LED display products in the application of XR technology in the film and television industry?

1. High color reproduction and low brightness and high gray technology

High contrast, high color reproduction, and low-brightness and high-gray technology enhance the sense of hierarchy and vividness, which can easily cope with the whole tracking and shooting of the camera. The captured image must display the details and information clearly.

2. Ultra-wide viewing angle

When the camera is shot at various angles, the ultra-wide viewing angle ensures that the screen quality is not lost due to angle changes, maps the spatial relationship between the characters and the scene in real-time, and presents and outputs a virtual scene without blind spots in real-time.

3. High refresh rate

The high refresh rate ensures that no reflected light spots including moiré appear on the screen surface.

4. Super brightness adjustment

Adapt to the brightness of different environments in the virtual studio site, and display better performance.

5. Low latency, real-time monitoring, synchronous switching of any signal

Ultra-low latency ensures that the playback content is displayed synchronously; the rapid switching of virtual scenes in the virtual studio requires real-time monitoring of the screen’s operation on site, and realizes remote control of the content of the display in real-time, feedback problems in time, and proposes solutions.

To ensure normal shooting. At the same time, it is also necessary to ensure that any signal is switched synchronously to adapt to different virtual scenes and abundant signal sources.

What can XR technology bring to the film and television industry?

In virtual studio shooting, compared with the traditional green screen technology, the combination of XR extended reality technology and the display screen allows the director to directly experience the real-time images on the spot, shortening the workflow, greatly reducing the workload of the later stage, and increasing At the same time of production efficiency, it can create more magical scenes according to the director’s needs, and realize the shooting of large scenes in a small space.

XR extended reality technology and LED display are mutually empowering, leading the innovative development of immersive technology and LED display, and will become the vane of virtual production in the film and television industry! With the rapid development of China’s film industrialization process, XR extended reality technology, as the ultimate form of visual presentation in the future, will be popularized on the production line of the film industry just around the corner.

Immersive XR LED Virtual Studio Display Solution

The three-dimensional LED giant screen makes the shooting scene ever-changing. The shooting scene is generated by the three-dimensional LED giant screen. It supports importing conventional pictures, 360° panoramic pictures and videos, three-dimensional models, and external camera signals into the studio to realize the free switching of scenes at any time. The full-view display MG7S series has one screen for universal use, and the personalized advantages of one screen for all kinds of changes, bringing more creative space.

October 28, 2024 Angel Huang Product introduction No comments yet

Reasons for choosing an outdoor naked eye 3D LED large screen display device.

In recent years, the demand for outdoor advertising has continued to rise, and the technology of outdoor LED Large screens has continued to mature.

Outdoor 3D LED Large Screens Display have become the mainstream of today’s media & advertising. High-quality advertising Image, rich colors, and full-feeling dynamic advertising images and videos. At present, the “pattern” of outdoor LED displays has changed. Many businesses have developed a new visual experience, combined with naked-eye 3D display technology, to give people an extremely realistic and highly immersive visual sensory experience.

Outdoor Naked eye 3D LED advertising has fully demonstrated its diverse display charm, so that high-end luxury goods, fast-moving consumer goods, technology products, and other industries have more strong advertising needs and forms.

Adhaiwell supply outdoor naked-eye 3D LED screen display with a high refresh rate, high grayscale and high contrast can not only express the details of the dark and bright parts clearly and vividly but also can easily display realistic 3D content. The realistic effect makes the audience feel the immersive experience effect.

It is understood that the wave tank in Seoul, South Korea, simulates the turbulent 3D LED scene of sea waves, and gives people an immersive feeling through sound effects, light and shadow blending and other forms. It can be seen that the visual sensory experience is gradually becoming a “hard standard” in the development of the latest LED displays.

Compared with the traditional large LED screen, the traditional outdoor display large screenplays an advertisement, making it an important “landscape” and “landmark” of internet celebrity in the city and then adding vitality to the city and the influence of the commercial street. This is the visual art era and the development direction of the big 3D LED screen.

It is understood that on October 2, 2020, “Chengdu Taikoo Li Spaceship” was listed on Weibo China’s top 5 real-time search list, with 320 million views and 56,000 discussions. In addition, on the Douyin platform, “Chengdu Taikoo Li Spaceship” is also very popular, with a single video likes 200,000+ and tens of millions of views. Through this case, the emerging naked-eye 3D LED screen technology is even more illustrative, and sometimes creativity and content are more important. People’s pursuit of vision must be creative and novel, cleverly displayed, and interesting in content, rather than a single boring 2D plane display.

Therefore, when the 3D LED screen display is applied, it is necessary to combine technology and creativity, and at the same time, pay attention to the development of the scene. Only in this way can the visual sensory experience of the 3D LED display be more colorful.

Application value of outdoor 3D LED screen:

1. Precise delivery, covering the target circle at zero distance

Outdoor large 3D LED screens are mainly concentrated in the urban core CBD business district, traffic arterial roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options. 3D LED large-screen advertisements are concentrated in areas with high and vigorous urban consumer demand and have huge space value. The LED large-screen advertising in the core business district has three characteristics: the cost per 1,000 people per day is as low as $20, the traffic volume is as high as 850,000 per day, and the stay in front of the screen is about 7 minutes per person.

2. The value of precise marketing and the aggregation of target groups

3D LED large-screen advertisements are concentrated in locations with high consumer demand and economic activity, and closely follow the consumer’s life and work scenes, allowing the target group to lock the brand name at a glance, ensuring the advertising’s effectiveness Accurately reach and improve marketing value. According to related data research, most of the people locked in the outdoor LED screen are people with stable jobs. Among them, 74% of middle and high-level managers, white-collar workers account for more than 60%, and relatively strong spending power, especially focusing on technology products and financial management. , Automobiles, tourism, apparel, real estate, and other products.

3. The advertising effect is transformed quickly, which helps the audience to recognize and transform the advertising effect

A very significant feature of outdoor 3D LED large-screen media is that it attracts the attention of target audiences within an effective period of time. Both advertisers and media operators are more inclined to broadcast powerful big brands and various industries on outdoor 3D LED large-screen media. Leading brand advertising, because this kind of media has a greater influence on brand and product impression enhancement, and it has a long time to deepen the impression of audiences, so audience behavior is affected by advertising. It will be important for consumers to purchase in order to generate subsequent behavioral intentions.

4. Demonstrate the value of a “high-end” brand and establish a high-quality brand impressive

Foreseeable from the data, in the eyes of the audience, 3D LED display ads to have more shocking, strong stereoscopic impact, high quality, high-end fashion, huge area, and eye-catching advantages than canvas ads and light box ads. The brand and product advertisements put on it have a “high-end” impressive value, which improves the audience’s acceptance of the brand.

5. Effectively cover the audience with a high reaching rate

The large outdoor 3D LED screen has a large LED screen area, clear picture quality, brilliant colors, and can bring strong visual impact. It is easy to attract the attention of the audience. This is conducive to the effective transmission and understanding of the information of the 3D LED large-screen media, and the audience coverage is wide. The characteristics of the system can achieve a very high rate of attainment.

6. Unique space value

Most of the outdoor large 3D LED screens are set up in the city’s core business districts and other places with a large flow of people. With the development of society and the improvement of people’s living standards, these prosperous business districts and functional places have become the mainstream of the urban population. The main event venue, so outdoor 3D LED large screen media has the characteristics of scarcity, core, etc., this media form has great marketing value and quality.

With the widespread application of 5G and 8K technologies, the future of naked-eye 3D high-definition LED displays is even more immeasurable. The upgrade of outdoor LED displays is also imperative to make outdoor 3D LED large screens more intelligent. MuenLED has rich case experience for LED large screens, helping various fields and industries to provide high-quality commercial display solutions experts.

October 27, 2024 Angel Huang Product introduction No comments yet

World famous naked eye 3D LED advert creative design

Naked eye 3D vision is full of “deterrents”. Every time the naked eye 3D videos appear, it will attract a large number of passers-by audiences.

Adhaiwell collected a variety of Famous Naked-eye 3D Ads Creative Cases from different countries today to see which one is more attractive to you.

Naked-eye 3D means that the naked eye can directly see the stereoscopic visual effect without using external equipment such as glasses and helmets on the special LED screen. The imaging principle of naked-eye 3D basically comes from human binocular parallax.

Naked eye visual effect ≠ Glasses-free 3D technology. The naked-eye 3D visual effect is more of a pseudo-three-dimensional effect formed by optical illusion, while naked-eye 3D is an imaging technology. Glasses-free 3D technology, the current mainstream mainly includes light barrier technology, lenticular lens technology, integrated imaging technology, etc.

Most of the naked-eye 3D LED animation videos listed in this article to belong to naked-eye 3D visual effects. Although they are not Glasses-free 3D technology in the true sense, they present various surprising three-dimensional effects through the creativity of designers.

The selected naked-eye 3D LED animation videos come from more than 10 countries, including China, the United States, the United Kingdom, Russia, South Korea, Germany, Japan, Italy, Bulgaria, Slovakia, Romania, Serbia， Mozambique, and the Czech Republic, and are represented in form, content, and concept.

What new possibilities are there for naked-eye 3D visual effects or technologies in the future? We hope that this simple collection can bring some inspiration to relevant designers.

South Korea:

Naked Eye 3D: Soft Life

What would it be like to turn a rigid and boring life into a soft state?

D’strict, a creative team from South Korea, turned this vision into reality, where people, objects or animals, and plants in everyday life become soft and flexible, they collide with each other in a 3D “closed space”, but live in harmony, giving the passing audience a chance Bring a relaxing and pleasant visual sensory experience.

Chengdu, China

Xiaomi Mobile phone naked eye 3D animation

New product launching

The naked-eye 3D CG image created for the Xiaomi Mi 11 made the Xiaomi mobile phone fly out of the 3D LED screen and exhibited it in the real scene of the naked-eye 3D large screen in Chengdu. The shocking vision of the huge mobile phone breaking through the screen attracted the crowd to stop and watch, and the super visual impact further highlighted the thin and light body design of Xiaomi’s new flagship phone and the brilliant color glass transparency.

Baby panda stealing the limelight on the streets of Chengdu

Watch them eat bamboo and play.

You can watch the naked-eye 3D LED video all day.

Italy

Naked eye 3D DNA City Life

Italian artist Fabio Volpi created a naked-eye 3D digital artwork for a building on the streets of Milan. This naked-eye 3D visual image creative comes from the DNA sequence. Through this work, the artist expresses that each building may have its own life and also enriches urban culture Life.

Russia & USA:

Naked eye 3D shows in Times Square, New York

Russian creative team RADUGADESIGN’s recent new work for the ZAZ10TS competition, facing the challenge of Alone Together (group loneliness), in the naked-eye 3D video, expresses people’s general desire to leave where they are and get out as soon as possible, although no one knows if all this What can we have when it happens

South Korea:

Naked Eye 3D: Dancing People

What would it be like to mix people of different cultures and personalities together?

The naked-eye 3D LED animation work “Artistic Expression” created by the Korean creative team d’strict shows the dancing of two people with no obvious identity in a 3D closed space.

They reach out and touch each other, as if to break free from the shackles of spatial dimensions, in the digital world. Traveling back and forth with the real world, and finally getting together again, the creative team hopes to present a vision of a future harmonious world through this naked-eye 3D work.

USA

Naked Eye 3D: Street New York

Taking inspiration from the world around him, Shane blends computer graphics into realistic contexts in an attempt to form public art exhibits. His hyperreal style, which frequently defies the laws of physics, plays with space, time, and texture to create feasts for the eyes.

Naked eye 3D Chips Aquarium: Looks like soggy potato chips in the water of a glass jar.

Within each concept, seemingly mundane real-world settings are transformed into eye-catching installations, blurring the line between fiction and reality.

A sea of spherical objects that swirl around the space, ricocheting off the walls, windows, and each other. The artwork went viral after it captivated viewers on social media, accruing over 17 million views online.

Japan

Naked eye 3D video shows advertising creativity

The 3D cat swiped the 3D LED screen as soon as it debuted.

Different from the common cool style of advertising.

The naked eye 3D cat video sends a lazy beauty to the rushing office workers.

Nike’s anniversary naked-eye 3D LED ad

Fusion of Japanese style + mechanical sense

After seeing the 3D video ad, I want to place an order at once.

The commercial value of a naked-eye 3D large led screen is extremely high.

The naked eye 3D LED advertising is actually a 3D visual effect creative + advanced 3D LED Screen + specific observation position.

Ocean waves, spaceships, light rails, pandas, lions, star appearances… All these elements have become the inspiration for the creation of naked-eye 3D advertising videos. The outdoor 3D LED media industry is quietly emerging with a technology trend of glasses-free 3D vision.

Artists and designers from all over the world have poured in to use their creative visual imaginations to create refreshing three-dimensional effects for outdoor media, and push them on the Internet and social hot searches, arousing the curiosity and onlookers of the audience.

October 26, 2024 Angel Huang Product introduction No comments yet