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LED Display Market Trends

Introduction:

The LED display market in 2024 is a year of high hopes and confidence. After all, the market has objective laws, and everything will return to normal. Over the past six months, either because of the mission of the industry leader or because of the keen market opportunity, some long-hidden needs have emerged in the spotlight. In the context of the overall recovery, what changes have occurred in the LED display market this year? What are the new features?

The LED Display Market is Stable

Expansion of the Display Driver Chip Market

The upstream chip link is an important part of the LED display industry chain. Benefiting from the rapid development of the display panel industry, the global display driver chip market continues to expand, and the Chinese market has also become the main market for global display driver chip. The “2024-2029 China Display Driver Chip Industry Market Prospect Forecast and Future Development Trend Research Report” released by the China Business Industry Research Institute shows that the market size of China’s display driver chip will reach about 41.6 billion yuan in 2023, and it is predicted that the market size of China’s display driver chip will reach 44.5 billion yuan in 2024.

LED Chip Market Stability Amid Price Fluctuations

Changes in the upstream market also have a certain impact on downstream endpoints. In mid-May last year, due to the impact of rising raw material prices in the upstream, more than 20 LED end point related companies in the LED display industry adjusted their product prices upward by 5% -20%, resulting in an average price increase of 6.6% in the small-pitch LED display market in the second quarter of 2023. According to the analysis of relevant institutions, from the perspective of this year’s situation, other LED display packaging manufacturers have not increased prices for the time being, but considering the decline in corporate profits, it is expected to follow up with price increases.

LED Chip Market Forecast: Market Demand and Industry Outlook

From the overall situation, although the price of LED chips fluctuates to a certain extent every year, from an objective point of view, it still depends on whether some manufacturers actively reduce prices or passively reduce prices. Such small fluctuations do not appear to have any impact on the stability of the LED chip market at all. And in the future, the continued expansion of LED chips will further expand market share, which is not only good news for LED display upstream companies, but also a good thing for the entire LED display industry.

Positive Outlook for the LED Display Industry

Overall, with market demand picking up in the first half of 2024, LED display companies will soon return to a good operating state. The national “double carbon” strategy, domestic and foreign energy conservation and emission reduction policies, and the theme of green economy remain unchanged. The LED industry will continue to maintain good development opportunities, and the degree of cross-border integration with the Internet of Things, new displays, and virtual shooting will also increase day by day. The LED product structure will continue to be optimized, the demand for sub-segments will continue to grow, and the space for industry innovation and market space will be vast.

Mini/Micro LED Display Market Continues to Grow

China’s Policy Support for Advancements in Mini/Micro LED

At present, our country’s government attaches great importance to the development of new display technologies such as Mini/Micro LED, and has issued a series of policies and guidance, such as the “Implementation Opinions on Promoting Future Industrial Innovation and Development”, which clearly mentions the need to break through Micro LED technology, and formulated the development goal of 2025-2027. At the same time, the “Action Plan for Steady Growth of Electronic Information Manufacturing 2023-2024”, “Advanced Level of Energy Efficiency, Energy Conservation Level and Access Level of Key Energy-using Products and Equipment (2022 Edition) ” and other policies have provided financial, technical and other support for the Micro LED industry.

Mini LED: Achieving Mass Production

Since 2021, Mini LED technology has taken the lead in the field of backlight products to achieve mass production. In the two years of entering the road of large-scale development, Mini LED has gone through technical path exploration, difficulty overcoming, multi-dimensional cost reduction and efficiency enhancement and other development links. By 2023, the competitive advantage of Mini LED backlight products has been further highlighted, and the application scene pattern has basically formed. In the high-end display market, the competition between Mini LED backlight products and OLED is fierce. At the same time, with more flexible and cost-effective technology solutions, it has accelerated its penetration into the low-end market to achieve the replacement of LCD inventory. Data show that in 2023, the overall shipment of Mini LED backlight products is about 12.59 million units, of which TVs, monitors, and vehicles are the main growth markets.

Major Breakthroughs in Micro LED Technology

On the other hand, with the continuous increase of research and development efforts, Micro LED technology has made major breakthroughs in the technical direction of high PPI, transparency, curved surface, narrow frame, etc., and has industry-leading technical capabilities. With the continuous maturation of technology and the integration of the industrial chain, the production cost of Micro LED products has gradually decreased, providing strong support for marketing activities. For example, by using smaller chip area and mass transfer technology, the overall average unit pixel cost has been reduced, making Micro LED products more competitive.

Revolutionary Changes and Future Prospects

In 2024, Mini/Micro LED, as an outstanding representative of the new generation of display technology, leads the revolutionary change of display technology, and shows great application potential in intelligent manufacturing, virtual reality, augmented reality and other fields. It is worth noting that in the Mini/Micro LED industry chain, chip link enterprises are relatively concentrated. Under the demand of market growth, related enterprises are actively expanding production capacity. Packaging and module links are relatively mature, and the degree of overlap between enterprises is relatively high. Among them, Mini LED backlight modules have been mass-produced and applied on a large scale, and there are many enterprises entering the market. The industry is in a period of rapid growth.

LED Display Market Differentiation Strategy Will Be the Mainstream

LED display industry economic growth linked to policies. Slowing global economic growth and diminishing policy dividends, especially in the commercial display sector. Industrial stage has passed the general dividend increase period. Move from the elevator stage to the weight-bearing climbing and rock climbing mode. Most products are gradually improving, and there is a dip in end-point demand projects and product line projects this year, leading to price wars.

However, with the new policy dividends such as “new quality productivity”, “super long-term special government bonds” and “implementation plan to promote equipment renewal in the field of culture and tourism”, the driving force for LED displays will be significantly enhanced.

LED Display Companies: Focus on Technology and Branding for

Looking forward to 2024, after four years of market volatility and slow recovery, more and more companies have deeply realized that they can no longer hope to “wait” for the return of market dividends, rely on strong downstream demand and high market prices to drive corporate profits, but should take the initiative. On the one hand, take the initiative to adjust the product structure and seize the growth opportunities in the structural adjustment of the market. On the other hand, LED display companies have also noticed that if they want to develop in the industrial environment with accelerated competition in the global market, branding is the only way. Differentiated technological and product innovation capabilities and a mature supply chain system can enhance their competitiveness in the red ocean market.

Conclusion

In 2024, the US dollar interest rate hike cycle is expected to end, and large-scale sporting events such as the Olympic Games and the European Cup will be held at the same time, stimulating the recovery of global commerce, tourism, commerce, entertainment, retail, hotels and other consumer formats. LED display application scenarios will be activated again. We also look forward to the performance of LED displays in the second half of the year.

September 29, 2024 Angel Huang Product introduction No comments yet

What is the difference between SMD and COB technology and how can I tell the difference?

Introduction

With the rapid development of the commercial display industry in recent years, LED displays are an indispensable part of it, and their technological innovation is changing with each passing day. Among many technologies, SMD (Surface Mount Device) packaging technology and COB (Chip on Board) packaging technology are particularly noteworthy. Today, we will explain the differences between these two technologies in a simple way and show you their respective charms.

SMD (Surface Mount Device) Packaging

First, let’s start with technology. SMD packaging technology is a form of packaging electronic components. SMD, the full name of Surface Mounted Device, means surface mount device. It is a technology widely used in the electronics manufacturing industry to package integrated circuit chips or other electronic components for direct mounting on the surface of a PCB (printed circuit board).

Main features of SMD Packaging:

Small size

SMD-packaged components are small in size, allowing high-density integration, which is conducive to the design of miniaturized and lightweight electronic products.

Lightweight

Since SMD package components do not require pins, the overall structure is lightweight and suitable for applications requiring light weight.

Good high-frequency characteristics

The short pins and short connection paths of SMD packaged components help to reduce inductance and resistance and improve high-frequency performance.

Easy to automate production

SMD packaging components are suitable for the production of automated placing machines, improving production efficiency and quality stability.

Good thermal performance

SMD package components are in direct contact with the PCB surface, which is conducive to heat dissipation and enhances the thermal performance of components.

Easy to repair and maintain

The surface mount of SMD package components makes it easier to repair and replace components.

Package Types

There are various types of SMD packages, including SOIC, QFN, BGA, LGA, etc. Each package type has its own specific advantages and application scenarios.

Technology Development

Since its introduction, SMD packaging technology has developed into one of the mainstream packaging technologies in the electronics manufacturing industry. With the advancement of technology and market demand, SMD packaging technology is also evolving to meet the needs of higher performance, smaller size, and lower cost.

COB (Chip on Board) Packaging

COB packaging technology, the full name of Chip on Board, is a kind of packaging technology that sells the chip directly to the PCB (Printed Circuit Board). This technology is mainly used to solve the problem of LED heat dissipation and realize the tight integration of the chip and circuit board.

Technical principle

COB packaging is to attach the bare chip to the interconnect substrate with conductive or non-conductive glue, and then perform wire bonding to achieve its electrical connection. During the packaging process, if the bare chip is directly exposed to the air, it is vulnerable to pollution or man-made damage, so the chip and bonding leads are usually wrapped with glue to form a so-called “soft package”.

Compact packaging

By combining the packaging and PCB, the chip size can be greatly reduced, the degree of integration can be improved, and the circuit design can be optimized to reduce circuit complexity and improve system stability.

Good stability

The chip is soldered directly to the PCB, so it has good vibration and impact resistance. It can also maintain stability in harsh environments such as high temperature and humidity, prolonging product life.

Good thermal conductivity

Using a thermally conductive adhesive between the chip and the PCB can effectively improve the heat dissipation effect, reduce the impact of heat on the chip, and improve the service life of the chip.

Low manufacturing cost

no pins are required, eliminating some complex connectors and pins processes in the manufacturing process, reducing preparation costs. At the same time, automated production can be realized, reducing labor costs and improving manufacturing efficiency.

Notes:

Maintenance difficulties

Due to the direct sale of the chip and PCB, it is impossible to disassemble or replace the chip separately, generally requiring the replacement of the entire PCB, which increases the cost and difficulty of maintenance.

Reliability dilemma

The chip is embedded in the adhesive, and the digestion process can easily damage the micro-dismantling frame, which may cause the lack of pads and affect the tendency to produce.

The environmental requirements are high

COB packaging does not allow dust, static electricity and other pollution factors in the workshop environment, otherwise it is easy to increase the failure rate.

In general, COB packaging technology is a cost-effective and excellent technology with broad application potential in the field of intelligent electronics. With the further improvement of technology and the expansion of application scenarios, COB packaging technology will continue to play an important role.

What are the differences between SMD and COB technology?

Visual experience

COB LED display, with its surface light source characteristics, brings a more delicate and uniform visual experience to the audience. Compared to SMD point light sources, COB has brighter color performance and better detail processing, making it more suitable for long-term close-up viewing.

Stability and maintainability

Although the SMD display is convenient for on-site maintenance, its overall protection is weak and easily affected by the external environment. The COB display has a higher level of protection due to its overall packaging design, with better waterproof and dustproof performance. However, it should be noted that in the event of a failure, the COB display usually needs to be returned to the factory for repair.

Power consumption and energy efficiency

Since COB uses an unobstructed flip-chip process, its light source is more efficient and consumes less power at the same brightness, saving users electricity bills.

Cost and development

SMD packaging technology is widely used in the market due to its high maturity and low production cost. Although COB technology is theoretically cheaper, the actual cost is still relatively high due to its complex production process and low yield. However, with the continuous advancement of technology and the expansion of production capacity, COB costs are expected to be further reduced.

Conclusion

Nowadays, in the commercial display market, COB and SMD packaging technology have their own strengths and weaknesses. With the continuous growth of high definition display demand, Micro LED display products with higher pixel density are gradually favored by the market. And COB technology has become one of the key technologies to achieve the high pixel density of Micro LED due to its high integrated packaging characteristics. At the same time, with the continuous narrowing of LED screen pitch, the cost advantage of COB technology has become increasingly prominent.

September 29, 2024 Angel Huang Product introduction No comments yet

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Proper maintenance and upkeep of LED display

Introduction:

As a high-tech display device, LED displays are widely used in various settings. However, regular maintenance and care are essential to keep them in optimal working condition and extend their life span. Here are some professional tips to help you maintain and care for your LED displays in daily use.

Maintain the Humidity of the LED Displays Environment

The interior of an LED display is composed of circuit boards and components that require strict humidity control. Any moisture entering the LED display can cause corrosion and short circuits, leading to damage. For example, when using an LED video wall, avoid placing plants underneath, as water vapor released by plants can corrode the display.

Ensure Stable Power Supply and Ground Protection

Ensure a stable power supply and proper grounding protection. Avoid using the display during severe weather, especially thunderstorms. For outdoor advertising LED displays, waterproof measures for power plugs and power lines are necessary to prevent accidents.

Avoid Long-Term Full Bright Playback

Long-term playback of full white, red, green, or blue screens can cause power lines to overheat, damage LED lights, and affect the display’s lifespan.

Reasonable Usage Time

It is recommended that the LED display rest for more than 2 hours daily. During the rainy season, use the display at least once a week to prevent internal components from short circuits caused by moisture.

Correct Switching Sequence

Turn on the control computer first to ensure that it runs normally before turning on the LED display. Turn off the display first, then the computer.

Regular Cleaning and Maintenance

After the LED display has been used for a period of time, the screen needs to be cleaned in time. When cleaning, use a towel to stick alcohol and gently wipe the surface, not a damp cloth.

Avoid Contact with Sharp Objects

The surface of the LED display is fragile and consists of many LED beads. Prevent sharp objects from scratching the surface to avoid damaging the beads. Consider passive and active protective measures, and keep potentially damaging items away from the screen. Opt for high-protection screens like COB LED displays, which use COB packaging technology to protect LED beads and have impact-resistant properties.

Regularly Check for Proper Functioning

After long-term use of LED display, the wires should be checked frequently for damage. Repair or replace damaged wires in a timely manner. Non-professionals should avoid contact with internal circuits to avoid electric shock or damage to the circuit. If there is a problem, please notify professional technicians for appropriate solutions.

Conclusion

By following these measures, you can effectively extend the life of your LED display and maintain its excellent performance. Proper maintenance and care not only reduce repair costs, but also ensure the stable operation of the display in various environments. Hopefully, these tips will help you better maintain and use your LED display.

September 28, 2024 Angel Huang Product introduction No comments yet

LED displays at the 2024 Paris Olympics

Introduction

The 2024 Paris Olympics is not only a great event for sports competitions, but also an important platform to showcase the latest technologies and trends. As an important part of the event, LED displays play a crucial role in these Olympic Games. Through the analysis of the application and development trend of LED displays during the Paris Olympic Games, the future development direction of the LED display industry can be clearly seen.

Popularity of high definition display and large screen

At the 2024 Paris Olympics, the resolution and size of LED displays reached unprecedented heights. High-definition and super-large screens have become the standard visual experience inside and outside the event venues. Modern LED displays offer higher resolution and wider viewing angles than ever before, providing a clearer and more realistic picture. This trend has not only enhanced the viewer’s viewing experience, but has also promoted the advancement of related technologies, including higher pixel density displays and more advanced image processing technology.

Application of flexible LED screens

A distinguishing feature of the Paris Olympics was the widespread use of flexible LED displays. Flexible LED screens can be bent and shaped arbitrarily according to demand, allowing them to adapt to a variety of complex installation environments. For example, LED billboards, LED video wall stage backdrops, and large-scale installation art in venues use this new type of screen. The use of flexible LED screens not only provides greater design freedom, but also provides more innovative possibilities for venue layout and visual display.

Flexible LED screen in 2024 Paris Olympics

Leadership in energy conservation and environmental protection technologies

With the increasing awareness of environmental protection, energy conservation and environmental protection have become the new development direction of the LED display industry. At the Paris Olympics, many LED displays used low-energy technology and recyclable materials. These technologies not only reduce energy consumption but also reduce environmental impact. For example, the use of high-efficiency LED chips and smart dimming technology can significantly reduce power demand, while the use of recyclable materials can help reduce waste.

Enhanced interaction and intelligent capabilities

The Paris Olympics showcased the latest advances in interactive and intelligent LED displays. Displays in many venues are not only used to broadcast event information and advertisements, but also integrate interactive functions. For example, spectators can participate in the event through interactive LED screens, mobile apps or other interactive means. This intelligent feature enhances the audience’s sense of engagement and interactivity, and also provides more marketing opportunities for advertisers.

The future development trend of LED displays

From the application example of the Paris Olympic Games, the future development trend of the LED display industry includes the following aspects:

Higher resolution and larger screen: The continuous advancement of technology will promote the popularity of higher resolution and larger screens, making the visual effect more stunning.

Flexible and innovative applications: The application of flexible LED screens will become increasingly widespread, leading to more innovative visual display solutions.

Green and environmental protection: Energy-saving and environmentally friendly technologies will become industry standards, driving more sustainable solutions.

Intelligent Interaction: Improving intelligent and interactive features will enhance the audience experience and provide new opportunities for advertising and entertainment.

Conclusion

The 2024 Paris Olympic Games showcased the latest trends in the LED display industry. From high definition display, flexible applications to energy saving, environmental protection and intelligent interaction, the progress of LED display technology not only enhances the viewing experience, but also promotes the innovation and application of related technologies. In the future, with the continuous development of technology, LED displays will play an important role in more fields, bringing more exciting and diverse visual experiences.

September 27, 2024 Angel Huang Product introduction No comments yet

The relationship between grey scale and brightness in LED displays

Introduction:

With the continuous advancement of technology, LED displays are playing an increasingly important role in various application scenarios. Whether it is outdoor billboards, casino facilities, or stage backgrounds, LED displays have won wide recognition in the market for their excellent performance and display quality. In the field of LED displays, grayscale and brightness are two crucial parameters that directly affect the quality of the display. However, many users may still have some doubts. This article will delve into the relationship between grayscale and brightness in LED displays and extend it to its application scenarios to help everyone better understand this technology.

Basic concept of grayscale and brightness of LED display

Grayscale

Grayscale refers to the brightness level of individual pixels on an LED display, specifically the brightness level of each color. In general, the higher the gray level, the richer the colors the display can present, and the more refined the image will be. Common grayscale ranges from 8-bit (256 levels) to 16-bit (65,536 levels). For high-end applications, such as casino LED display and stage LED screen, the level of grayscale directly determines the texture and delicacy of the display content.

Brightness

Brightness refers to the intensity of light emitted by an LED display, usually measured in cd/m² (candela per square meter). The brightness level determines the visibility of the display under different ambient light conditions and is an important indicator of the display’s brightness. For example, outdoor LED display requires higher brightness to ensure that they are still clearly visible in direct sunlight.

The close relationship between grayscale and brightness of LED display

Although grayscale and brightness are two separate concepts, they are interrelated and mutually influential in the actual application of LED displays. By adjusting the grayscale levels, precise brightness control can be achieved, so that LED displays can perform well in a variety of brightness. This is particularly important for displays used in stages, entertainment venues, and outdoor advertising, such as stage LED screen and outdoor LED display, which need to provide consistent image quality under different lighting conditions.

Grayscale control methods

Grayscale control is a key technology for LED displays to achieve different brightness levels. There are two common grayscale control methods: current control and pulse width modulation (PWM).

Current control

Principle: This method adjusts the brightness of the LED by changing the current flowing through the LED chip, thus achieving grayscale control. Generally, the brightness of the LED is proportional to the current flowing through it, but for red LEDs, due to saturation, the relationship between brightness and current may not be strictly proportional.

Application: This method is more direct, but in actual applications, attention should be paid to the stability and safety of the current to avoid damage to the LED caused by excessive current. It can be used in applications where grayscale requirements are not high, such as ordinary outdoor LED displays, which can provide decent performance.

Pulse width modulation (PWM)

Principle: PWM technology adjusts the grayscale by periodically changing the width of the light pulse (i.e., duty cycle) to control the LED’s illumination time. At a sufficiently high refresh rate, the human eye cannot perceive the change in brightness, thus achieving a continuous brightness adjustment effect.

Advantages: PWM technology is more suitable for digital control and can effectively reduce power consumption, making it widely used in modern LED displays. Through PWM technology, high grayscale display effects can be easily achieved, enhancing the delicacy and color richness of the image. It has high efficiency and accuracy, making it suitable for scenarios that require high grayscale performance, such as casino LED display and indoor stage LED screen.

Implementation: The scan panel decomposes the grayscale values from the control box and then transmits them serially to the corresponding LEDs in the form of pulses. Each LED has its own pulse width modulator to control the illumination time, enabling precise grayscale control.

Techniques for adjusting brightness with grayscale

The technique of adjusting brightness with grayscale essentially involves changing the overall brightness of the LED display by controlling the grayscale levels. Since there is a direct relationship between grayscale and brightness, adjusting grayscale levels can achieve brightness adjustment.

Relationship between grayscale level and brightness

The higher the grayscale level, the more brightness levels the display can display, allowing for more delicate brightness adjustment effects. In practical applications, the appropriate grayscale level can be selected to match different brightness requirements.

Adjustment process

In the control system of an LED display, grayscale control parameters are adjusted to change the grayscale levels. These parameters may include current size, PWM signal duty cycle, etc. Depending on the adjustment method (change current or PWM), the system will adjust these parameters accordingly to achieve brightness adjustment.

Practical application

In practical applications, the balance between grayscale and brightness is crucial. Although high brightness can have a strong visual impact, long-term viewing can cause eye discomfort. On the other hand, low brightness can lead to loss of image details, affecting the viewing experience. Therefore, it is particularly important to reasonably adjust the grayscale and brightness of the LED display according to different application scenarios.

For example, in high-brightness outdoor environments, in order to ensure that the content of the outdoor LED display is clearly visible, it is usually necessary to increase the brightness of the display. While in indoor low-brightness environments, such as casino LED displays, the brightness can be appropriately reduced to reduce visual fatigue. At the same time, by optimizing grayscale levels, the delicacy and color richness of the image can be further enhanced, providing users with a more comfortable viewing experience.

Conclusion

In conclusion, there is a close relationship between grayscale and brightness in LED displays, which are key factors affecting the display effect. Whether applied to outdoor advertising, entertainment venues, or stage performances, scientifically and reasonably adjusting the grayscale and brightness parameters can fully utilize the performance advantages of LED displays, providing users with a superior and efficient visual experience. With the continuous advancement of technology and the continuous expansion of applications, we have reason to believe that LED displays will show their unique charm and value in more fields.

September 27, 2024 Angel Huang Product introduction No comments yet

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Application scenarios for LED stage screens.

Introduction

Summer, this season full of infinite vitality and passion, is not only a feast of nature, but also a carnival of music and art. Coastal cities around the world have responded to this craze by holding music festivals on the beach, fusing the romance of summer with the passion of music. In these music festivals, LED stage screen provide the audience with the most perfect visual effects with their unique advantages, making every moment of the music festival dazzling.

LED stage screen in beach music festival

Summer new fashion! Beach, Music, LED Stage Screen

When the sea meets the music, what kind of sparks will be created? Songs in various genres such as rock and pop bring a very passionate and energetic music experience. Tens of thousands of music fans gather at the beach to cheer, jump, and swing to the beat.

With the arrival of summer vacation, the beach music festival in coastal cities is on fire, and the influx of large numbers of tourists has driven the development of local catering, accommodation, transportation and other related industries. Beach music festivals are usually located in scenic coastal cities, and their unique natural environment adds natural charm to the music festival. The blue sea and blue sky, golden sand and the passion of music collide, and under the background of the stage LED video wall, it brings unprecedented audio-visual enjoyment to the audience.

LED Stage Screens are Essential in Music Festivals

As a large-scale offline music event driven by content+experience, whether a music festival is attractive depends on how to satisfy consumers in terms of content and experience. Since last year, the number of music festivals has increased, and the audience’s visual effect requirements for the performance have also become higher and higher. LED stage rental screens provide the perfect visual effect protection for the audience with their high brightness, high definition and rich colors. Especially in large outdoor music festivals, beach music festivals, live performances and other scenes, the application of LED screens is even more indispensable.

LED Stage Screen Enhances Music Festival Audio-Visual Experience

On the main stage of the music festival, the led screen for concert stage not only provides the audience with high-quality visual effects, but also enhances the atmosphere and appeal of the performance through dynamic pictures and special effects. With the rhythm and melody of the music, combined with the unique coastal scenery, it brings the audience a more shocking and immersive audio-visual experience.

In addition to the main stage, the beach music festival also features several sub-stages and interactive areas. In these areas, LED stage rental screens also play an important role. By playing music videos, live footage or interactive games, concert LED screens can attract the audience’s attention and enhance participation and interest in the interactive area. At the same time, rental LED screens can also be used as promotional display screens to display content such as sponsor advertisements and event information, increasing the commercial value and publicity effect of the event.

Rizhao College Student Beach Music Festival

Rizhao College Students Beach Music Festival is a youth-themed music festival, inviting outstanding bands and singers from more than 20 colleges and universities across the country, including Shandong University, Shandong Normal University, and Nanjing Institute of the Arts. On stage, the young musicians merged with the animation full of summer elements on the large LED screen, bringing a wonderful performance to the audience.

Jinshan City Beach Music Beer Festival

Since 2013, Jinshan City Beach has hosted eight beer festivals. Beer, music, food, sports, animation, e-sports, hip-hop and other elements are integrated to create a Midsummer Beach Music and Beer Carnival, open the coastal midsummer carnival mode, and ignite a new engine for cultural tourism consumption at night.

American City Outdoor Concert

An outdoor concert held in a U.S. state attracted many music lovers. The LED stage backdrop screen was particularly eye-catching, adding a lot of technology and visual effects to the entire concert. This 5×3 meter LED screen was provided by SRYLED, and a total of 30 1000*500mm rental LED displays were seamlessly spliced together.

SRYLED’s rental LED display has the advantages of high brightness, high contrast and wide viewing angle, ensuring that it is still clearly visible in bright outdoor light environments. In addition, this concert LED display adopts seamless splicing technology, and the picture display is complete without gaps, and the color reproduction is real, bringing a shocking visual experience to the audience.

Our products are not only suitable for concerts, but also widely used in various large-scale outdoor activities, exhibitions and commercial advertising. With high-quality product quality and perfect after-sales services, SRYLED has won the trust and praise of customers.

Conclusion

The music festival has attracted the attention and participation of a large number of young people with its unique atmosphere, diverse event content and strong social attributes, which has fueled the popularity of the LED stage rental market. At the same time, LED stage rental screens also provide a broad application space for the cultural tourism performance market.

September 26, 2024 Angel Huang Product introduction No comments yet

The rapid development of LED large screen.

Introduction:

Standing in New York’s Times Square, every brick under your feet is worth a fortune. Its high value stems not only from the more than 500 million annual visitors, but also from the vibrant, non-stop energy at the heart of the world. Times Square has long become a cultural symbol that can represent New York and even the United States. When you think of Times Square in New York, what do you think of? It is undoubtedly the Nasdaq LED large screen, often hailed as the “world’s largest screen.” This giant LED screen towers over 23 stories tall and spans more than 7 stories wide, capturing global attention with its awe-inspiring scale. In addition, Times Square’s unique geographical location and commercial value make the numerous large LED displays on building facades an excellent platform for brand promotion.

LED large screen in New York's Times Square

Chinese videos dominate the LED large screen of Times Square

Last year, the Times Square giant LED screen became a sensation in China. On mainstream media and social platforms, many users shared how they could show their short videos on this screen across the ocean for just $40. Meanwhile, the “agency shot” business quickly emerged. Agents revealed that about 90% of the content on the screen came from China, with more than 100 placements per day. Those who witnessed it in person noted that there are about 10 large LED screens in various shapes in Times Square, each displaying different content, with video IDs and links to advertising companies. Behind these bold attempts lies a marketing strategy, reflecting the self-entertainment of China’s younger generation.

LED large screen of New York's Times Square

The international appeal of Times Square’s LED large screen

In fact, companies around the world are eager to advertise here. Bright, colorful billboards occupy every corner, with Nasdaq’s large LED screen being the most sought-after. Companies going public are eager to announce their success to the world. For a long time, appearing on the giant LED screen in Times Square was considered a crucial indicator of a company’s rise or fall. Although Chinese companies entered the scene later than their Japanese and Korean counterparts, they have quickly caught up in recent years.

The rise of Chinese companies on the LED large screen of Times Square

In recent years, advertising on the giant LED screen in Times Square has become an essential way for Chinese companies to showcase their brand image, experiencing explosive growth. According to statistics, more than 100 Chinese companies have appeared on Times Square large outdoor display screens. With the continuous progress of China’s LED display technology and innovation, lightweight and transparent LED displays with a strong sense of design have been widely used in outdoor advertising. These screens not only enhance the effectiveness of advertising, but also significantly improve the aesthetics of the city. Since 2011, LED displays made in China have gradually appeared in Times Square, earning widespread praise from international tourists for their world-class color, brightness, and image stability.

The potential of large outdoor display screens in China

Back in China, in recent years, giant LED screens have been installed in major commercial districts in cities such as Beijing, Shanghai, Chengdu, Chongqing, and Changsha. These big LED screen not only innovate in content delivery, but also incorporate new technologies such as corner displays and naked-eye 3D displays. However, these screens currently cater mainly to large corporate advertisers, with very high costs. For example, a large LED display on a mall facade could cost 70,000 RMB per day, while the highest rate for LED screens in airports can reach 1.98 million RMB in four weeks.

Current status and future prospects of domestic large outdoor display screens

At present, China’s large outdoor display screens are mainly concentrated in two areas: large transportation hubs and major commercial districts. Amidst the impact of internet platforms, brands are caught in a whirlwind of traffic anxiety and homogenized content. Some well-known outdoor media companies in China are actively expanding media resources in tourist spots and shopping malls while gradually embracing digital transformation. Especially with the emergence of new technologies such as 5G and the Internet of Things, large outdoor display screens are making a strong comeback.

In 2022, Wojee Media, one of China’s top ten outdoor media companies, launched high-definition naked-eye 3D LED screens and giant LED screens at Shenzhen Houhai Super Headquarters Base and Guangzhou Tianhe CBD Zhujiang New Town, respectively. Industry insiders also indicate that they plan to add Internet advertising services on top of traditional outdoor large LED screen advertising, providing customers with integrated online and offline marketing solutions.

Conclusion: The infinite possibilities of giant LED screen advertising

As technology continues to optimize and upgrade, small and medium-sized businesses may become the new advertisers on large outdoor display screens in the future. However, the generally high costs of large LED displays can create barriers for some small and medium-sized businesses and niche brands. More cost-effective pricing, coupled with more refined and precise advertising strategies, is likely to attract more users.

September 26, 2024 Angel Huang Product introduction No comments yet

Strategies for the development of light pole LED displays.

Introdution:

With the in-depth development of the information society, we have begun to enter the “screen reading era”. Whether it is work, study or entertainment, screens have become an indispensable part of our lives. In this context, light pole LED display, as an important part of smart city construction, are facing unprecedented opportunities and challenges. How to stand out in this highly competitive market is a question that every light pole LED display company needs to think deeply about. Next, this article will explore the development strategies of light pole LED display in today’s era.

Technological Innovation: Enhancing the Quality and Intelligence of Pole LED Display

In the era of screen reading, the audience’s requirements for screen display effects are getting higher and higher. Light pole LED displays must continue to improve in resolution and display quality, using the latest high definition display technology to ensure they can provide clear and bright images in a variety of environments.

With the development of the Internet of Things and 5G technology, intelligence has become an inevitable trend for LED light pole displays. Through the intelligent control system, operators can remotely monitor and manage the content and status of the display screen, realize fault warning and automatic adjustment, and improve operational efficiency and user experience.

Content Diversity: Creating an Attractive Information Platform

Pole LED display is not only a carrier of information transmission, but also a display platform for urban culture and life. By broadcasting news, weather forecasts, traffic information, cultural publicity and other diverse content, it draws the public’s attention and enhances screen use.

Enhancing the interaction between the screen and the audience is an important means of improving appeal. By integrating QR code, NFC and other technologies, the audience can scan the QR code on the screen to obtain more information or participate in interactive activities, such as real-time voting, Q&A, etc., to enhance citizens’ sense of participation and stickiness.

Energy Efficiency: Pursuing Sustainable Development

While pursuing high-efficiency display effects, LED pole screens must also pay attention to energy conservation and environmental protection. The use of low energy LED chips and high efficiency power management systems reduces energy consumption and carbon emissions, in line with the concept of green development.

In terms of material selection, choosing environmentally friendly and recyclable materials minimizes environmental impact. This is not only in line with the current environmental trend, but can also improve brand perception and gain more user and government support.

Customized Services: Meeting Diverse Needs

The needs of different cities and regions vary, and pole LED display companies should offer personalized customization services. Designing and manufacturing screens tailored to the specific requirements of customers can meet the requirements of various applications.

In addition to providing hardware products, enterprises should also provide one-stop solutions, including installation and commissioning, content production, operation and maintenance, and other comprehensive services, to ensure a smooth experience for customers during use.

Brand Building: Enhancing Market Competitiveness

In the face of fierce market competition, the brand is an important asset for the company. By continuously improving product quality and service level, establishing good brand perception, enhancing market recognition and user loyalty. Use a variety of marketing tools to conduct marketing activities, participate in industry exhibitions, online and offline advertising, social media promotion, etc., to expand brand influence and attract more potential customers.

Conclusion

In the “era of screen reading”, if light pole LED display companies want to stand out in fierce competition, they must make continuous efforts in technological innovation, content diversity, energy efficiency, customized services and brand building. Only by keeping up with the trend of the times, seizing market demand, and providing high-quality, high-value-added products and services can they occupy a place in this competitive era, promote the construction of smart cities, and improve the quality of urban life. The development prospects of LED light pole displays are broad and the future is promising. We can provide light pole LED display solutions. If you are interested in this, please contact us at your convenience.

September 25, 2024 Angel Huang Product introduction No comments yet

LED displays installed in the stadium

Introduction:

Nowadays, there are more and more types of LED displays. But their basic principles have not changed. In fact, LED displays are ubiquitous in major sporting events such as the NBA, Olympics, and UEFA European Championship. LED large-screen display systems have replaced traditional lighting and CRT displays and become one of the essential facilities of modern stadiums. Let’s explore the specific requirements for stadium LED displays.

Main uses of stadium LED displays

The stadium LED display mainly displays the live broadcast of the event, game time, scoring, sponsor advertisements, etc., which are generally distributed inside and outside the stadium. It can make the audience feel a very shocking effect, with a different visual experience and enjoyment.

High Safety and Stability: Essential Conditions for Stadium LED Displays

In public places, safety is always a top priority. Sports competitions and large-scale events are watched by a large number of people, and any failure or error can have serious consequences. Therefore, it is a basic need for users to ensure the stability and engineering quality of LED screens. For example, using fiber optic transmission can avoid signal attenuation and ensure that there is no delay in live or rebroadcast pictures. In addition, protective pads can be installed to avoid safety accidents. The use of dual power supply systems is also an important measure. In the event of a power failure along the way, another power supply can be automatically connected to ensure the normal display of the large LED screen.

Diverse Input Interfaces: Enhancing the Functionality of Stadium LED Displays

Stadium LED displays are not only used for live broadcasts from on-site cameras, but can also broadcast TV and satellite programs, play VCD, DVD, LD, and custom video signals, and support various formats such as PAL and NTSC. The display content may also include text and video information from computers. In addition, LED screens need to support connections with the referee system and timing and scoring systems to ensure real-time display of match times and scores.

Environmental Adaptability and Safety: Design Considerations for Stadium LED Displays

Stadium LED displays need to have high fire resistance, protection levels and good heat dissipation. Especially in outdoor sports events, it is necessary to deal with changing climatic conditions. For example, in southern regions, moisture resistance is key, while in high-altitude areas, cold resistance is crucial, and in desert regions, heat dissipation is a primary concern.

Wider Viewing Angles and Higher Refresh Rates: Improving the Viewing Experience

Stadium LED screens need to have a wide viewing angle and high refresh rates to ensure video display clarity. This is especially important when displaying athlete profiles, scores, slow-motion replays, and close-up shots, ensuring the audience can clearly see the content.

Selecting the Appropriate Pixel Pitch Based on Viewing Distance

The pixel pitch of stadium perimeter LED display should be selected according to the viewing distance. For large outdoor stadiums, larger pixel pitches such as P6 or P8 are commonly used. In contrast, for indoor venues where viewers are closer and more densely packed, smaller pixel pitches such as P4 or P5 are more appropriate.

Conclusion

With the continuous development of LED display technology, stadium LED screens not only enhance the audience’s viewing experience, but also become an important tool for event broadcasting, information display and advertising. In the future, with further technological innovation, stadium LED displays will continue to develop in a more efficient and intelligent direction, bringing more exciting experiences to sports events.

September 25, 2024 Angel Huang Product introduction No comments yet

The importance of concert LED displays for the modern stage.

Introduction:

In the world of live entertainment, creating an unforgettable experience is the key to a successful show. This is where a concert LED display becomes indispensable. Modern stage productions are no longer just about music or performance; they are a complete visual and sensory experience. With the integration of concert LED screens, the possibilities for creating stunning visual effects are endless. Let’s explore why a concert LED display is so essential for today’s stage productions.

Enhancing Visual Impact

One of the main reasons why a concert LED display is crucial for modern stage productions is the visual impact it provides. When you attend a concert, it’s not just the music that catches your attention, but also the spectacular visuals that accompany it. A stage LED video wall can transform a simple performance into an immersive experience, drawing the audience deeper into the moment. With vibrant colors, high resolution, and dynamic motion, these displays make every second of performance visually compelling.

Flexibility and Versatility

Another reason to include concert LED displays in stage productions is the flexibility and versatility they offer. Modular LED screens allow creative stage designs that can be customized to fit any venue or theme. Whether you need a large LED wall stage backdrop or smaller displays scattered throughout the stage, these screens can be arranged and configured to meet your exact needs. This modularity allows producers to adapt the visual elements of the show to different settings and audiences, ensuring a unique experience every time.

Improving Audience Engagement

A well-designed concert LED wall can significantly enhance audience engagement. By using LED screens for the stage, artists can connect with their audience on a more personal level. Whether displaying live video feeds, animated visuals, or interactive elements, these screens make the audience feel more involved in the performance. This level of interaction is something traditional stage settings simply can’t match, making concert LED displays a must-have for anyone looking to elevate their stage production.

Seamless Integration with Stage Design

Integrating a concert LED display into the overall stage design is easier than ever. The slim, lightweight design of concert LED screens allows them to blend seamlessly into any stage setup. Whether you’re designing a small, intimate stage or a massive arena setting, these screens can be easily incorporated without disrupting the overall aesthetic. They also offer high levels of brightness and contrast, ensuring visuals are crisp and clear, even in brightly lit environments.

Cost-Effective and Durable

While investing in a concert LED display may seem expensive at first, it’s actually a cost-effective solution in the long run. LED screens for stage are incredibly durable and require minimal maintenance, making them a smart investment for any production company. In addition, because these screens are modular, damaged sections can be replaced individually without the need to purchase a completely new system. This durability and ease of maintenance means you can use your concert LED wall for multiple events over many years, maximizing your return on investment.

Conclusion

In summary, a concert LED display is essential for modern stage productions because of its ability to enhance visual impact, provide flexibility and versatility, improve audience engagement, and seamlessly integrate with stage design. These displays are not just screens; they are tools that can transform a performance into a fully immersive experience. For any stage production looking to captivate and entertain, investing in a high-quality concert LED display is an absolute must.

September 24, 2024 Angel Huang Product introduction No comments yet