Outdoor LED display advantages and scene application

With the development of science and technology, the types of outdoor advertising are also showing a trend of diversification. Walking in the city, in addition to the common bus advertisements and bus shelter advertisements, we will also see LED display advertisements, big-name advertisements, subway advertisements.

Advantages of outdoor LED display

The position is fixed and can become a regional sign

Generally speaking, outdoor LED screens must select a fixed space for display. Because of this feature, the outdoor LED screen can attract high attention with its strong visual impact, and become a geographical indication in the urban area, so as to repeatedly disseminate information to consumers at regular and fixed points.

Using its superb sound and light technology, the outdoor LED screen can display various graphic animations through computer control, and use various forms to display advertisements and other information: it can display static images or dynamic images; it can display two It can also display three-dimensional images, presenting wonderful effects around the clock.

In addition to its own form of creative design, LED can also be combined with other materials, such as neon lights, light bulbs, inkjet light boxes, etc., carefully designed with diversified combinations, and applied in the same advertisement or information, it looks dynamic and gives People feel pleasing to the eye.

Outdoor LED displays are direct and concise, and can publish advertisements and other information 24 hours a day, with a high frequency of transmission. In addition, for specific target audiences in fixed areas, through strategic media arrangement and distribution, an ideal reach rate can be created to achieve Good spread effect.

Scenario application

Urban building curtain walls are mainly concentrated in the bustling areas of the city. Such a huge stock of building curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not been fully developed, and outdoor advertising resources in cities are increasingly exhausted. In this case, the glass curtain wall is a new blue ocean field. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S stores, hotels, banks, chain stores and other glass curtain wall buildings with advertising commercial value.

By setting up LED display screens at the intersections of busy streets, large parks, large commercial centers, subways, expressways and other areas with large traffic, as well as important municipal places, municipal departments can release information and publicize.

The application of LED display in the field of stadiums is very important. It can provide real-time broadcast of the game and playback of wonderful pictures so that the audience can better appreciate the game. At the same time, it can also provide slow motion playback to help referees make correct decisions and reduce unnecessary Necessary disputes can ensure fairer and more fair results of the competition. In addition, it can also be used for athlete introduction, competition result information display, and commercial advertisement broadcasting. LED full-color display has become an essential facility in various modern sports venues including football fields, basketball stadiums, and track and field stadiums. With the development of the sports industry, the demand is still increasing.

In various stylistic performances and evening parties, LED display screens have become an indispensable tool to enhance the performance atmosphere and show better stage effects. On the one hand, the LED display screen can broadcast and replay the live game, so that the audience at a distance can also clearly appreciate the performance. More importantly, the LED display screen can be used to display stage special effects, expand the performance space, and enhance the stage atmosphere. In-depth expression of the theme style of each program is extremely important in large-scale stage performances such as Spring Festival Gala and concerts.