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What is the XR Virtual LED Screen?

XR Technology has begun to enter the public’s field of vision. More and more scenes such as concerts, conferences, film shooting scenes, and TV shows have begun to use high-tech and realistic XR technology to realize more possibilities for creation. With the blessing of 5G, the popularization of extended reality XR technology is the general trend. It builds a virtual world and interacts with the real world to finally achieve the perfect integration of virtual and reality.

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What is XR Virtual LED Screen Technology?

XR (Extended Reality) is a term used to describe an environment or interactive behavior that combines virtual and real elements.

Except that XR usually includes AR (augmented reality), VR (virtual reality), and MR (mixed reality), it also has special meaning in film, television, broadcasting, and live entertainment production.

At present, XR has become the mainstream of the virtual studio industry. In the industry description a few years ago, XR is more like a general description of AR and VR technology. It can be used to refer to an integrated system that includes the virtual and real world, and can even be equivalent to a specific motion capture technology, AR application, or VR games.

In the field of content production, it is specifically referred to as a workflow that includes an LED display, a camera tracking system, and a powerful graphics engine. It is a virtual production method that places performers in a virtual world in real-time without the need for a green screen and post-production process.

XR virtual technology combined with LED screen

XR Virtual LED Studio wall green screen is a one-stop solution for almost any films production needed. XR LED wall screen allows you to create unique locations in one room for executing all kinds of ideas for music videos, movies, advertisements, TV shows, online broadcasts.

In combination with the BOLT Camera Robot, you can not only do stunning locations but also use the unreal movement of the camera for great shots.

Through the XR technology + LED screen, the actors are directly exposed to the “real scene”, which greatly saves the cost of film and television production. This innovative production method can directly replace the traditional green screen and obtain higher value. It is becoming the film industry and LED The display industry is very concerned about it.

XR technology has also begun to enter the public’s field of vision, and has been applied to more and more scenes such as concerts, press conferences, movie shooting scenes, and TV shows.

 

The rise of XR technology and the combination of LED screen have made virtual productions shine in the film and television production industry.

The reason why LED display screens are widely used in virtual production is not only because it is more compatible with XR technology, but also has a better boost to the performance of actors’ acting skills and video post-production.

XR video production with LED display screen as the background, first of all, uses real-time rendering technology to restore the photo-level dynamic digital scene on the LED display screen, build the shooting scene, output the composite through the media server, and use the camera tracking system to locate the space and location Information, real-time mapping of the spatial relationship between the characters and the scene, real-time presentation and output of a virtual scene without blind spots, and in this real-time rendering of the shooting scene, actors can directly interact with the virtual and visible scene, this kind of physical reference Compared with the traditional performance without physical objects, the scene allows the actors to experience a more realistic sensory performance environment, allowing the actors to quickly enter the play.

XR Virtual LED vs Green Screen

In the traditional green-screen shooting environment, it often takes a lot of time to perform fine keying and repair the problem of color overflow. Compared with the traditional green screen, the LED display solves this problem. The shooting team can interact with the LED display in the created 3D environment. During this process, the shooting team can not only edit the content in real-time., It can also carry out precise tracking of pixels, and perform perspective correction on high-resolution rendered 3D images.

After the accurate camera tracking system is added, the camera begins to move around the seamlessly combined real and virtual elements in the LED environment. Let the audience watching through the camera’s perspective produce the illusion of fusion and immersion; secondly, since the shooting scene is generated by the LED display, it supports importing conventional pictures, 360° panoramic pictures and videos, 3D models, and external camera signals into the studio to realize the scene Switching freely at any time, LED display stage technology and playback technology have greatly reduced the post-production time and difficulty for the visual special effects department, and the time cost and shooting cost of video production have also been greatly reduced; moreover, the LED stage combined with XR technology is in The highlights, reflections, and rebounds presented on the film reflective suits are more accurate.

Therefore, the use of LED display combined with XR technology for shooting can make the director directly feel the real-time images on the spot, shorten the workflow, and greatly reduce the workload of the later stage. While improving production efficiency, it can also create more magical scenes according to the director’s needs. In addition, virtual production solves the cost of crew transportation and environmental waiting costs for location shooting. Simply put, the crew can produce and modify the required environment at any time without waiting for the rain or sunset.

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Benefits of XR Virtual LED Sreen

Higher flexibility

No need for complicated and expensive set designs. XR Virtual  LED display can be spliced into different shapes to meet the shooting needs. Virtual production background can be changed without limitation to save the cost of set transfer and long-time post-production.

Unlimited creativity

Boundless creativity can be generated and presented on the XR Virtual  LED walls. By interfacing with the camera, LED walls can be virtually extended into a full virtual world even under a single environment.

Realistic restoration

7680Hz extreme high refresh rate, 16bit+ grayscale, 1500nit brightness, accurate color restoration and no color cast from different angles add value to XR Virtual LED screens to restore a realistic filming background without color spill brought from green-screen production.

Real-time production

Virtual environment is being generated on the server in real time. Tweaking is allowed on location to perfect the produced content. The shorten workflows streamline the post-production process and ease budget and time pressure.

Strong compatibility

XR Virtual LED display provides high compatibility & interoperability with the real-time rendering engines (Unreal Engine, Notch), media servers and platforms (Disguise, Pixotope) and tracking equipment systems (Mo-sys, Stype, BlackTrax, Optitrack, Vicon, etc.).

Immersive performance

XR Virtual Dynamic digital background is no doubt providing a more immersive environment to actors and actresses on set to perfect their performance than traditional green or blue screens.

How does XR technology integrate with LED screens?

Through high-quality LED display products, powerful media servers, and camera tracking systems, the display medium (LED/projection bowl screen) and the virtual scene outside the display medium can track the camera’s perspective in real-time, and synthesize with the actual shooting picture in front of the camera lens. Create a sense of infinite space.

Using XR technology, the performance design team can cover the real world outside the LED live screen in real-time, and complete intuitive expansion processing. At the same time, the camera tracking uses MR mixed reality technology, so that the live camera in the live broadcast and the digital camera in the game is always consistent and synchronized. XR extended reality technology can provide high-quality virtual production services for film, TV, and event production.

What are the high requirements for LED display products in the application of XR technology in the film and television industry?

1. High color reproduction and low brightness and high gray technology

High contrast, high color reproduction, and low-brightness and high-gray technology enhance the sense of hierarchy and vividness, which can easily cope with the whole tracking and shooting of the camera. The captured image must display the details and information clearly.

2. Ultra-wide viewing angle

When the camera is shot at various angles, the ultra-wide viewing angle ensures that the screen quality is not lost due to angle changes, maps the spatial relationship between the characters and the scene in real-time, and presents and outputs a virtual scene without blind spots in real-time.

3. High refresh rate

The high refresh rate ensures that no reflected light spots including moiré appear on the screen surface.

4. Super brightness adjustment

Adapt to the brightness of different environments in the virtual studio site, and display better performance.

5. Low latency, real-time monitoring, synchronous switching of any signal

Ultra-low latency ensures that the playback content is displayed synchronously; the rapid switching of virtual scenes in the virtual studio requires real-time monitoring of the screen’s operation on site, and realizes remote control of the content of the display in real-time, feedback problems in time, and proposes solutions.

To ensure normal shooting. At the same time, it is also necessary to ensure that any signal is switched synchronously to adapt to different virtual scenes and abundant signal sources.

What can XR technology bring to the film and television industry?

In virtual studio shooting, compared with the traditional green screen technology, the combination of XR extended reality technology and the display screen allows the director to directly experience the real-time images on the spot, shortening the workflow, greatly reducing the workload of the later stage, and increasing At the same time of production efficiency, it can create more magical scenes according to the director’s needs, and realize the shooting of large scenes in a small space.

XR extended reality technology and LED display are mutually empowering, leading the innovative development of immersive technology and LED display, and will become the vane of virtual production in the film and television industry! With the rapid development of China’s film industrialization process, XR extended reality technology, as the ultimate form of visual presentation in the future, will be popularized on the production line of the film industry just around the corner.

Immersive XR LED Virtual Studio Display Solution

The three-dimensional LED giant screen makes the shooting scene ever-changing. The shooting scene is generated by the three-dimensional LED giant screen. It supports importing conventional pictures, 360° panoramic pictures and videos, three-dimensional models, and external camera signals into the studio to realize the free switching of scenes at any time. The full-view display MG7S series has one screen for universal use, and the personalized advantages of one screen for all kinds of changes, bringing more creative space.

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Reasons for choosing an outdoor naked eye 3D LED large screen display device.

In recent years, the demand for outdoor advertising has continued to rise, and the technology of outdoor LED Large screens has continued to mature.

Outdoor 3D LED Large Screens Display have become the mainstream of today’s media & advertising. High-quality advertising Image, rich colors, and full-feeling dynamic advertising images and videos. At present, the “pattern” of outdoor LED displays has changed. Many businesses have developed a new visual experience, combined with naked-eye 3D display technology, to give people an extremely realistic and highly immersive visual sensory experience.

Outdoor Naked eye 3D LED advertising has fully demonstrated its diverse display charm, so that high-end luxury goods, fast-moving consumer goods, technology products, and other industries have more strong advertising needs and forms.

Wholesale-price-of-outdoor-3D-LED-Display

 

 

Adhaiwell supply outdoor naked-eye 3D LED screen display with a high refresh rate, high grayscale and high contrast can not only express the details of the dark and bright parts clearly and vividly but also can easily display realistic 3D content. The realistic effect makes the audience feel the immersive experience effect.

 

It is understood that the wave tank in Seoul, South Korea, simulates the turbulent 3D LED scene of sea waves, and gives people an immersive feeling through sound effects, light and shadow blending and other forms. It can be seen that the visual sensory experience is gradually becoming a “hard standard” in the development of the latest LED displays.

Compared with the traditional large LED screen, the traditional outdoor display large screenplays an advertisement, making it an important “landscape” and “landmark” of internet celebrity in the city and then adding vitality to the city and the influence of the commercial street. This is the visual art era and the development direction of the big 3D LED screen.

 

It is understood that on October 2, 2020, “Chengdu Taikoo Li Spaceship” was listed on Weibo China’s top 5 real-time search list, with 320 million views and 56,000 discussions. In addition, on the Douyin platform, “Chengdu Taikoo Li Spaceship” is also very popular, with a single video likes 200,000+ and tens of millions of views. Through this case, the emerging naked-eye 3D LED screen technology is even more illustrative, and sometimes creativity and content are more important. People’s pursuit of vision must be creative and novel, cleverly displayed, and interesting in content, rather than a single boring 2D plane display.

Therefore, when the 3D LED screen display is applied, it is necessary to combine technology and creativity, and at the same time, pay attention to the development of the scene. Only in this way can the visual sensory experience of the 3D LED display be more colorful.

 

Application value of outdoor 3D LED screen:

1. Precise delivery, covering the target circle at zero distance

Outdoor large 3D LED screens are mainly concentrated in the urban core CBD business district, traffic arterial roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options. 3D LED large-screen advertisements are concentrated in areas with high and vigorous urban consumer demand and have huge space value. The LED large-screen advertising in the core business district has three characteristics: the cost per 1,000 people per day is as low as $20, the traffic volume is as high as 850,000 per day, and the stay in front of the screen is about 7 minutes per person.

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2. The value of precise marketing and the aggregation of target groups

3D LED large-screen advertisements are concentrated in locations with high consumer demand and economic activity, and closely follow the consumer’s life and work scenes, allowing the target group to lock the brand name at a glance, ensuring the advertising’s effectiveness Accurately reach and improve marketing value. According to related data research, most of the people locked in the outdoor LED screen are people with stable jobs. Among them, 74% of middle and high-level managers, white-collar workers account for more than 60%, and relatively strong spending power, especially focusing on technology products and financial management. , Automobiles, tourism, apparel, real estate, and other products.

Large-Naked-eye-3D-LED-screens

 

 

3. The advertising effect is transformed quickly, which helps the audience to recognize and transform the advertising effect

A very significant feature of outdoor 3D LED large-screen media is that it attracts the attention of target audiences within an effective period of time. Both advertisers and media operators are more inclined to broadcast powerful big brands and various industries on outdoor 3D LED large-screen media. Leading brand advertising, because this kind of media has a greater influence on brand and product impression enhancement, and it has a long time to deepen the impression of audiences, so audience behavior is affected by advertising. It will be important for consumers to purchase in order to generate subsequent behavioral intentions.

4. Demonstrate the value of a “high-end” brand and establish a high-quality brand impressive

Foreseeable from the data, in the eyes of the audience, 3D LED display ads to have more shocking, strong stereoscopic impact, high quality, high-end fashion, huge area, and eye-catching advantages than canvas ads and light box ads. The brand and product advertisements put on it have a “high-end” impressive value, which improves the audience’s acceptance of the brand.

5. Effectively cover the audience with a high reaching rate

The large outdoor 3D LED screen has a large LED screen area, clear picture quality, brilliant colors, and can bring strong visual impact. It is easy to attract the attention of the audience. This is conducive to the effective transmission and understanding of the information of the 3D LED large-screen media, and the audience coverage is wide. The characteristics of the system can achieve a very high rate of attainment.

6. Unique space value

Most of the outdoor large 3D LED screens are set up in the city’s core business districts and other places with a large flow of people. With the development of society and the improvement of people’s living standards, these prosperous business districts and functional places have become the mainstream of the urban population. The main event venue, so outdoor 3D LED large screen media has the characteristics of scarcity, core, etc., this media form has great marketing value and quality.

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With the widespread application of 5G and 8K technologies, the future of naked-eye 3D high-definition LED displays is even more immeasurable. The upgrade of outdoor LED displays is also imperative to make outdoor 3D LED large screens more intelligent. MuenLED has rich case experience for LED large screens, helping various fields and industries to provide high-quality commercial display solutions experts.

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World famous naked eye 3D LED advert creative design

Naked eye 3D vision is full of “deterrents”. Every time the naked eye 3D videos appear, it will attract a large number of passers-by audiences.

Kérastase Naked-eye 3D Video

 

 

 

Adhaiwell collected a variety of Famous Naked-eye 3D Ads Creative Cases from different countries today to see which one is more attractive to you.

Naked-eye 3D means that the naked eye can directly see the stereoscopic visual effect without using external equipment such as glasses and helmets on the special LED screen. The imaging principle of naked-eye 3D basically comes from human binocular parallax.

Naked eye visual effect ≠ Glasses-free 3D technology. The naked-eye 3D visual effect is more of a pseudo-three-dimensional effect formed by optical illusion, while naked-eye 3D is an imaging technology. Glasses-free 3D technology, the current mainstream mainly includes light barrier technology, lenticular lens technology, integrated imaging technology, etc.

Most of the naked-eye 3D LED animation videos listed in this article to belong to naked-eye 3D visual effects. Although they are not Glasses-free 3D technology in the true sense, they present various surprising three-dimensional effects through the creativity of designers.

Powercell Skinmunity Naked eye 3D Video

 

The selected naked-eye 3D LED animation videos come from more than 10 countries, including China, the United States, the United Kingdom, Russia, South Korea, Germany, Japan, Italy, Bulgaria, Slovakia, Romania, Serbia, Mozambique, and the Czech Republic, and are represented in form, content, and concept.

What new possibilities are there for naked-eye 3D visual effects or technologies in the future? We hope that this simple collection can bring some inspiration to relevant designers.

01

South Korea:

Naked Eye 3D: Soft Life

What would it be like to turn a rigid and boring life into a soft state?

Naked Eye 3D Soft Life Korea

Naked Eye 3D Dog Korea

 

D’strict, a creative team from South Korea, turned this vision into reality, where people, objects or animals, and plants in everyday life become soft and flexible, they collide with each other in a 3D “closed space”, but live in harmony, giving the passing audience a chance Bring a relaxing and pleasant visual sensory experience.

02

Chengdu, China

Xiaomi Mobile phone naked eye 3D animation

New product launching

Xiaomi Mobile Naked eye 3D Animation Video Announce

 

The naked-eye 3D CG image created for the Xiaomi Mi 11 made the Xiaomi mobile phone fly out of the 3D LED screen and exhibited it in the real scene of the naked-eye 3D large screen in Chengdu. The shocking vision of the huge mobile phone breaking through the screen attracted the crowd to stop and watch, and the super visual impact further highlighted the thin and light body design of Xiaomi’s new flagship phone and the brilliant color glass transparency.

Naked eye 3D Panda in China

 

Baby panda stealing the limelight on the streets of Chengdu

Watch them eat bamboo and play.

You can watch the naked-eye 3D LED video all day.

03

Italy

Naked eye 3D DNA City Life

Italy naked eye 3D DNA city life

 

Italian artist Fabio Volpi created a naked-eye 3D digital artwork for a building on the streets of Milan. This naked-eye 3D visual image creative comes from the DNA sequence. Through this work, the artist expresses that each building may have its own life and also enriches urban culture Life.

 

04

Russia & USA:

Naked eye 3D shows in Times Square, New York

Naked eye 3D show in Times Square New York

 

Russian creative team RADUGADESIGN’s recent new work for the ZAZ10TS competition, facing the challenge of Alone Together (group loneliness), in the naked-eye 3D video, expresses people’s general desire to leave where they are and get out as soon as possible, although no one knows if all this What can we have when it happens

05

South Korea:

Naked Eye 3D: Dancing People

What would it be like to mix people of different cultures and personalities together?

Naked Eye 3D Dancing People in Korea

Naked Eye 3D Dancing People Korea

Naked Eye 3D Dancing People Artistic Expression

The naked-eye 3D LED animation work “Artistic Expression” created by the Korean creative team d’strict shows the dancing of two people with no obvious identity in a 3D closed space.

They reach out and touch each other, as if to break free from the shackles of spatial dimensions, in the digital world. Traveling back and forth with the real world, and finally getting together again, the creative team hopes to present a vision of a future harmonious world through this naked-eye 3D work.

06

USA

Naked Eye 3D: Street New York

LOUIS VUITTON 5th Avenue VR Concept

 

Naked eye 3D Ball face

Taking inspiration from the world around him, Shane blends computer graphics into realistic contexts in an attempt to form public art exhibits. His hyperreal style, which frequently defies the laws of physics, plays with space, time, and texture to create feasts for the eyes.

Naked eye 3D Aquarium soggy potato chips in glass jar

Naked eye 3D Chips Aquarium:   Looks like soggy potato chips in the water of a glass jar.

3D Ball in tunnel of building

 

Within each concept, seemingly mundane real-world settings are transformed into eye-catching installations, blurring the line between fiction and reality.

A sea of spherical objects that swirl around the space, ricocheting off the walls, windows, and each other. The artwork went viral after it captivated viewers on social media, accruing over 17 million views online.

07

Japan

Naked eye 3D video shows advertising creativity

Japan naked eye 3D cat

 

The 3D cat swiped the 3D LED screen as soon as it debuted.

Different from the common cool style of advertising.

The naked eye 3D cat video sends a lazy beauty to the rushing office workers.

 

Nike naked eye 3D vidoe ads

 

 

Nike’s anniversary naked-eye 3D LED ad

Fusion of Japanese style + mechanical sense

After seeing the 3D video ad, I want to place an order at once.

The commercial value of a naked-eye 3D large led screen is extremely high.

The naked eye 3D LED advertising is actually a 3D visual effect creative + advanced 3D LED Screen + specific observation position.

Ocean waves, spaceships, light rails, pandas, lions, star appearances… All these elements have become the inspiration for the creation of naked-eye 3D advertising videos. The outdoor 3D LED media industry is quietly emerging with a technology trend of glasses-free 3D vision.

Artists and designers from all over the world have poured in to use their creative visual imaginations to create refreshing three-dimensional effects for outdoor media, and push them on the Internet and social hot searches, arousing the curiosity and onlookers of the audience.

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Tips for choosing the right LED display?

Introduction:

How to choose the correct LED display model? What are the selection skills? This article summarizes the relevant content of LED display selection, which we can learn from, allowing you to easily choose the correct LED display.

Select by pixel pitch

There are many specifications and sizes of LED display pixel pitch, such as P1.25, P1.53, P1.56, P1.86, P2.0, P2.5, which are suitable for indoors, while P3, P5, P8, P10 are suitable for outdoors. Of course, the pitch and display effects of different sizes are different, and you need to choose according to the actual situation. Generally speaking, the smaller the pixel pitch, the higher the resolution and the clearer the image, but the price is also relatively high.

Pixel pitch of LED display

Select according to the brightness of the LED display

Choose the appropriate brightness according to the lighting conditions of the installation environment. The brightness requirements of indoor LED displays and outdoor LED displays are different, such as indoor requirements for brightness greater than 800cd/m², semi-indoor requirements for brightness greater than 2000cd/m², and outdoor requirements for brightness greater than 4000cd/m² or greater than 8000cd/m². Generally, the outdoor environment has strong lighting, and the brightness requirements of LED displays will be higher, so pay special attention to this detail when selecting models.

High brightness outdoor LED display

According to the aspect ratio of the LED display screen

Determine the size of the display screen according to the installation space and actual needs. The length-width ratio of the installed LED display will directly affect the viewing effect, so the length-width ratio of the LED display screen is also an important factor to consider in the selection. General graphic screens do not have a fixed ratio, but are mainly determined in combination with the display content. The most common aspect ratio of video screens is generally 4:3, 16:9, etc.

Indoor LED display

Select by display refresh rate

The higher the refresh rate of the LED display, the more stable and smooth the picture. Usually choose an LED display with a refresh rate higher than 1000 Hz or 3000 Hz to ensure a good viewing experience and avoid water ripples and other phenomena.

Select according to the control method

There are many control methods for LED displays, such as WIFI wireless control, RF wireless control, GPRS wireless control, 4G full Netcom wireless control, 3G (WCDMA) wireless control, fully automatic control, timing control, etc. Choose the appropriate control method according to the actual use needs. At the same time, consider the convenience, stability and scalability of the control, so as to meet more functional requirements in future use.

Select by LED display color

LED displays can be divided into monochrome screens, dual-color screens or full-color screens, among which LED monochrome displays are light-emitting screens with only one color, and the display effect is not very good; LED dual-color screens are generally composed of two red+green LED diodes, which can present subtitles, pictures, etc. LED full-color displays are rich in color and can present various pictures, videos, subtitles, etc. At present, LED dual color displays and LED full color displays are more commonly used.

monochrome LED screens
Full-color LED display

Conclusion

In summary, through the above six tips, I hope to help you in the selection of LED displays. Finally, you still need to choose according to your own situation and needs. For more information, please contact us atMuenLED, and we will contact you as soon as possible.

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Outdoor 3D LED Advertising – The Future of LED Display Marketing is Unlimited

In recent years, LED Advertising Display has achieved relatively rapid development in both technology and application creativity. Transparent LED screens Display, Glasses-free 3D LED display technology, and other new technologies and new ideas emerge in an endless stream. MuenLED display products, which can be flexibly combined and LED screens can be small or large, indoor or outdoor, have merged and collided with new LED technologies, resulting in innovative applications such as curved LED screens and dynamic LED poster display, which broadened the application range of LED advertising displays.

Compared with other outdoor advertising media solutions, LED advertising has unique communication value. For example, the Glass Curtain Wall Transparent LED Display, on the one hand, has a clear and eye-catching picture, dazzling colors, high transparency, wide viewing angle, and has a strong visual impact; on the other hand, it has a high arrival rate and wide coverage. At present, glass curtain wall transparent LED displays are generally installed on buildings with glass curtain walls, such as commercial buildings, banks, large shopping malls, shopping malls, theaters, etc. These places are mostly urban business districts, arterial roads, and densely populated places.

 

In addition to basic publishing and exposure functions, LED media advertisements set up in the city’s core business districts also have a special function to promote consumption: 3D LED display that vividly displays brand new content when consumers are standing at the door of the mall and hesitatesLarge Naked eye 3D LED screens can accelerate consumers’ purchasing decisions. Internet celebrity superstars live broadcast to sell the brand mobile phone  by 3D LED Screen.

Outdoor-LED-Advertising---LED-Display-Marketing-Future-Trends

 

LED technology continues to make new breakthroughs, and its applications are becoming more and more extensive. Compared with other outdoor media solutions,Large Naked eye 3D LED screens display videos and dynamic pictures, and the audience “cost per thousand” is lower, and advertisers’ investment is not high.

 

Outdoor-LED-Advertising---LED-Display-Marketing-Future-Trends-Unlimited

 

Large Naked eye 3D LED screens are a necessity for the modern development of urban landscapes in the future. “It is precise because of the brilliant and colorful LED screen that a city can show the charm of people’s diversified life as much as possible, and demonstrate the vitality of the city. With the development of 5G, LED advertising will shine even more.”

 

LED outdoor advertising screens not only fill the gaps in the night landscape of third- and fourth-tier cities, but also urban image buildings equipped with LED outdoor advertising screens are expected to become a new landmark of the city. Most third- and fourth-tier cities are still waiting or are just being developed, which will attract more and more LED display manufacturers to sink the marketing and seek business opportunities in emerging third- and fourth-tier cities.

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How does LED video processor work in LED display?

Introduction

With the development of technology, in the world of digital signage and large-scale displays, LED screens have become the go-to solution for high-quality, vibrant visuals. As one of the core accessories of LED display systems, LED video processors plays a crucial role in ensuring that screen content is clear, accurate and presented in the correct format. So, how does the video processor control the LED display? In this blog, we will deeply analyze the main functions of the LED video processor and how it optimizes the performance of LED displays.

indoor stage LED screen

What is an LED video processor?

An LED video processor, often referred to as the “brain” of an LED display system, is a specialized hardware device designed to take video input signals, process them, and deliver them in a way that the LED display can properly interpret and display.

While LED screens can display a variety of resolutions, they often rely on video processors to ensure that the input video is compatible with the screen’s resolution, aspect ratio, and color settings.

LED video processor LED controller

What are the components of an LED video processor?

An LED video processor is composed of several key components, including an input interface module (for receiving various video signals), a signal processing chip (responsible for image processing and signal conversion), an output interface module (for transmitting the processed signal to the LED display), a control system (for managing display settings), and memory and power modules (to ensure stable system operation). These components work together to ensure that video signals are displayed on the LED screen with optimal quality.

LED video controller

How does an LED video processor work?

An LED video processor acts as an intermediary between the video source (e.g., a computer, camera, or media player) and the LED display. Here’s a step-by-step look at how the processor controls the LED screen:

Signal conversion

The LED video processor can receive input signals from different sources such as HDMI, DVI or VGA. The processor converts these signals into a format that the LED display can understand. Different displays may have different requirements, so this conversion process ensures that the screen works regardless of the signal source.

Scaling and resolution matching

One of the main functions of an video processor is to adjust the resolution of the input video to match the original resolution of the LED screen. For example, if the LED screen resolution is 1920×1080 and the input video is 1280×720, the processor will enlarge the video to fit the screen without losing quality. Correct scaling ensures that content is not distorted or pixelated.

Color correction and calibration

LED displays require precise color control to ensure that content is vibrant and accurate. LED video processors adjust parameters such as color range, brightness, and contrast to optimize image quality. This is especially important for large displays, where consistent color and brightness are essential.

Image processing

To further enhance video quality, video processors use a variety of image processing techniques. These techniques include deinterlacing, noise reduction, and motion compensation, which help eliminate visual imperfections and improve image clarity.

Multi-window and picture-in-picture (PIP) capabilities

Advanced LED video processors allow users to display multiple video sources simultaneously. This feature is useful for large events or digital signage, where multiple content can be displayed simultaneously. For example, you can display live videos, slideshows, and logos in different areas of the same screen.

Synchronization and latency reduction

LED video wall processors ensure that all parts of a large display remain in sync. Without synchronization, different screen areas may display different video frames, resulting in inconsistent images. Modern video processor also minimize latency, ensuring that the content displayed on the screen is as close to real-time as possible.

Edge blending and image stitching

For display settings using multiple LED panels, the video processor provides edge blending and image stitching capabilities. This helps create a seamless visual effect between different panels, ensuring smooth image transitions and a more harmonious overall display.

LED video processor control steps

Why are LED video processors essential?

Without a dedicated video processor, an LED display would not be able to efficiently handle input from various sources. Here are some reasons why LED video processors are indispensable:

Better image quality

Ensure that the video displayed on the LED screen is clear, vibrant, and aligned with the screen resolution.

Flexible input

Can connect and process multiple video sources, eliminating the need for multiple devices.

Synchronization

Ensure that the display of different panels remains synchronized, providing a smooth and consistent viewing experience.

Content management

It provides advanced content management capabilities such as multi-window display and real-time updates.

Video Processor

Conclusion

In conclusion, an LED video processor is a key component in any LED display system. By handling signal conversion, scaling, color correction, and synchronization, the video processor ensures that content is displayed on the screen in the best quality. Whether setting up a large outdoor LED screen or a small indoor LED display, choosing the right video processor can significantly impact the performance of the LED display.

Understanding how these processors work will not only help maintain a high-quality visual experience, but also ensure the efficient and reliable operation of LED display systems.

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Innovative use cases for naked eye 3D LED screens

Introduction

Harbin is known as the “Little Paris of the East”. As a city landmark, Harbin Central Street has become the city’s business card with its long history, unique European style and strong cultural heritage, attracting tourists from all over the world. During this year’s National Day, a new landmark appeared on Central Street – a naked eye 3D LED screen, lighting up Central Street and showing a visual feast in the city.

3D LED screen

Naked eye 3D LED screen, new business card of Central Street

Not long ago, Central Street welcomed a striking new partner – the naked eye 3D LED screen. The LED screen area of 450 square meters is like a bright pearl, standing proudly above the building. The three-dimensional picture played on the large LED screen is like a dreamy picture scroll, instantly adding a touch of bright color to Central Street. It has become the new business card of Central Street, giving this historic street new vitality and vitality.

naked eye 3D LED screen

Focus of the National Day holiday

The 3D LED screen is incarnated as the “Red Ocean”, which has become one of the most striking highlights of the National Day holiday due to its unique display effect. The bright red five-star red flag flying on the screen and the festive atmosphere of Central Street reflect each other, making tourists feel deep patriotism. Tourists stopped to watch, take photos and witness this unforgettable National Day moment together.

large LED screen

Lifelike naked eye 3D LED screen, a visual feast

The display effect of the naked-eye 3D LED screen is extremely amazing. It makes full use of advanced 3D display technology to make the picture three-dimensional and vivid, as if it is within reach. Whether it is the vast spaceship shuttling between galaxies, the mysterious alien landing on Earth, or the auspicious scene of the auspicious dragon, it is perfectly displayed on this large LED screen. These 3D content not only make visitors feel an unprecedented visual impact, but also make them feel like they are in a dreamy world.

naked eye 3D LED screen

Brand exposure, win-win situation for all parties

The naked eye 3D LED display has a stunning display effect, and its advertising value cannot be ignored. It is located above the commercial center, with a superior geographical location and huge traffic. As a high-end advertising platform, the large screen can give brands unlimited exposure. Through vivid and intuitive advertising information, brand perception is more deeply rooted in people’s hearts. Therefore, it has become the first choice for high-end brands to advertise, achieving a win-win situation for all parties.

Large LED display

Finish

With the end of the National Day holiday, the popularity of the naked eye 3D LED screen has not subsided. It still attracts the attention of countless tourists with its unique charm and attraction. And Central Street has become more vivid and interesting because of the addition of this large screen. I believe that in the future, this naked eye 3D large LED screen will continue to inject new vitality and charm into the city and become an unforgettable place in the hearts of more people.

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The D-Series is different from regular rental LED screens.

Introduction

In today’s world of event screen technology, choosing between the D Series and regular rental LED screens can significantly impact the quality of visual presentations. Understanding the differences between these two options is crucial when deciding on the best solution for your needs.

In today’s world of event screen technology, choosing between the D Series and regular rental LED screens can significantly impact the quality of visual presentations. Understanding the differences between these two options is crucial when deciding on the best solution for your needs. Below, we explore the key advantages of D Series screens over regular rental LED screens, providing insights on display quality, durability, customization options, and overall performance.

D Series Advantage Analysis

 

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1. Superior Display Quality

The D Series LED display utilizes advanced technology with a 7680Hz ultra-high resolution and a high refresh rate. It offers exceptional color reproduction, delivering crisp images and vibrant colors, creating an immersive viewing experience for the audience. When compared to conventional rental screens, the D Series stands out with its superior visual performance.

D Series LED display

 

2. Stable and Reliable Performance

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D Series screens undergo rigorous quality control and durability tests to ensure their stability and reliability, even in demanding conditions. With a dual-signal backup interface, these screens can maintain stable performance during long-term operations or under high-load environments. Regular rental screens, on the other hand, may suffer from inconsistent performance due to varying quality standards.

3. Flexible Customization Options

One of the D Series’ standout features is its ability to offer flexible customization options. Whether it’s adjusting the size, appearance, or functionality, the D Series can be tailored to meet specific customer needs. Regular rental screens, however, often lack these customization capabilities and may not cater to unique requirements as effectively.

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4. Professional After-Sales Support

D Series screens come with comprehensive after-sales services, including installation, setup, maintenance, and technical support. In case of any issues during use, customers can reach out to a dedicated support team for quick resolution. In contrast, after-sales service for regular rental screens may not be as extensive, potentially leading to inconveniences.

5. Affordable Pricing

While the D Series offers cutting-edge features, regular rental LED screens are more budget-friendly. For customers with tighter budgets, regular screens provide a cost-effective solution. Although their performance may not match the D Series, they are sufficient for basic display needs.

6. Broad Application Range

Regular rental screens are widely used in various scenarios, such as conferences, exhibitions, and celebrations. Their simple, elegant design and practical features meet the demands of many users. Despite not offering the advanced technical capabilities of the D Series, regular rental screens still have their place in the market, especially where high-end performance isn’t a priority.

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Conclusion

Both the D Series and regular rental LED screens have their respective advantages. The D Series shines with its superior display quality, stable performance, flexible customization, and excellent after-sales service, while regular rental screens are praised for their affordability and versatility. Choosing the right solution ultimately depends on your specific needs and budget. Whether you opt for high-end features or a cost-effective option, both screens can offer a satisfactory experience.

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Outdoor 3D LED Screens Redefine Marketing Strategy

In the dynamic landscape of marketing, outdoor 3D LED screens have emerged as a versatile and impactful medium. MuenLED, a pioneer in 3D LED screen manufacturing, is at the forefront of transforming conventional advertising methods into interactive, engaging experiences.

Let’s delve into how MuenLED is reshaping the industry narrative with real-world case studies that showcase the potential of Outdoor 3D LED screens.

 

1. Urban Spaces: Driving Public Discourse

Captivating Attention, Fostering Awareness

Outdoor 3D LED Screens act as a canvas for public institutions, businesses, and organizations to broadcast essential information. Naked eye 3D LED screens become dynamic platforms for disseminating critical announcements, public notices, and societal news, enriching the public’s understanding of current affairs.

Glasses-free 3D LED screen

 

On November 9th, in celebration of “National Fire Day,” 3D LED screens featured a compelling 3D public service campaign. The immersive Glasses-free 3D LED screen video content showcased real firefighters in action, creating a mobile classroom for the public to learn about fire safety.

Naked Eye 3D content creation

This innovative approach garnered local government support, making the 3D LED Display a focal point in urban spaces.

2. Channel Sales: Unleashing Offline Screens

Innovative Fan Engagement and Brand Promotion

To pioneer a unique strategy, merging fan marketing with brand promotion. By accumulating online orders, brands can unlock opportunities for offline screen displays based on order volume or purchase amounts.

3D LED video wall technology

 

Recently, home appliance brand Yunmi Technology partnered with celebrity endorser Tian Xiwei. They leveraged Naked Eye 3D interactive displays in Chongqing’s Liberation Monument to showcase an ad after achieving 10,000 additional product sales through online channels. This not only engaged fans but also provided Yunmi Technology with extensive exposure, reinforcing the brand’s presence in the market.

This approach not only breaks the constraints of time and space but also enhances brand visibility and reputation, offering a comprehensive and targeted marketing strategy.

3. Sub-surface Events: Creating Interactive Marketing

Breaking Traditional Ad Models, Amplifying Social Impact

Explores innovative and entertaining methods by combining outdoor 3D LED screens with offline events, disrupting traditional advertising models and fostering deeper interactions between brands and audiences.

Leading with content and followed by social engagement, brands like TonTon creatively used 3D LED screens in Shenzhen Bay to organize a “check-in” event. This social media-driven campaign exponentially magnified the impact of offline promotions, creating a lasting buzz.

Naked Eye 3D display technology

 

Furthermore, food delivery giant Meituan and Skittles organized offline events beneath 3D LED screens, enhancing brand visibility and providing consumers with memorable experiences.

By seamlessly integrating online and offline channels, outdoor 3D LED screens bridge the gap between brands and consumers. This not only transforms content marketing into event-driven marketing but also creates a holistic consumer journey, solidifying brand-customer relationships

Conclusion: Shaping the Future of Outdoor Advertising

MuenLED’s expertise in manufacturing outdoor 3D LED screens coupled with its innovative marketing strategies positions it as a leader in the industry. By showcasing real-world examples, we see how outdoor 3D LED screens transcend traditional advertising, becoming catalysts for societal engagement and brand-consumer interactions.

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What 3D LED displays will be needed in the city?

In the heart of the bustling city of Xiamen, China,  a new spectacle has emerged that’s turning heads and capturing the imagination of both locals and visitors alike. The introduction of the first Naked-eye 3D LED Display at the SM Square is not just a technological marvel but a testament to the city’s commitment to innovation and urban transformation. Adhaiwell will delve into the world of naked-eye 3D technology, exploring its impact on urban environments and the reasons why cities are embracing it as a new standard for public displays.

What Are Naked-Eye 3D LED Displays?

Naked-eye 3D LED Displays are a cutting-edge technology that allows viewers to experience 3D effects without the need for special glasses or headgear. These displays use advanced algorithms and precise alignment of pixels to create an illusion of depth that tricks the human eye into perceiving a three-dimensional image. Unlike traditional 3D Displays that require polarized glasses to separate images for each eye, Naked-eye 3D LED Displays are accessible to everyone, making them ideal for public spaces.

These3D LED Displays are typically large with L shaped LED Screen and vibrant, designed to captivate audiences with their lifelike animations and detailed imagery. They are capable of rendering complex scenes with high levels of realism, from the textures of a spaceship’s metallic surface to the subtle movements of a character’s facial expressions.

3D LED Screen Impact on Urban Environments

The integration of Naked-eye 3D LED Displays into urban landscapes brings a dynamic and interactive element that enhances the city’s aesthetic appeal. These 3D LED Screens are not just visual attractions; they serve as a canvas for storytelling, cultural expression, and community engagement. By transforming static spaces into vibrant, living scenes, cities can foster a sense of place and identity that resonates with residents and visitors.

Moreover, these 3D LED Displays can play a pivotal role in urban revitalization projects. They can breathe new life into aging commercial districts, attracting foot traffic and stimulating economic activity. The allure of a 3D LED display can also serve as a focal point for city events and festivals, drawing crowds and creating a hub of activity that energizes the urban core.

How Do 3D LED Screen Displays Work?

The magic of Naked-eye 3D LED Displays lies in their sophisticated technology. These 3D LED Screens use a technique known as parallax barrier or lenticular lens technology, which directs different images to each eye, creating the perception of depth. The parallax barrier is a layer placed over the LED screen that has a series of vertical slits or lenticules that allow light to pass through at specific angles.

The 3D LED Display’s software is responsible for rendering two slightly offset images that correspond to the left and right eye’s perspective. As viewers stand at different positions relative to the screen, their eyes receive these offset images, and the brain combines them into a single, three-dimensional image.

This technology requires precise synchronization between the LED Display hardware and the 3D Content being shown. High refresh rates and rapid response times are essential to avoid flickering or ghosting effects that can detract from the 3D experience.

Why Are 3D LED Displays Important for Cities?

Naked-eye 3D LED Displays are important for cities for several compelling reasons.

Firstly, they serve as a magnet for tourism. The novelty and spectacle of 3D LED Displays can draw visitors from around the world, boosting the local economy through increased tourism spending. They can also become iconic landmarks that define a city’s identity, much like the Eiffel Tower in Paris or the Statue of Liberty in New York.

Secondly, these 3D LED Displays can act as platforms for public art and advertising, offering innovative ways to engage with the community. They can be used to showcase local talent, promote cultural events, or broadcast important messages, making them versatile tools for community building.

Moreover, the presence of such technology indicates a city’s commitment to innovation and progress. It can attract businesses and investors looking for forward-thinking urban environments, potentially leading to further technological advancements and economic growth.

Lastly, Naked-eye 3D LED Displays can contribute to the city’s sustainability goals by providing energy-efficient alternatives to traditional billboards and screens. With advancements in LED screen technology, these LED displays can be designed to consume less power while delivering high-quality visuals.

The Case of 3D LED Display at Xiamen SM

Xiamen SM’s pioneering implementation of a Naked-eye 3D LED Display is a prime example of how such technology can transform a city’s landscape. Strategically located at the confluence of major traffic arteries, the 3D LED Display is a central attraction that captivates the attention of commuters and visitors alike. Its proximity to key transportation hubs, including the Gaoxqi International Airport and the Xiamen Railway Station, ensures high visibility and accessibility.

The 3D LED Display’s impact extends beyond mere visual appeal. It has become a social phenomenon, prompting people to pause, engage, and share their experiences on social media. This organic marketing has elevated the SM Square’s status as a must-visit destination, enhancing the area’s vibrancy and economic activity.

Furthermore, the 3D LED Display’s high-definition visuals and lifelike animations have set a new standard for public displays in Xiamen. It showcases the city’s embrace of modern technology and its ambition to be at the forefront of urban innovation.

3D LED Display Enhancing Social Interaction

The introduction of the Naked-eye 3D LED Display at Xiamen SM has not only provided a visual feast but also become a catalyst for social interaction. The 3D LED Display’s ability to captivate audiences has naturally led to increased foot traffic in the area, fostering a sense of community and shared experience.

Visitors are encouraged to interact with the display, taking photos and videos to share on social media platforms, which in turn generates buzz and attracts more visitors. This digital engagement extends the impact of the display beyond the physical space, creating a ripple effect that enhances the city’s online presence and reputation as a tech-savvy destination.

Moreover, the 3D LED Display can be programmed to respond to audience interactions, such as through motion sensors or mobile app integrations, further blurring the lines between the viewer and the viewed. This interactivity can lead to unique, personalized experiences that resonate with individuals and encourage repeat visits.

The social aspect of the Naked-eye 3D LED Display also extends to its potential use in public messaging and community announcements. It can serve as a platform for emergency alerts, public service announcements, or celebrations, making it a versatile tool for civic communication.

The Future of Urban Displays

As we look to the future, the role of urban displays like the Naked-eye 3D LED Display at Xiamen SM is poised to evolve and integrate even more seamlessly into the fabric of city life. The potential for growth in this technology is vast, with several exciting developments on the horizon.

One such advancement is the integration of augmented reality (AR) and virtual reality (VR) technologies with 3D displays. This fusion could create immersive environments where digital content is superimposed onto the physical world, offering interactive experiences that engage multiple senses.

Another area of development is the customization of content based on real-time data. 3D LED Displays could adapt to current events, weather conditions, or even the demographics of the audience, providing a personalized experience that is both timely and relevant.

The future also holds the promise of more energy-efficient displays, harnessing renewable energy sources and employing advanced materials that reduce power consumption without compromising on visual quality.

Furthermore, as cities become smarter, these displays could be part of a larger network of interconnected devices, contributing to the overall intelligence and functionality of urban spaces. They could serve as nodes for information dissemination, environmental monitoring, and even traffic management.

Challenges and Considerations of 3D LED Display

While the benefits of naked-eye 3D LED displays are numerous, they also present certain challenges and considerations that cities must address. One of the primary concerns is the cost of implementation and maintenance. These high-tech displays require significant investment, both in terms of initial setup and ongoing upkeep.

Another challenge is ensuring the content displayed is appropriate and sensitive to the diverse audience that may view it. Cities must develop guidelines and review processes to prevent the dissemination of offensive or inappropriate material.

Public safety is also a critical consideration. With the potential for large crowds drawn to these displays, especially during peak times or special events, adequate crowd management and emergency preparedness plans must be in place.

Environmental impact is another factor that cannot be overlooked. While LED technology is generally more energy-efficient than traditional displays, the overall energy consumption and carbon footprint must be assessed and minimized through sustainable practices.

Fially, there is the challenge of ensuring equitable access to these technologies. Cities must consider how to distribute these displays throughout the urban landscape to avoid creating digital divides and to ensure that all residents can benefit from the enhancements to public spaces.

Aerial View Outdoor 3D LED Video | Distant Perspective on Xiamen

Stunning Daytime Outdoor Naked Eye 3D LED Display: 3D Spacecraft Adventure Unfolds at Xiamen SM

Enchanting Night Naked Eye 3D LED Display | 3D Robot Light Up Xiamen

The advent of Naked-eye 3D LED displays in cities like Xiamen signifies a new era in urban technology and public engagement. These displays not only enhance the visual landscape but also serve as dynamic platforms for community interaction, economic stimulation, and cultural expression. As we’ve explored, the integration of such technology into urban environments comes with its own set of challenges, yet the potential benefits are profound.

As technology continues to advance, we can expect even more exciting developments in the realm of urban displays. The future holds the promise of more interactive, personalized, and integrated experiences that will further blur the lines between the digital and physical worlds.

In conclusion, the question is not whether cities need naked-eye 3D LED displays, but how they can leverage this technology to create more vibrant, connected, and forward-thinking urban spaces. The journey has just begun, and the possibilities are as limitless as the imaginations of those who will shape the cityscapes of tomorrow.