Common types of outdoor LED advertising display screens
Introduction:
With the development of the Internet, we have entered the era of information explosion. The audience’s attention resources gradually become scarce resources. In this case, the combination of static and dynamic, powerful forms of outdoor advertising is gradually gaining the attention of advertisers. At this time, LED advertising screen came into being, which relied on dynamic visual images to disseminate information, through the expression of the image to stimulate the audience’s desire to buy.
The needs of the market have greatly accelerated the development process of LED display technology, so that its visual communication form has become more colorful. In this article, we will explore five common types of LED advertising screen and its unique application scenarios.
Building LED advertising screen
This kind of LED screen is a form of advertising that appears and develops with the rise of cities. With the acceleration of urbanization, high-rise buildings in the city are lined up, which not only become landmark buildings in the city, but also become an excellent choice for outdoor advertising. LED advertising on building facades is usually installed on the facades of buildings in commercial areas with high traffic flow and can be clearly displayed even in strong sunlight. With the maturity of the LED market and the reduction of cost, its screen area is also showing an increasing trend.
In many cities, building LED screen has become a landmark attraction of the city. Its large-area dynamic advertising communication not only effectively conveys information, but also stimulates the senses of the audience in all directions, leaving a deep impression on the audience.
Transportation LED advertising screen
This kind of LED screen is mainly a car-based LED screen. They are usually installed on buses, vans or cabs, turning these vehicles into mobile LED billboards. For example, van-type minivans carry full-color LED double-sided screens. While broadcasting advertisements, it shuttles between the city’s main commercial streets. Especially in places with high traffic flow or dense traffic, its mobility brings higher exposure.
Automotive LED advertising is a mobile outdoor advertising form, with a large area of dynamic advertising form to complement the existing buses and cabs in the form of mobile LED advertising communication.
Box vertical LED advertising screen
This kind of LED screen is usually built in the busy commercial street intersection, large shopping malls in front of the door, bus stops and other places. Its distinguishing feature is its information capacity. Box vertical LED color screen equipment does not rely on other buildings and can be independently set up in public places, but the advertising environment has a greater impact on the effect of advertising communication. Generally speaking, the larger the flow of people, the smaller the interference of the surrounding media in the environment, the better the advertising effect.
In addition, the area of these advertising screens is small, basically less than 5 square meters. However, compared with traditional, static light box advertising, the dynamic and continuous playback of LED display screens is more likely to attract the attention of the audience, and it can convey more advertising messages. Due to the independent structure, this type of LED screen can be flexibly repositioned according to needs.
Indoor LED advertising screen
As the name suggests, it is the LED advertising screen set up indoors. It mainly includes LED display screens in shopping malls, airports, and conference centers. Theseindoor advertising LED screens not only provide high-definition displays, but also support various forms of content, such as 3D effects and video loops. Companies often use them for precision advertising, such as displaying products near the point of sale. In addition, the compact size and customizable shape of these screens allow them to fit perfectly into a variety of indoor scenarios.
LED graphic advertising screen
For the pursuit of simplicity and cost-effective forms of advertising, LED graphic advertising screen remain a popular choice. LED graphic advertising screens are grayscale-free displays consisting of a single or dual base color, which are less expensive and can only display information such as graphics and text. Commonly used in restaurants, drug stores, and small shops, this type of screen can scroll text, simple animations, or simple graphics to convey information clearly. Its minimalist design makes it ideal for businesses with limited budgets who still want high visibility.
Why choose LED advertising screen?
Investing in an LED advertising screen ensures eye-catching, adaptable, and energy-efficient advertising. Whether it’s for outdoor promotions or indoor campaigns, there’s a type to suit every need.
Conclusion
These are the 5 main types of LED advertising. Choosing the right type of LED advertising screen depends on your business goals and the environment in which the advertisement will be placed. By understanding the advantages of each type, you can develop a compelling and impactful advertising strategy. With the continuous development of technology, we believe that the future of LED media will bring us more surprises.