Product introduction-Muenled LED Displays | LED Video Wall | LED Screen

How to design effective billboard content skills?

Digital billboards are excellent tools to advertise and promote your business. As a result, these billboards are very high in demand in the market. Unlike traditional billboards, these can display an unlimited variety of content. Besides, it offers a brilliant and vivid display screen.

But there is one thing to consider very seriously. It is the billboard content. So often, we see that the billboards are of excellent quality. But the content that they display doesn’t meet the standards. Without compelling content, you can’t achieve the true purpose of the billboard. Thus, billboard content is as essential as the quality of the billboard itself. In other words, I would say that digital billboards are all about content.

I will give you eleven tips on creating compelling content in this article. How to design your content according to your business needs. These tips are:

1. Try to make easy-to-read billboard content.

2. Use contrasting colors in your billboard content.

3. Highlight only the central message of the content.

4. Use a limited amount of elements in your content.

5. Use a visual priority in your composition layouts.

6. Use bold, large, and easy-to-read typefaces in your content.

7. Use visual cues to attract the audience’s attention.

8. Avoid using white backgrounds for billboard content.

9. Use the right images for your billboard content.

10. Never hesitate to use imagination and creativity in your billboard content.

11. Always test your content before running it on the billboard.

Above are 11 tips from my side on how to create effective billboard content. Now, I will describe these tips one by one in detail.

Try to make easy-to-read billboard content:

I will start with the basic rule or criteria for creating any content. Content creators often make this mistake. They use complex terms or complicated vocabulary. It would be good for you to remember that ordinary people are viewing your content. They are your target audience.

Not everyone has a high IQ or a college or university-level education. Thus, it would help if you tried to use simple words in your message. Besides, you can try to make readable content. So that even a person with primary education can understand your message and content.

Use contrasting colors in your billboard content:

One creates content to deliver some message to the people. If your content isn’t clear to see, your content is worthless.

I would say that the billboard content or any content is about clarity or readability. One way to produce such content is by using contrasting colors.

You must be thinking about what this phenomenon of color contrast is. Using contrast colors means using different color combinations. Usually, we will use a white background in a dark environment. And for a bright environment, we will use a black background.

I will explain it more. You can achieve color contrast by using opposite colors on the color wheel. By this, I mean complementary colors.

Using contrast colors can give us another benefit. You can separate your main message or elements by using it. Sometimes, your message gets lost in a mixture of colors in the content. As a result, people can’t focus on it. As a consequence, they don’t understand your message. Hence, you can highlight or underline your main message using contrasting colors.

Highlight only the central message of the content:

Digital billboards can display images, text, videos, and animated graphics. At the same time, traditional billboards can show images or picture only. But don’t use lengthy videos or graphics on digital billboards. Instead, it would help if you aim to create content as short as possible.

It is a fact that time is the most precious thing. No one has any free time to stop and view your content thoroughly. Moreover, everyone has a short attention span nowadays. Thus, delivering your message as straightforwardly as possible is always better.

Your audience is pedestrians or people in moving vehicles. They have only a few seconds to view and read your message.

You should identify the keywords of your message. What are the essential words or lines you want the people to view? You should highlight these critical points.

Use a limited amount of elements in your content:

As discussed above, people have very little time to view your content. Thus, always keep your content simple and meaningful. For example, a headline should have seven or fewer characters.

Keep every frame as simple as possible if your content is in video format. Besides, you should avoid mixing too many images or graphics.

For instance, Apple uses a single photo to highlight its message. It is enough to tell people that Apple has high-quality camera performance.

Use a visual priority in your composition layouts:

Your billboard content can be text, picture, video, or graphics. If your content has too many elements, people may find it hard to determine the main message. Your content may puzzle them. Even after viewing it, they may still not know your main message.

The solution to this problem is the visual priority. It can bring a hierarchy to your content. Your main message should appear as the most prominent element of your content. It is because human eyes scan and read from top to bottom. Thus put your message on the top. After this, you can keep the other less essential elements.

Use bold, large, and easy-to-read typefaces in your content:

Your content must be legible. Legible content efficiently delivers the message to the viewer. One of the factors of legibility is the easy-to-read typeface.

Firstly, digital billboards can be quite large. And secondly, the viewers can view the billboard from a distance. In such cases, the content needs to be easy to read.

The text height should be at least 20 inches for the headline. And the text height should be at least 12 inches for the body. These are just examples. The text height should be according to the viewing distance and billboard size. Remember that your text shouldn’t be too small or too big.

You can use typography in this regard. It is a design principle that can determine whether your text is easy to read or not. It depends on the spacing, arrangement, and styling of the text.

I will tell you to keep a few things in my mind about typography.

Always use large and bold fonts. Avoid small and thin ones as they can be hard to read at a distance.
Don’t capitalize all the alphabet of long sentences. It can become hard to read and understand.
Give proper spacing.

Try to keep the same font design in your content. But don’t mix too many types of fonts.

Use visual cues to attract the attention of an audience:

While reading this heading, you must wonder what the visual cues are. I will explain this to you. Visual cues are the directional cues. These signs or elements can help attract viewers’ attention to desired areas.

I mean the spots on the billboard that display your main message in desired areas. These areas include call-to-actions, products, or main messages.

Some of the most common visual cues may be:

Arrows
Face or eye direction
Color contrasts

Visual cues are sometimes vital. Sometimes, you don’t follow the visual priority rules. You may need to place the critical messages aside. It may be due to some design factors or some other reasons.

Similarly, your design may not be good sometimes. In these conditions, visual cues are of significant importance. They can help you to attract the audience to your main message on the billboard.

Avoid using white backgrounds for billboard content:

Although white backgrounds attract the most, they can be distracting sometimes. Many LED panels comprise digital billboards. And these panels consist of many tiny bulbs or packages.

Red, Green, and Blue are the three primary colors for these LED bulbs or packages. So if you want to achieve white background, all these must be on. Besides, all red, green, and blue LEDs must have maximum brightness. And you may know that full brightness means higher power consumed. Thus, power consumption is very high for white backgrounds on digital billboards.

All in all, white backgrounds are not very cheap for billboard content. Thus, you should avoid using these backgrounds. The billboard background may appear bright, especially on a night with full brightness. Moreover, it can distract road users. And it can be irritating as well. Thus, it can make your content hard to view on white background.

Use the right images for your billboard content:

Firstly, I think images or pictures are pre-requisite for any content. Images or pictures are a powerful source of displaying your message. It is a powerful way of telling your story.

Images can deliver your message more effectively than simple text. And, thanks to the LED screen, you can easily display colorful and vibrant images on the billboard.

But you must select the right images for your content. You should choose the images that portray your message the best. You shouldn’t use pictures just for decorative purposes only. It isn’t very sensible and will occupy most of the space on the screen. Thus, you should use images that have a message. It is also important because the viewers have a limited time viewing the screen.

Thus, select the images that are meaningful and display your message effectively.

Never hesitate to use imagination and creativity in your billboard content:

It is a fact that every content should be creative and engaging. One should not look just for straightforward content. There is so much content and so much to see out there. Your content should be creative and innovative if you want people to see it. Your content should stand apart from others. Thus, it would help to use creativity and imagination in your content.

It is also one of the reasons that businesses are using digital billboards. It is due to the ability of these billboards to display a wide range of content. It is its ability to express creative content that makes it valuable. You can show text, images, videos, and animated graphics.

But, if you look at traditional billboards, there is no creativity. Or you say minimal creativity. You can’t display videos or graphics on it. Whereas on digital billboards, you can display almost anything you want. Use the best format that is suitable for your business. And use it to create something unique and engage the audience.

For instance, 3D LED billboards are becoming popular these days. Businesses are using it to promote and advertise themselves. These billboards display the content as if you are seeing it in reality. They install 3D billboards on facades in busy areas. It targets the people walking in these active areas. They feel mesmerized by viewing the creativity in this content.

Always test your content before running it on the billboard:

It is simple. Always test your device or anything you made before finalizing it. The same is the case with billboard content. I know that buying a digital billboard or advertisement slot can be expensive. And standard or below-par content can ruin your business.

Thus, it is wise to test your content and seek advice on it from experts. The content can be average even when you have followed every basic rule. Even if you are working hard to create the best content, you should test it. I would suggest you show your content to some experts and take their reviews.

Please show them your content and ask them for their opinion:

You can get an idea of whether your design is good.
You should play the content in real-time.
Ask your friends or experts if they understand your message or not.

In my view, this is an essential step and tip to creating mind-blowing content.

Conclusion:

I have tried above to explain the importance of good content. And how can you create creative content for your business? Digital billboards are an effective tool in outdoor advertising. You can say that they are one of the most powerful advertising tools. But if you don’t know how to use it for your business, then what is its benefit? With the right billboard, you will also need the right content. Only then can you advertise your business successfully. I hope the above tips will help you create great content.

December 24, 2024 Angel Huang Product introduction No comments yet

Introduction guide for outdoor LED display screens

Today we are living a life of technology. Just have a look around. You will witness various forms of technology. LED screens are one of them. Revolution in the area of marketing is due to these screens. They have become popular because of their applications in different areas of life.

There are various forms of display screens. We have not only indoor types. You will witness a lot of uses in outdoor setups, also. The most crucial role played by these screens is brand promotion. You can install them in outdoor designs to promote your business. With advancement, we have modified forms of display screens. These include pole LED displays, curved LED displays, and 3D screens. We also have different shapes and sizes of LED screens.

In this post, we will discuss outdoor LED screens in detail. We will go through its applications, features, and many other aspects.

What is an Outdoor LED Display?

The display screens installed in the outside environment are outdoor led screens. These screens use the same LED technology as indoor screens. It is just that they have some extra features. For example, outdoor screens are waterproof and with much higher brightness.

Types of Outdoor LED Displays:

We can classify the outdoor display screens on two bases.

Classification based on service method:

There are two types on this basis. These include:

Back service LED displays:

These are the type of screens that offer one-sided maintenance. Thus, you can open it from only one side for cleaning. It includes the following types:

P2.5
P3
P4
P5
P6
P8
P10

Back and front service LED displays:

These types of screens offer maintenance from both sides. You can maintain them from front and back. It includes the following types:

P4
P5.33
P6.67
P8
P10

Classification based on installation methods:

We can install outdoor LED screens at a location permanently. Or we can use the rental installation. On behalf of such methods, the following are the types of outdoor LED screens:

Fixed installation:

In this type, we have:

P2.5
P3
P4
P5
P6
P8
P10

Rental installation:

In this type, we have:

P2.976
P3.91
P4.81

Features of Outdoor LED Display:

Visual quality:

The primary function of outdoor screens is to captivate the audience’s attention. Besides, they build an impression of the brand. Thus, the visual quality is of significant importance. It has a direct impact on the message delivered. For this, the outdoor screen should be vibrant and bright.

If the image appears washed out, it attracts negative reviews. The pixel pitch and the resolution should be accurate. And another essential thing to consider is the viewing distance. Yes, the visual quality is also crucial for indoor screens. But, it has more importance for outdoor screens.

High Brightness:

It is an elementary feature for outdoor display screens. As the name indicates, the outdoor screens must face the direct sunlight all day. It is tough to view content during the day. During the day, there is bright sunshine. The brightness should be more than the sunshine. Only then can we see the content. Thus, this brightness feature has significant importance for outdoor screens.

At night, the brightness should be low. High brightness can distract the drivers. It will also harm pedestrians. Moreover, it will cause light pollution. Thus, it is best if outdoor LED screens can adjust the brightness automatically.

Weather factors:

Outdoor display screens have to face different weather conditions. It will face both hot and cold temperatures. It will also face rain, wind, snow, dust, and humidity. In these cases, the design of the display is essential. It should have all the protective functions. It will increase the lifespan of the display screen.

During rain, the water gets seeped through the screen. As a result, it can damage the image quality of the screen. Or even worse, it can destroy the display screen. Thus, the outdoor screens should be waterproof.

There is an IP rating for every display screen. The IP rating is ingress protection. It refers to the degree of protection the display screen have. Outdoor screens should have a high IP rating. Its minimum IP rating should be IP65. The high IP rating reduces the risk of damage to the display screen. The outdoor LED display should have all these features:

Insulation
Anti-leakage
Moisture-proof
Shockproof
Dustproof
Anti-corrosion
Anti-aging
Corona resistance

Temperature regulation:

Every display screen has an ideal internal temperature. It functions efficiently at this temperature. And this temperature is more important for outdoor screens. It is because they have to face both hot and cold weather.

The average working of display screens produces some amount of heat. There is a cooling mechanism on display screens. It will counter the heat produced by the screen. If the heat produced is more and the cooling is less, it will affect the screen. The LED display will not function if there is no heat dissipation.

The display screens have a cooling fan with a double ball bearing for heat dissipation. It is present above the back of the display. It ejects the heat produced. So, the outdoor screen should have a proper thermal management solution.

Energy efficiency:

We mainly use the outdoor screens for advertising purposes. We use these to generate profit. If the cost of using these screens is too high, what profit will they bring us? For example, the display screen has a high operating price. As a result, they have increased production costs. Then, we will lose profitability. Thus, outdoor screens should be highly energy efficient. Outdoor screens have unique power-saving technology. These features make them cost-effective.

Lightning protection:

Electronic devices are highly susceptible to lightning. The same is the case with outdoor LED screens. For protection against this issue, there are lightning arrestors. We ground the main body and shell of the display screen. And it can emit large currents produced by lightning.

Maintenance:

The maintenance procedure for outdoor screens is more complex than for indoor screens. It is because they have to face extreme conditions. Besides, they take a beating from climate change. Thus, it is essential to do the regular maintenance of outdoor screens. Doing this will increase the service life of the screen.

Benefits of Outdoor LED Display:

Attention-grabbing display:

The most significant benefit of the display screen is its attention-grabbing capabilities. It has a dynamic and vivid viewing effect. Because of that, the target consumer will take notice and stop to take in the message.

People take more note of the content shown on a bright and clear screen. As a result, traditional billboards get replaced by them.

Unique content:

We can display any content on these screens. The content can be text, pictures, videos, or graphical animations. Brands can show their best articles on billboards to grab people’s attention. Businesses can deliver important information in the form of ads to diverse audiences.

Operational from anywhere:

Digital advertising is easy to operate remotely with a simple wi-fi connection. We can manage and control the ads with just a few clicks on the mouse. The company only needs to upload the content to the display’s software, and it will start running the ad.

Complete control of message:

Companies that sponsor the events using their digital signage have complete control. Brands can display short-term discounts and flash deals using LED window displays. The screen is perfect for capturing specific retail buyers.

Applications of Outdoor LED Displays:

Due to such features, we now have a wide range of applications for outdoor LED screens. Here is the list:

Brand awareness
Sports video wall
Concerts
Information display

Brand awareness:

If you are an entrepreneur, you will be well aware of this application of LED screens. To promote your business or brand, this is the best choice. This era is all about screens. You all are constantly dealing with screens, whether it is in the form of a mobile phone or laptop. So, if you want to have potential customers, you need to deal with their minds. Now people attract to screens with enchanting content displayed over them.

So outdoor LED screens find their best application in the area of marketing. It is the best way to have good traffic of customers. You can install screens in regions with high traffic of people. They will help you appropriately convey your brand or message.

For your business, it could be the best investment. Outdoor advertising via LED screens will give you high ROI.

Sports video wall:

Now we use outdoor LED screens as a crucial means of displaying information. In stadiums, you will witness a lot of applications of LED screens. For example, in stadiums, businessman promotes their brands via these screens. Moreover, they can display score rates. They show the game scores to all the fans quickly.

The application of screens in stadiums is not just displaying information. You can also entertain your audience with different scenarios. For example, it is impossible to have a clear view of the ground due to the significant distance from the ground. So here work outdoor LED screens. Besides, you can broadcast the event via screens to engage the audience better.

The role of outdoor LED screens in this part is of great value. Due to these screens, entertainment is now on the next level. As a result, the audience will surely better enjoy the event and have a good experience.

Concerts:

Apart from the above, you can also find its application in entertainment. For example, organizers install LED screens at concerts to engage the audience. This addition to the show will bring the event to the next level. As a result, there will be a better and more memorable experience.

The audience finds such events more enchanting. The stage, with fascinating displays, makes your event compelling. So LED screens have revolutionized the area of entertainment also.

Information display:

The need for outdoor LEDs keeps on increasing day by day. Now they are a vital component of displaying information at different locations. These locations include:

Airport flight dynamic state
Guidance of guests of ports and stations
Sports venue
Road traffic
Dispatch and command center

In such places, they play a vital role. First, it acts as a guide. It makes it easy for people by signaling the right path or location.

How to Control Your Outdoor LED Display?

We generally install outdoor screens in high places. Their locations are difficult to reach. Thus, it is necessary to control them remotely. We can do this with the help of a wireless connection.

There is unique software installed to control the screen. It can manage schedules on and off of the screen. It can regulate brightness, contrast, and other properties. We can also upload and change the content with the help of a wireless connection.

Conclusion:

Outdoor displays with the finest characteristics can be beneficial and advantageous. To catch the attention of your target customer, choose the LED with top-notch features. These display screens have expanded the outdoor applications. If you are yet to book one for yourself, contact us anytime.

December 23, 2024 Angel Huang Product introduction No comments yet

Regarding the IP rating of outdoor LED screens.

Have you ever come across the phrase “IP rating” and wonder what does it mean?

IP stands for ingress protection. IP rating is a recognized standard set by the International Electrotechnical Commission (IEC). It is used to define the sealing effectiveness of an electronic enclosure against intrusions like dust or water. All electronic devices can be rated with the IP rating, including an outdoor LED screen.

Understand the IP Code

Before knowing the importance of the IP rating, it is better to learn how to read the IP code.

IP rating has 2 digits, for instance, IP32. The first digit refers to the protection level against physical contact and solid substances, such as dust and tools. The second digit indicates the protection level against liquid, such as raindrops, water splash and water jet.

For the first digit, it can go from 0 to 6. 0 means there is no protection against contact while 6 indicates full protection. The second digit will be from 0 to 8. 0 means no protection against liquid and 8 means the highest protection level against liquid.

A device with a rating of IP32 generally means, the device has only some degree of protection against both solid objects and liquid. The digit 3 indicates protection against objects that are greater than 2.5mm. However, the protection does not cover smaller objects and dust.

On the other hand, the device is not completely water-resistant. It is not protected against heavy rain too. The digit 2 indicates protection against vertically falling drops of water only. Hence, the lower the IP code, the limited the protection it has.

However, there is no need to go for a device with a high IP rating such as the IP68 in every situation since some devices will only be used indoors.

Importance of IP Rating For An Outdoor LED Screen

Now, let’s discuss the IP rating for outdoor LED screens and why it is important. First of all, an outdoor LED screen needs good protection against both solids and liquid. The screen will be placed outdoors where it will be exposed to all sorts of possible damages. It is exposed to hot sun, rain, and even to human contact.

An ingress protection rating is important to determine the protection level of an outdoor LED screen. The outdoor LED screen will be tested to prove whether it is both durable and protected. A high IP-rated outdoor LED screen is suitable for various outdoor applications since it is tested and is able to withstand the climatic conditions that can damage the display. In short, the outdoor LED screen is guaranteed to be both waterproof and weatherproof.

Furthermore, It is also important for an outdoor LED screen to be validated by the IP rating as it could be exposed to various human contacts. Anything can happen outdoors especially in areas with heavy foot traffic. Some people might accidentally hit the screen, spill a drink onto the LED screen, or tiny rocks may hit the screen. Hence, an Ingress Protection rating can help to make the outdoor LED screen to become a trusted product that could be put outdoors despite all the risks.

IP rating gives confidence to users as well. Users do not have to constantly be worried about their outdoor LED screens or other outdoor electronic devices if the abilities to resist water and weather damage have been tested. Users will feel assured when the devices are IP-rated. Besides, IP-rated products can also help users to make better decision in purchasing the right devices for their applications.

Ideal IP Rating For An Outdoor LED Screen

Being exposed to high-risk damages, an outdoor LED screen should have an ideal IP rating. It will be IP65 or at least IP54. Having an outdoor LED screen rated with the ideal IP rating is better. Do you know why IP65 is the ideal IP rating for an outdoor LED screen?

As mentioned before, the first digit indicates the protection against solids, and the second digit refers to the protection against liquid. An IP65-rated outdoor LED screen achieves maximum protection level against solid and physical contact, such as dust and humans’ touch. It is both dust-tight and durable. The digit 5 in the IP65 proves that the outdoor LED screen is protected from low-pressure water jets from all angles. It is totally protected against heavy rain.

The screen and the components of an outdoor LED are tested to be well-protected from raindrops, airborne, dust, wind, and other solid objects. Thus, an IP65-rated outdoor LED screen is enough for most situations. However, users can still go for a higher rating such as IP68. It depends on the budget available and the weather condition of the installation venue.

Difference Between Low IP Rating & High IP Rating Uses

A low IP rating does not mean the device is worthless. Both Low IP rating and high IP rating have their own suitable applications.

A low IP-rated electronic device tends to be used indoors while a high IP-rated device is suitable for various outdoor applications. For example, an outdoor LED display can be used outdoors since it has a high IP rating.

A low IP-rated device is suitable to be put indoors. There will be no raindrops, or cars splashing puddles onto the screen. A low rating is also appropriate for sealed products because sealed products have been designed to be protected against most minor damages.

For a high IP-rated device, it is appropriate to be used outdoors such as places with heavy foot traffic. Places with heavy foot traffic mean there are a large number of humans visiting the place from time to time. This increases the probability of human contact. People can possibly bring damage to the device by touching or dropping substances onto it. Besides, it is also suitable to be used in areas that are constantly exposed to water splash since the high IP-rated device is water-resistant.

Conclusion

To determine the best Ingress Protection rating of any device, you have to determine the application and the venue of the device first. Will it be indoor or outdoor? If it is to be put outdoors, then you have to carefully choose an ideal IP-rated device to make sure it will be weatherproof and waterproof.

IP rating shows the suitability for LED screens to adapt to environmental conditions, be it indoor or outdoor. Getting a device with an IP rating has more guarantees rather than just getting a device that is claimed to be waterproof without any IP code or standard to support it. Some devices are being overclaimed for marketing purposes. Thus, be a smart consumer and trust IP rating more than mere words.

December 23, 2024 Angel Huang Product introduction No comments yet

How LED screens can completely change the advertising industry

Introduction:

Standing in New York’s Times Square, every brick under your feet is worth a fortune. Its high value stems not only from the more than 500 million annual visitors, but also from the vibrant, non-stop energy at the heart of the world. Times Square has long become a cultural symbol that can represent New York and even the United States. When you think of Times Square in New York, what do you think of? It is undoubtedly the Nasdaq LED large screen, often hailed as the “world’s largest screen.” This giant LED screen towers over 23 stories tall and spans more than 7 stories wide, capturing global attention with its awe-inspiring scale. In addition, Times Square’s unique geographical location and commercial value make the numerous large LED displays on building facades an excellent platform for brand promotion.

LED large screen in New York's Times Square

Chinese videos dominate the LED large screen of Times Square

Last year, the Times Square giant LED screen became a sensation in China. On mainstream media and social platforms, many users shared how they could show their short videos on this screen across the ocean for just $40. Meanwhile, the “agency shot” business quickly emerged. Agents revealed that about 90% of the content on the screen came from China, with more than 100 placements per day. Those who witnessed it in person noted that there are about 10 large LED screens in various shapes in Times Square, each displaying different content, with video IDs and links to advertising companies. Behind these bold attempts lies a marketing strategy, reflecting the self-entertainment of China’s younger generation.

LED large screen of New York's Times Square

The international appeal of Times Square’s LED large screen

In fact, companies around the world are eager to advertise here. Bright, colorful billboards occupy every corner, with Nasdaq’s large LED screen being the most sought-after. Companies going public are eager to announce their success to the world. For a long time, appearing on the giant LED screen in Times Square was considered a crucial indicator of a company’s rise or fall. Although Chinese companies entered the scene later than their Japanese and Korean counterparts, they have quickly caught up in recent years.

The rise of Chinese companies on the LED large screen of Times Square

In recent years, advertising on the giant LED screen in Times Square has become an essential way for Chinese companies to showcase their brand image, experiencing explosive growth. According to statistics, more than 100 Chinese companies have appeared on Times Square large outdoor display screens. With the continuous progress of China’s LED display technology and innovation, lightweight and transparent LED displays with a strong sense of design have been widely used in outdoor advertising. These screens not only enhance the effectiveness of advertising, but also significantly improve the aesthetics of the city. Since 2011, LED displays made in China have gradually appeared in Times Square, earning widespread praise from international tourists for their world-class color, brightness, and image stability.

The potential of large outdoor display screens in China

Back in China, in recent years, giant LED screens have been installed in major commercial districts in cities such as Beijing, Shanghai, Chengdu, Chongqing, and Changsha. These big LED screen not only innovate in content delivery, but also incorporate new technologies such as corner displays and naked-eye 3D displays. However, these screens currently cater mainly to large corporate advertisers, with very high costs. For example, a large LED display on a mall facade could cost 70,000 RMB per day, while the highest rate for LED screens in airports can reach 1.98 million RMB in four weeks.

Current status and future prospects of domestic large outdoor display screens

At present, China’s large outdoor display screens are mainly concentrated in two areas: large transportation hubs and major commercial districts. Amidst the impact of internet platforms, brands are caught in a whirlwind of traffic anxiety and homogenized content. Some well-known outdoor media companies in China are actively expanding media resources in tourist spots and shopping malls while gradually embracing digital transformation. Especially with the emergence of new technologies such as 5G and the Internet of Things, large outdoor display screens are making a strong comeback.

In 2022, Wojee Media, one of China’s top ten outdoor media companies, launched high-definition naked-eye 3D LED screens and giant LED screens at Shenzhen Houhai Super Headquarters Base and Guangzhou Tianhe CBD Zhujiang New Town, respectively. Industry insiders also indicate that they plan to add Internet advertising services on top of traditional outdoor large LED screen advertising, providing customers with integrated online and offline marketing solutions.

Conclusion: The infinite possibilities of giant LED screen advertising

As technology continues to optimize and upgrade, small and medium-sized businesses may become the new advertisers on large outdoor display screens in the future. However, the generally high costs of large LED displays can create barriers for some small and medium-sized businesses and niche brands. More cost-effective pricing, coupled with more refined and precise advertising strategies, is likely to attract more users.

December 22, 2024 Angel Huang Product introduction No comments yet

Method of controlling LED display with LED video processor

Introduction

With the development of technology, in the world of digital signage and large-scale displays, LED screens have become the go-to solution for high-quality, vibrant visuals. As one of the core accessories of LED display systems, LED video processors plays a crucial role in ensuring that screen content is clear, accurate and presented in the correct format. So, how does the video processor control the LED display? In this blog, we will deeply analyze the main functions of the LED video processor and how it optimizes the performance of LED displays.

What is an LED video processor?

An LED video processor, often referred to as the “brain” of an LED display system, is a specialized hardware device designed to take video input signals, process them, and deliver them in a way that the LED display can properly interpret and display.

While LED screens can display a variety of resolutions, they often rely on video processors to ensure that the input video is compatible with the screen’s resolution, aspect ratio, and color settings.

What are the components of an LED video processor?

An LED video processor is composed of several key components, including an input interface module (for receiving various video signals), a signal processing chip (responsible for image processing and signal conversion), an output interface module (for transmitting the processed signal to the LED display), a control system (for managing display settings), and memory and power modules (to ensure stable system operation). These components work together to ensure that video signals are displayed on the LED screen with optimal quality.

How does an LED video processor work?

An LED video processor acts as an intermediary between the video source (e.g., a computer, camera, or media player) and the LED display. Here’s a step-by-step look at how the processor controls the LED screen:

Signal conversion

The LED video processor can receive input signals from different sources such as HDMI, DVI or VGA. The processor converts these signals into a format that the LED display can understand. Different displays may have different requirements, so this conversion process ensures that the screen works regardless of the signal source.

Scaling and resolution matching

One of the main functions of an video processor is to adjust the resolution of the input video to match the original resolution of the LED screen. For example, if the LED screen resolution is 1920×1080 and the input video is 1280×720, the processor will enlarge the video to fit the screen without losing quality. Correct scaling ensures that content is not distorted or pixelated.

Color correction and calibration

LED displays require precise color control to ensure that content is vibrant and accurate. LED video processors adjust parameters such as color range, brightness, and contrast to optimize image quality. This is especially important for large displays, where consistent color and brightness are essential.

Image processing

To further enhance video quality, video processors use a variety of image processing techniques. These techniques include deinterlacing, noise reduction, and motion compensation, which help eliminate visual imperfections and improve image clarity.

Multi-window and picture-in-picture (PIP) capabilities

Advanced LED video processors allow users to display multiple video sources simultaneously. This feature is useful for large events or digital signage, where multiple content can be displayed simultaneously. For example, you can display live videos, slideshows, and logos in different areas of the same screen.

Synchronization and latency reduction

LED video wall processors ensure that all parts of a large display remain in sync. Without synchronization, different screen areas may display different video frames, resulting in inconsistent images. Modern video processor also minimize latency, ensuring that the content displayed on the screen is as close to real-time as possible.

Edge blending and image stitching

For display settings using multiple LED panels, the video processor provides edge blending and image stitching capabilities. This helps create a seamless visual effect between different panels, ensuring smooth image transitions and a more harmonious overall display.

Why are LED video processors essential?

Without a dedicated video processor, an LED display would not be able to efficiently handle input from various sources. Here are some reasons why LED video processors are indispensable:

Better image quality

Ensure that the video displayed on the LED screen is clear, vibrant, and aligned with the screen resolution.

Flexible input

Can connect and process multiple video sources, eliminating the need for multiple devices.

Synchronization

Ensure that the display of different panels remains synchronized, providing a smooth and consistent viewing experience.

Content management

It provides advanced content management capabilities such as multi-window display and real-time updates.

Conclusion

In conclusion, an LED video processor is a key component in any LED display system. By handling signal conversion, scaling, color correction, and synchronization, the video processor ensures that content is displayed on the screen in the best quality. Whether setting up a large outdoor LED screen or a small indoor LED display, choosing the right video processor can significantly impact the performance of the LED display.

Understanding how these processors work will not only help maintain a high-quality visual experience, but also ensure the efficient and reliable operation of LED display systems.

December 21, 2024 Angel Huang Product introduction No comments yet

Composition of full-color LED screen

Introduction:

In a city, whether it is a large city or a small and medium-sized city, we can often see LED full color screens. Especially in urban commercial centers, whether in or outside shopping malls, tall LED full color screens are everywhere, and have even become a symbol of the city center. Because of this, more and more people want to know about full color LED screens, because it is crucial to choose what kind of media to promote their brand or service. Therefore, this article will introduce the composition of the full color LED screen in detail, and explain how its various components work together to create a colorful dynamic display effect.

What is a full color LED screen?

The full color LED screen is made up of many individual modular LED displays. Since LED displays can be seamlessly spliced, the entire large screen looks like a whole, and each LED display is composed of LED modules, control systems, LED cabinets, power supplies, and electronic components. Cabinet materials include iron, aluminum, die casting aluminum, magnesium alloy, carbon fiber, etc. Among them, iron and die-cast aluminum are the most commonly used LED display cabinets. LED full color screens are widely used in advertising, stadiums, and stage events. Their high brightness, bright colors, and energy-saving characteristics make them ideal for indoor and outdoor use.

Composition of a full color LED screen

The composition of a full color LED screen can be divided into several key components:

LED module

Each LED module consists of multiple pixels, which are usually arranged in a grid. Each pixel contains three LED diodes – red, green, and blue. By mixing the three main colors of light with different brightness, a full color display is achieved. The resolution of the LED screen depends on the size and number of pixels in each module, which also affects the sharpness and quality of the image.

Control system

The control system is the heart of an LED display. It receives input from a video source such as a computer, media player or camera and processes the data to determine the color and brightness that each pixel should display. Advanced control systems are usually divided into synchronous control and asynchronous control, which can enable real-time adjustments and dynamic content updates.

Power supply

LED screens require constant power supply to maintain brightness and performance. High-quality power supply units (PSUs) are essential for stable operation and energy efficiency. PSUs convert the input voltage to the specific requirements of LED modules.

LED display cabinets

The LED modules are installed in the LED display cabinet, which acts as a structural frame to hold multiple modules together and protect the modules and wiring from environmental factors for easy maintenance. For larger LED displays, multiple cabinets can be spliced together into a seamless display.

Heat dissipation system

LED displays generate heat during continuous operation, so an effective heat dissipation system is important to prevent overheating, which can affect the display and shorten the lifespan of components. Many high-performance screens are equipped with fans or heaters to keep the system cool.

How to generate color on LED screens

The full-color LED screen produces colors through additive color mixing. Each pixel combines red, green, and blue LEDs at varying intensities to create a specific color. For example:

When all three LEDs are at full brightness, they produce white light.

When only red and green are illuminated, the pixel appears yellow.

By adjusting the brightness of each LED diode, any color in the visible spectrum can be achieved.

Advantages of full color LED screen

Full-color LED screens offer many advantages:

Brightness and Visibility: These screens are bright enough for outdoor use, even in direct sunlight.

High Contrast and Color Quality: LED technology provides vivid colors and sharp contrast.

Long Lifespan and Durability: LED displays are energy-efficient and durable, with a longer operational lifespan than many traditional display technologies.

Full color LED display applications

Due to its versatility and influence, the full color LED screen is widely used in a variety of applications, including:

Advertising billboards: Large LED screens attract attention with high resolution visuals, ideal for outdoor advertising.

Stadiums and arenas: LED screens display live action shots and scores in real time.

Stage and Event Backgrounds: Concerts and events use LED screens to create dynamic, immersive backgrounds.

Outdoor full color LED screen for stadium

Conclusion

Under the current economic conditions, the application field of full color LED screen is extremely broad. According to its application field, it can be divided the into outdoor LED full color dispaly and indoor LED full color display.

Outdoor full color LED display: Due to the long distance of outdoor viewing, LED displays with a large pixel pitch (e.g. P10, P8, P6, P5, etc.) are usually selected, so that there is no grainy feeling when viewing.

Indoor full color LED display: In general, indoor viewing distances are relatively close and the size is relatively small, so it is more appropriate to choose a small-pitch LED display.

By knowing the details above about full-color LED screens, we can gain insight into why they are so popular in today’s industries. Whether in advertising, entertainment or public information, these screens continue to change the way we experience digital content.

December 20, 2024 Angel Huang Product introduction No comments yet

Regarding Programmed DOOH

The outdoor advertising industry has existed for more than a decade. From the age of billboard advertising to digital out-of-home today, the industry has been evolving constantly to tackle ever-changing consumer behaviours. One of the latest innovations in the industry is the programmatic DOOH or pDOOH. But what exactly is it?

In this beginner guide, we will dive into some important topics about programmatic DOOH. What is programmatic DOOH? What are the benefits of using it? And how does it work?

What is DOOH?

To explain what exactly programmatic DOOH is, we will have to look at what is DOOH first.

DOOH or digital out-of-home is a form of outdoor advertising which uses digital technology to deliver content to people in public places.

Unlike traditional out-of-home (OOH) advertising which uses static billboards and displays, DOOH advertising utilizes digital screens such as digital billboards, digital signages, video walls, and digital kiosks.

The usage of digital screens allows a more flexible content delivery which supports a wide range of digital media formats such as videos, images, texts, and animations.

The biggest difference between traditional OOH and DOOH is that OOH is used to display only a static advertisement at one time, whereas DOOH can be used to display multiple advertisements.

In short, DOOH makes both ads rotating and scheduling possible. Advertisers are no longer needed to run their ads 24/7. Instead, they can now reach their target audiences more effectively by running ads at the most suitable time periods.

What is Programmatic DOOH?

Programmatic DOOH (pDOOH) is an upgraded form of DOOH advertising where the process of media purchasing is becoming more convenient.

For both OOH and DOOH, advertisers or business owners will need to contact the billboard owners directly to purchase any media spaces. Besides, many other details such as content delivery, content schedule, and content formats are needed to be discussed and arranged personally with the billboard owners.

The purchasing process can become tedious especially when the advertiser has a huge number of advertisements or campaigns to run. Things can get complicated too if there are too many different locations and media owners involved.

Programmatic DOOH provides a single online platform where the buying and selling of digital ad spaces are automated. Besides, advertisers can also buy spaces only when their specified conditions are met. For example, a workshop that sells weatherproof tyres will want to display its advertisements only when there are rains in the targeted locations.

How Programmatic DOOH Works?

Programmatic DOOH provides high flexibility in running your outdoor campaign. The very first thing you need to do is to look for a reliable and trustworthy programmatic DOOH platform.

The programmatic platform acts as a middleman in the media purchasing process. It helps to connect media owners and media buyers conveniently.

Media buyers do not need to get in touch directly with the media owners. Instead, buyers only need to bid, upload content, and set up what they want to do or buy via the platform’s user interface. This is what we called a Demand Side Platform (DSP).

Demand Side Platform is a platform where media buyers can specify the number of spaces, the targeting locations, the desired publish date or time, and other unique conditions such as weather conditions and foot traffic.

Once the media buyers have placed their bids, the platform will then communicate to a Supply Side Platform (SSP). SSP is a platform where media owners manage their advertising inventories or ad spaces from all kinds of digital screens.

When there is any advertising slot that meets the requirements of the media buyer, a transaction will be made if the bid is won. The media buyer’s advertisements will be then published automatically.

Benefits of Using Programmatic DOOH

Programmatic DOOH makes everything looks so easy and convenient. It offers some benefits to businesses and advertisers that other platforms or channels cannot offer.

Some of the mentionable benefits of using programmatic DOOH are

Run your campaign faster.
Data-driven campaign.
Flexible platform.
Reduce human error.
Transparent and competitive pricing.

Run Your Campaign Faster

Running an outdoor campaign is so much easier with programmatic DOOH. Unlike traditional outdoor advertising which could take up to days or months to deal with the media owner and to wait for available spaces, securing ad slots is so much faster with pDOOH.

As long as you have a laptop, a computer or a smartphone with an internet connection, you can run your campaign with just a few clicks. Uploading and updating content can be done easily too.

Data-driven Campaign

Data is extremely important for any business. Same goes to the outdoor advertising campaign. You will want to run your campaign with some specified goals. You will want to achieve the best possible outcome by making the correct decision.

To make correct decisions, using external data in your campaign is a great idea. Data analysis can be hard to implement in traditional advertising campaigns. However, since programmatic DOOH uses various digital technologies to gather audience data and demographics, it is possible to offer highly personalized and engaging experiences to your target audience.

Some of the external data that can be utilized are traffic volume count, age, gender, dwell times, temperature, and weather conditions. All these data can be collected by the DOOH networks via sensors, cameras, and mobile location data.

For example, if you are promoting cosmetic products, you might want to find an ad space that is located in a crowded area where there are more women than men.

Programmatic DOOH uses a data-driven approach to help businesses to do better with their targeting. Besides, pDOOH can also help to measure campaigns’ performance by collecting data such as impressions, footfall traffic, and dwell time.

Flexible Platform

Programmatic DOOH is highly flexible in many areas. Technically, advertisers are free to set any criteria or requirements to target their audiences more effectively. The advertisements will only get triggered when their specified requirements are met.

Besides, pDOOH has pushed location-based advertising to its next level. There are many digital screens in multiple locations in a city, and pDOOH makes all of them easily accessible. No matter who are the media owners behind all these digital screens, ad space purchasing of different locations can be done within one single online platform.

In addition to the two flexible areas mentioned above, programmatic DOOH also offers flexibility in terms of cancellation policy. You can always pause, update or stop your campaign anytime you want. Advertisers are not tied to complicated contracts when they buy ad spaces via pDOOH.

Reduce Human Error

Programmatic DOOH helps to automate many tasks online. From choosing ad space to online payment, not much manual work is involved. When there is less manual work or fewer parties involved, human error can be reduced greatly. In short, pDOOH helps businesses to deliver content effectively with utmost accuracy.

Transparent and Competitive Pricing

The programmatic DOOH platform is an exchange where media buyers and owners gather together. To attract media buyers or advertisers, media owners will have to display their best prices on the platform.

This level of transparency is definitely one of the biggest advantages to media buyers. Buyers can now compare different pricing plans and make the most suitable decisions.

The transparent and competitive environment also encourages media owners to focus on providing the best services, which will ultimately benefit the media buyers in the end.

Conclusion

Programmatic DOOH is still a new player in the market. Although it still has a long way to grow and become mature, it has already displayed its potential to become one of the most effective advertising channels in the future.

December 19, 2024 Angel Huang Product introduction No comments yet

The trend of outdoor LED display screens

Technology keeps changing and evolving, and the same goes to consumer’s expectations. As with any digital display, consumers are looking for sharper, brighter, lighter, higher quality and cheaper-to-maintain LED screen display for outdoor applications. We have studied and gather 7 key trends of outdoor LED screen display.

1. Higher Screen Display Resolution

Outdoor LED screen usually has a large pixel pitch of 10mm above. However, with matured manufacturing processes and extensive R&D budget, we are getting fine pixel pitch as narrow as 2.5mm which is in the realm of indoor LED display territory. This enables outdoor LED screen to be visually sharper and have more detailed images. Such high-density outdoor LED screen provides new applications in areas with close viewing distance while requiring the robustness and waterproofing capability of outdoor LED screen.

2. 3D Outdoor LED Screen

3D LED screen is a display technology that combines the use of 3D rendered animated videos and specially shaped LED screen display to create the illusion of three-dimensional images, all without the use of professional 3D glasses. The most popular shape employed for 3D LED screen is an L-shape, where there will be two sides of rectangular outdoor LED screens join together at around 90 degrees angle. Several key landmarks and malls around the world have employed such design for the outdoor LED screen. Normal 3D Outdoor LED screen uses flat module design with a right-angle joint that resulted in a black line that separates both sides of the display. Nowadays, new technology enables seamless outdoor LED screen by using a special design outdoor LED cabinet panel that wrap around the corner smoothly without any pixel loss.

3. Fully Front Accessible

Generic outdoor LED screen typically requires a service platform at the rear for the ease of service and maintenance. It is a general perception that outdoor LED screen display is thick and bulky due to the rear service requirement. However, some applications call for front accessibility and slim display screen design. In such cases, outdoor LED screen with fully front service capability is demanded. LED module, switching power supply unit and LED receiving card can be replaced from front by using simple tools in a true fully front accessible design of an outdoor LED screen. Therefore, the profile or the thickness of a front accessible outdoor LED screen can be as little as the LED cabinet panel thickness plus the single layer of mounting bracket. A fully front accessible outdoor LED screen can have a thickness ranging from 200-300mm, while a rear accessible outdoor LED screen have a thickness ranging from 750-900mm.

4. Lightweight Design

Traditional outdoor LED screen uses steel metal plate due to the ease of customization and low cost. The main drawback of using steel material is weight issue, which is a disadvantage for any weight sensitive application such as cantilever or hanging outdoor LED screen. A thicker and sturdier structure design is required to support a heavy outdoor LED screen, elevate the weight issue further. Therefore, one of the key trends of outdoor LED screen is to use lightweight material such as aluminium alloy, magnesium alloy or even carbon fibre. The most cost-effective option of the three options above is aluminium alloy, which allow for great weight saving over steel material and cheaper compared to magnesium alloy and carbon fibre.

5. Fan-less Operation

By using aluminium alloy extensively in the outdoor LED screen design, heat dissipation level increases over traditional steel material. This enables fan-less design, which reduces energy and noise level, and remove the inherited mechanical issue of ventilation fans. Hence, a fan-less outdoor LED screen is suitable for applications that require silent operation and green sustainability design. The only moving/mechanical part in an outdoor LED screen is ventilation fan, which has a definite lifespan and will breakdown over time. Fan-less outdoor LED screen eliminate this potential breakdown altogether.

6. Superior Weather Resistance

A traditional outdoor LED screen has an IP rating of IP65 for the front display area and IP43 for the rear area. The IP rating difference is because of the fact that traditional outdoor LED screen requires opening vents for the cooling ventilation fans to cool down the LED screen’s internals. The active ventilation design inherits another problem which is dust accumulation within the outdoor LED screen cabinet. Therefore, some manufacturers suggest to install an aluminium enclosure to the outdoor LED screen with air-conditioners to mitigate the problems above. This increases carbon footprint and operation costs because air-conditioners and fans require periodic service and maintenance. New outdoor LED screen such as Big Outdoor S series features all aluminium LED module design that enables IP66 rating on both front & rear surface of the outdoor LED screen without any mechanical part. The switching power supply unit and LED receiving card are also fully enclosed in an aluminium compartment with heatsink design. This enables the outdoor LED screen to be installed in any venues with harsh operating environments.

7. Lower Operation & Maintenance Costs

After years of LED screen development in the industry, a new LED driving method known as common-cathode has emerged to reduce the energy consumption by as much as 50%, compared to common-anode LED driving method. Common cathode refers to the method of supplying electricity to individual Red, Green and Blue chips of the LED screen. This is especially useful for outdoor LED screen where high power consumption is required for high brightness output for visible images under bright sunlight. Outdoor LED Screen such as MuenLED Outdoor S series can be specified with this common cathode LED driving method to reduce the energy consumption. Therefore, the operation & maintenance costs can be further lowered, improving the return of investment (ROI) and high screen uptime availability for advertisers.

Conclusion

Display technology of Outdoor LED screen keeps on evolving in accordance to market needs. Unlike indoor LED screen, outdoor LED screen design requires proper consideration of shape, resolution, front or rear accessibility, weight, energy consumption, operation and maintenance costs. Selection of a good outdoor LED screen product is essential to the success of a digital display investment. A properly designed product like Big Outdoor FPro series guarantees long lasting display performance with a peace of mind product ownership.

December 18, 2024 Angel Huang Product introduction No comments yet

Skills for designing outdoor digital billboard LED display screen content

Digital billboard is a digital display that helps businesses in reaching a target audience effectively. While a digital billboard offers many advantages that most traditional displays cannot provide, the digital display itself does not guarantee a successful digital campaign automatically.

It is true that a digital billboard is a powerful tool. However, a powerful tool can turn useless if it is not being used wisely and skilfully. The content and the business strategy are more important than the tool.

Digital billboard is all about content. It is nothing more than a meaningless giant screen if the content is not legible or attractive enough.

In this article, we will look at the 10 tips on designing the most effective content for a digital billboard campaign.

Use contrast colours.
Highlight only one or two main messages.
Use large bold, and easy-to-read typefaces.
Use a limited amount of texts and elements.
Use visual priority in your composition layout.
Use visual cues to direct attention.
Avoid white backgrounds.
Use the right images.
Play with creativity and imagination.
Test your content.

1. Use contrast colours.

Digital billboard content is all about legibility. Legible content is content that is being clear enough to read from a far distance. Using contrast colours can help to make your content easier to read.

Using contrast colours is about achieving the best colour combinations. Normally, white can work well with dark colours while black can be used together with brighter colours. According to the modern colour theory, contrast can be achieved using complementary colours – the two colours which are on the opposite sides of the colour wheel.

Another reason for using contrast colours is to separate your main elements or artworks from the content background. If your artworks or texts are filled with non-contrasting colours, your elements will fail to stand out. As a result, the audience cannot focus on your main messages.

2. Highlight only one or two messages.

While digital billboards can display video content with a longer duration compared to images or static advertisements, you still want to aim to relay your message in the shortest possible time.

Attention span is getting shorter nowadays. It is always better to keep your audience informed and to understand your message with just a single glance. Another reason is that digital billboards are always targeting a moving audience outdoors. Your audience could be boarding a moving train or driving a car. They have only few seconds to notice and read your content while moving.

Whether it is an image or video content, you need to identify what is the most important message you want to deliver. What is your call to action? How can you include your call to action and message as simple as possible in your content?

For example, if you are displaying an advertisement on a digital billboard next to a highway, do you think it is a great idea to include a phone number in your content?

Always remember to keep things simple. Simplicity is the best way to deliver meaningful content.

3. Use large, bold and easy-to-read typefaces.

An easy-to-read typeface is one of the most important legibility factors. Your audience can be viewing your content from a very far distance. You should always use a text height of at least 20 inches for a headline. Body text can be kept at a height of 12 inches. However, never use any text height that is shorter than 4 inches. It is extremely hard to read small texts at a long distance.

Typography is a design principle that will determine whether your text is easy to read or not. An easy-to-read typeface depends greatly on its arrangement, styling, and spacing.

While we are not going to give a detailed lecture on typography here, there are some simple guidelines that you should follow when designing digital billboard content.

Use bold fonts. Avoid thin and fine strokes as they will become less obvious at a long distance.
Long sentences with all capital letters are hard to read.
Close letterspacing is hard to read.
Avoid using too many different types of fonts.

4. Use a limited amount of texts and elements.

The audience has very limited time to read your content. Keep your content simple by using lesser texts and elements. A headline should be kept at 7 or fewer characters.

If you are displaying video content, each shot should be kept as simple as possible. Avoid cluttering your content with too many images or graphic elements.

For example, Apple used only a photo captured by its iPhone to highlight its core message. A single image is sufficient enough to tell the audience that its iPhone has a superior camera performance.

5. Use visual priority in your composition layout.

You could be using images, texts, and graphic elements in your content. However, if you are having too many elements within your content, the audience might have a hard time determining which element is the most important information. They do not know how to move their eyes across the content – where and which element to look at first.

Using visual priority can provide a sense of hierarchy in your content. Normally, you will want your most important message to appear as the largest element within your content. Less important elements such as terms and conditions should be kept smaller when compared to others.

Humans read and scan lines from top to bottom. Hence, always put the more important elements or messages on the top of your content.

6. Use visual cues to direct attention.

There are times when you need to disobey the visual priority rules and place your most important messages somewhere else due to some design factors. You can use visual cues in this situation.

Visual cues or directional cues are elements that can help to direct attention to important areas such as call-to-actions, products and main messages. Some of the most common cues are arrows, face or eye direction and colour contrasts.

Visual cues are important. If your design sucks, the audience can never pay attention to your message effectively even though you have the greatest content in the world.

7. Avoid using white backgrounds.

Digital billboards are made up of multiple LED screen panels, and these LED screen panels contain many tiny LED bulbs or packages. Most LED bulbs or packages come in three colours – red, green and blue.

All red, green and blue LEDs need to be turned on to their maximum brightness levels to produce white lights. As a result, the power consumption of the digital billboard is increased greatly.

Besides, a full-white background can appear very bright especially at night. A bright background can make your content hard to read. Moreover, it can also distract road users.

8. Use the right images.

An image is powerful enough to tell a story. Some even agree that image is a lot more effective than texts and other elements in engaging audiences. Thanks to the vivid display screen of digital billboard, vibrant and colourful images can capture attention easily.

When using images in your content, always pick the images that can tell your message effectively. Avoid using images for decorative purposes. It is meaningless to clutter your content as audiences have very limited time reading your screen.

9. Play with creativity and imagination.

One of the reasons that businesses are switching to using digital billboards is the ability of the digital screen to display a wide range of digital media formats. Some of the supported media formats are videos, texts, images, and animated graphics.

Unlike traditional billboards which creativity can be limited, you can choose to display almost anything that you want by using the digital billboard. Find the best format that suits your business nature and engage your audience in the best possible way.

For example, businesses are now using digital billboards to display glasses-free 3D content. The content is usually targeting pedestrians in busy areas with heavy foot traffic. The 3D content can provide an exciting viewing experience, and it is so unique that pedestrians are willing to stop what they are doing to watch the content.

10. Test your content.

Buying an advertisement space or slot can be expensive. A poorly-planned content can ruin your digital billboard campaign.

Although you have followed all the basic guidelines and have been working hard to create the best ever content you can come out with, it is still crucial to test your content before launching your campaign.

Get some friends or outsiders. Show them your content and ask for their opinions. You can simulate the real-life situation by showing the content for not more than 5 seconds. Then, check with your friends how well they can understand your message.

Conclusion

Digital billboard is an effective tool in outdoor advertising or digital out-of-home (DOOH). The right tool is crucial in producing great work, but how you use the tool is important too. With the right digital billboard design and content, you can improve the effectiveness and ROI of your digital campaign.

December 18, 2024 Angel Huang Product introduction No comments yet

What are the precautions for using LED display screens?

Introduction:

LED display is complex system engineering. It is not only necessary to strictly control the quality of the production and manufacturing process, but also to pay attention to many details in daily use to ensure its long-term stable operation and prolong its life. If these precautions are ignored, the LED display may not work properly, and may even cause major safety hazards, such as damage to parts or fire. This article will explain the precautions in the use of the LED digital screen in detail, from environmental requirements to power supply specifications, to cleaning and maintenance, so that your equipment can operate more safely and efficiently.

LED digital screen usage environmental considerations

The working environment temperature range of LED digital display screen is from -20℃ to 50℃, and the humidity range is from 10% to 90% RH, but you must avoid using it in high temperature, high humidity or corrosive environment. When placing and installing, keep the LED screen body away from flammable objects, dust and other dangerous sources, and avoid violent collisions or contact with sharp objects. When installing and using the screen, you must ensure that the LED screen body does not enter the internal water, iron powder and other conductive substances. If it accidentally enters the water, you must immediately disconnect the power supply and wait until it is completely dry before using it again. In addition, under poor heat dissipation conditions or high temperatures, it is recommended to avoid opening the screen for long periods to avoid damage to parts.

LED digital screen power supply considerations

LED digital displays on the power supply requirements are very strict, the LED module must use DC+5V power supply (operating voltage 4.2~5.2V), and the polarity of the power supply ends can not be connected to the reverse, otherwise it will burn the equipment or even cause a fire. The power supply voltage should be maintained at 220V ± 10% and the frequency at 50hz ± 5%, and ensure that the ground contact is good, and avoid sharing the power supply with high-power equipment.

The power supply of the equipment should be carried out step by step so that the maximum power of the entire screen does not affect the power distribution system. When using the LED screen, it is recommended that you play dynamic video and avoid displaying an all-white screen with high brightness for long periods of time to avoid overheating the power cord or damaging the lamp bulbs.

Switching LED screen operation precautions

When switching on and off the LED screen operation, it should be carried out in the order of switching on the computer first and then switching on the screen, and switching off the screen first and then switching off the computer. If the computer is switched off first without switching off the display, the LED screen body may have a bright spot, or even burn out the lights and other serious consequences. At least a 5 minute interval is required between switching the screen, and avoiding switching the screen on when the system has not entered the control program or the all-white screen state, in order to prevent the screen body from being damaged by excessive inrush current.

In the environment of high temperature or poor heat dissipation, the screen opening time should be shortened. If the screen appears abnormal bright spots, the screen should be turned off in time to check. In addition, you should also regularly check the firmness of the hooks to ensure that the accessories are normal and firm, and reinforce or replace them if necessary.

LED digital screen control part of the operation precautions

The control part of the LED digital screen requires special care in operation and adjustment. When connecting the power cord, it should be connected and plugged in strict accordance with the original position to ensure that the zero and fire wires are connected correctly. After the equipment is moved, the communication line and connection line should be checked to see if they are loose, and if any abnormality is found, such as short-circuit, tripping or burned line, the problem should be investigated immediately instead of repeated power-on tests. In addition, the position and length of the communication cable and the flat connecting wire should not be arbitrarily changed, so as not to affect the operation of the LED screen.

LED display installation and commissioning

Software operation precautions

When using the LED display software system, it is recommended to regularly back up the operating system, applications and related databases, and to use the “one-click restore” tool to facilitate operation. Master system installation methods, parameter settings and data recovery techniques to ensure the normal operation of the equipment. In order to prevent system failure, it is necessary to regularly remove viruses and redundant data, avoid non-professionals operating the software system, and reduce the possibility of misuse.

LED display cleaning and maintenance precautions

LED display screens, whether installed indoors or outdoors, should be cleaned and maintained regularly to maintain the best display effect. When cleaning the LED module, you can use a soft brush to gently clean the dust, or use a vacuum cleaner to remove dust. If necessary, you can use alcohol to wipe the screen surface. But be careful, you can not use liquid to rinse the module directly, so as not to damage the LED lamp beads. Regular cleaning of the LED display can improve the viewing experience and effectively extend the screen life.

Conclusion

Whether it is the installation and commissioning of the LED display or daily use, you need to strictly follow the relevant norms. This will not only prevent equipment failure, but also protect the life and property safety of users. If you encounter any doubts in the use process, it is recommended that you consult a professional technician or refer to the product manual to ensure the correctness and consistency of the operation. We hope that this article can provide you with practical reference, so that your LED display can operate stably in a safe and efficient environment. If you have any other tips or questions about using LED displays, please feel free to contact us!

December 17, 2024 Angel Huang Product introduction No comments yet